Cases and research Analysis
Airalo: the next trip decides Airmoney’s value
Reward credit can expire, while purchases reset its expiry date. The rule connects loyalty with a need that returns when the customer travels again.
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Cases and research News
.es domains carry different weight across AI platforms: finance and home make the difference
Aleyda Solis compares the sources used by ChatGPT, AI Mode and Gemini. Spain’s results show sector differences and a ranking that changes when Google and YouTube are removed.
Acquisition News
“Openbank 3 25” searches surge more than 5,000% in Spain
Google Trends flags Breakout growth in searches linked to the OPEN325 offer. Official documents and Statista and Eurostat data help explain online acquisition, Bizum activation…
Data and automation News
Marfeel updates Google Discover attribution after the Oct. 6 signal change
Marfeel automatically applies a new method to identify Discover traffic. It says less than 0.6% of Search traffic could be reclassified.
Conversion News
Easypromos adds conditional fields to registration forms
The Oct. 6 update allows questions to appear based on earlier answers. It applies to registration forms, with conditions based on age, dropdowns or radio buttons.
Acquisition News
IAB and Elogia: 45% of AI users have used it for purchase assistance
The study presented Oct. 6 puts that use at 23% of Spanish internet users. Among those who have tried it, 65% reject delegating a purchase to an agent.
Conversion News
Viva! rebuilds Satorisan's three Shopify stores
The case describes a theme rebuild, email restock alerts and editable pages. The agency reports technical improvements without quantifying additional sales.
Data and automation News
Metricool separates YouTube views and engaged views, and Instagram follower gains and losses
The update published Oct. 1 adds two YouTube metrics and an Instagram balance for accounts with at least 100 followers.
Acquisition News
IAB Spain and PwC forecast €6.597 billion to €6.801 billion in digital advertising for 2026
The study’s second wave combines first-half data with a full-year growth forecast of 6.2% to 9.5%. The figures do not measure individual advertiser returns.
Data and automation News
Adsmurai lets AMP widgets combine metrics from different data sources
The update brings advertising, ecommerce and CRM data into one visualization. It also supports calculated metrics and context for AI-assisted analysis.
Cases and research News
Housing changes the tourism conversation: what Torres y Carrera detects through digital listening
The Tourism Barometer 2026 examines 40,000 social and news records. Its reading of summer connects housing, prices, heat and new reasons to travel with destination communications.
Data and automation News
Easypromos adds bulk candidate moderation using participation IDs
The September 24 release lets organisers apply states to lists of entries. Accepted content appears in the public gallery.