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      <title>El Acelerador</title>
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      <description>Marketing and growth hacking with examples from Spanish companies.</description>
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      <title>SHIELD: a coupon’s cost depends on who claims it again</title>
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      <pubDate>Sat, 17 Oct 2026 20:41:30 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
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      <description>SHIELD connects devices and accounts to identify promotion abuse. Two charts separate the reported problem from the economic value a solution must demonstrate.</description>
      
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      <title>Safeguard Global: the calculator pricing two routes to expansion</title>
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      <pubDate>Sat, 17 Oct 2026 20:41:07 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Comparing an EOR with an owned entity can bring a customer closer to a decision. The commercial opportunity requires separating pay, total cost and time without turning national…</description>
      
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      <title>AIOS and Bolt: a three-minute promise needs to explain the review that follows</title>
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      <pubDate>Sat, 17 Oct 2026 20:36:08 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Bolt Pharmacy’s digital journey separates initial assessment, professional review and payment. For AIOS, process clarity forms part of acquisition.</description>
      
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      <title>GRC Media: financing a section is only the start of a renewable partnership</title>
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      <pubDate>Sat, 17 Oct 2026 20:35:46 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>GRC Media finances publisher commercial sections. Two charts explain print revenue pressure and the trust needed for a renewable partnership.</description>
      
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      <title>Moniepoint: cashback links the customer’s card to the merchant’s terminal</title>
      <link>https://elacelerador.es/en/cases-and-research/moniepoint-cashback-customer-card-merchant-terminal/</link>
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      <pubDate>Sat, 17 Oct 2026 20:32:42 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The design of the Lagos fuel promotion brings together card issuance and payment acceptance. The cashback cap and its subsequent use determine which behaviour deserves funding.</description>
      
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      <title>Cloudera: training earns renewal when the team reaches the lab</title>
      <link>https://elacelerador.es/en/cases-and-research/cloudera-training-team-lab/</link>
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      <pubDate>Sat, 17 Oct 2026 20:30:25 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Cloudera OnDemand combines 365 days of videos and 100 lab hours. Two charts explain why use matters for commercial continuity.</description>
      
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      <title>GoGlobal: turning each payroll change into commercial proof</title>
      <link>https://elacelerador.es/en/cases-and-research/goglobal-payroll-change-commercial-proof/</link>
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      <pubDate>Sat, 17 Oct 2026 06:27:35 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The value of centralizing international payroll depends on understanding what has changed and who can approve it. BlueOcean&apos;s commercial demonstration can make that work visible.</description>
      
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      <title>Infinni: earnings-based pricing needs a clear account of CRM costs</title>
      <link>https://elacelerador.es/en/cases-and-research/infinni-infloww-profile-pricing-crm-cost/</link>
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      <pubDate>Sat, 17 Oct 2026 06:22:58 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Infloww links its fee to profiles and their earnings. Commercial growth for its Spanish operator depends on an agency being able to connect that bill with verifiable work,…</description>
      
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      <title>Twenix: the next conversation is what supports renewal</title>
      <link>https://elacelerador.es/en/cases-and-research/twenix-next-conversation-supports-renewal/</link>
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      <pubDate>Sat, 17 Oct 2026 06:17:00 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The 26-minute lessons make starting easier. Twenix’s growth depends on demonstrating continued practice, program usage and the work contributed by its AI addition.</description>
      
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      <title>Kraken Pro: acquisition is also decided while the deposit arrives</title>
      <link>https://elacelerador.es/en/cases-and-research/kraken-pro-acquisition-waiting-deposit/</link>
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      <pubDate>Sat, 17 Oct 2026 06:16:38 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Deposit confirmations and the scope of Kraken+ show why Kraken Pro acquisition needs to explain availability and product-specific costs.</description>
      
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      <title>Town Web and ClerkMinutes: the minutes that justify a subscription must be verifiable</title>
      <link>https://elacelerador.es/en/cases-and-research/town-web-clerkminutes-verifiable-minutes-subscription/</link>
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      <pubDate>Fri, 16 Oct 2026 03:00:08 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Town Web and ClerkMinutes need to demonstrate the work of checking minutes. Audio, speaker attribution, usage frequency and pricing explain the subscription.</description>
      
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      <title>Keyrock: selling liquidity means explaining how the trade ends</title>
      <link>https://elacelerador.es/en/cases-and-research/keyrock-liquidity-explaining-trade-settlement/</link>
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      <pubDate>Fri, 16 Oct 2026 02:56:12 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Keyrock combines execution, liquidity and settlement in its OTC offering. Institutional buyers need evidence that risk and operations teams can assess.</description>
      
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      <title>Gurobi: selling savings means proving a decision that can be carried out</title>
      <link>https://elacelerador.es/en/cases-and-research/gurobi-savings-decision-carried-out/</link>
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      <pubDate>Fri, 16 Oct 2026 02:55:48 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The I-SEC and Syntro case shows how Gurobi can connect an evaluation to a workable decision, with operating constraints and implementation costs visible.</description>
      
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      <title>Miratech: a bot’s value is also decided when the conversation reaches a person</title>
      <link>https://elacelerador.es/en/cases-and-research/miratech-bot-context-conversation-human/</link>
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      <pubDate>Thu, 15 Oct 2026 23:03:58 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The company offers customer-service automation and integration. Its commercial argument becomes more precise when it follows the unfinished task beyond the automated response,…</description>
      
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<item>
      <title>WPML changes the cost of revising a website in several languages</title>
      <link>https://elacelerador.es/en/cases-and-research/wpml-translate-once-cost-updating-languages/</link>
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      <pubDate>Thu, 15 Oct 2026 23:01:11 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Automatic translation with PTC stops charging for every revision within a page already paid for. For OnTheGoSystems, the commercial argument shifts towards websites that keep…</description>
      
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      <title>Hustler Marketing: the next client also buys service capacity</title>
      <link>https://elacelerador.es/en/cases-and-research/hustler-marketing-client-service-capacity/</link>
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      <pubDate>Thu, 15 Oct 2026 23:00:50 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The agency limits brands per account manager and separates automation setup from monthly campaigns. Growth depends on relationships whose contribution and duration can pay for…</description>
      
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      <title>ShiftPoint: advertising has to answer to the order that leaves a margin</title>
      <link>https://elacelerador.es/en/cases-and-research/shiftpoint-advertising-order-leaves-margin/</link>
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      <pubDate>Thu, 15 Oct 2026 22:58:15 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Its offer brings brand acquisition, conversion and logistics together. That combination makes delivered, retained orders and the cash needed to replenish inventory central to…</description>
      
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      <title>Scale Army: an AI audit opens the sale of the team that will deliver it</title>
      <link>https://elacelerador.es/en/cases-and-research/scale-army-ai-audit-implementation-team/</link>
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      <pubDate>Thu, 15 Oct 2026 01:38:22 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The proposition starts by choosing a problem with management and continues with an implementation team. That sequence makes defining the work part of the sale.</description>
      
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      <title>Docusign: unlimited signatures have a boundary in automation</title>
      <link>https://elacelerador.es/en/cases-and-research/docusign-unlimited-sends-automation-allowance/</link>
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      <pubDate>Thu, 15 Oct 2026 01:38:01 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>IAM sells more of the commercial process around a signature. Its plans distinguish web-app sends from automation, a difference that changes the cost of scaling the process.</description>
      
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      <title>Levelev Consulting: the cheaper hour needs sales that pay for six months</title>
      <link>https://elacelerador.es/en/cases-and-research/levelev-cheaper-hour-sales-six-months/</link>
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      <pubDate>Thu, 15 Oct 2026 01:29:51 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Levelev offers a cheaper sales-development hour at a higher monthly fee. Three charts frame lead quality, measurement and the cost of six months.</description>
      
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      <title>BioCatch: fraud also determines what a new account is worth</title>
      <link>https://elacelerador.es/en/cases-and-research/biocatch-fraud-value-new-bank-account/</link>
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      <pubDate>Thu, 15 Oct 2026 01:27:48 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>BioCatch connects banking conversion and fraud prevention. Three charts contextualize convenience, trust and mobile usage while keeping populations distinct.</description>
      
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      <title>GoMining: the cost of turning mining into liquidity</title>
      <link>https://elacelerador.es/en/cases-and-research/gomining-cost-turning-mining-into-liquidity/</link>
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      <pubDate>Thu, 15 Oct 2026 01:25:56 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>GoMining adds liquidity and fees to digital mining. Three charts explain the product context and the distinction between marketing and contractual terms.</description>
      
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      <title>Scopely: MONOPOLY GO! turns licensed worlds into a calendar</title>
      <link>https://elacelerador.es/en/cases-and-research/scopely-monopoly-go-turns-licensed-worlds-into-calendar/</link>
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      <pubDate>Wed, 14 Oct 2026 06:42:28 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Scopely turns MONOPOLY GO! licenses into a social calendar. Three charts distinguish revenue estimates, geographic concentration and app downloads.</description>
      
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      <title>VGW: two virtual currencies, two economic obligations</title>
      <link>https://elacelerador.es/en/cases-and-research/vgw-two-virtual-currencies-two-economic-obligations/</link>
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      <pubDate>Wed, 14 Oct 2026 06:40:33 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>VGW terms distinguish digital currencies from outstanding prizes. Two charts explain why licensed gaming figures cannot measure its business.</description>
      
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      <title>Volta: selling dedicated capacity requires specifying what the client receives</title>
      <link>https://elacelerador.es/en/cases-and-research/volta-dedicated-capacity-specifying-client-receives/</link>
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      <pubDate>Tue, 13 Oct 2026 06:59:59 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The offer combines physical infrastructure and long-duration commitments. Turning megawatts into a compute purchase requires separating power, IT load and contracted service.</description>
      
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      <title>Coinspaid: the sale starts by deciding who controls the keys</title>
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      <pubDate>Tue, 13 Oct 2026 06:59:40 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Console and Enterprise assign different responsibilities to customer and provider. Explaining them before a demonstration changes which account warrants a commercial conversation.</description>
      
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      <title>Trade Nation: a spread comparison is worth what its assumptions explain</title>
      <link>https://elacelerador.es/en/cases-and-research/trade-nation-spread-comparison-assumptions/</link>
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      <pubDate>Tue, 13 Oct 2026 06:59:20 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Spread Saver connects pricing to a user’s trade size and frequency. Its commercial strength depends on preserving the boundary between an estimated cost and a financial outcome.</description>
      
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      <title>Jampp: reserving a holdout audience changes the spending decision</title>
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      <pubDate>Tue, 13 Oct 2026 06:59:03 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Its continuous measurement compares eligible users receiving advertising with others held out. The commercial interpretation needs to retain the comparison’s scope and…</description>
      
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<item>
      <title>Bizneo: brand searches, buying intent and growth through partners</title>
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      <pubDate>Tue, 13 Oct 2026 06:58:44 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Product-access searches coexist with interest in the brand. We examine 51 weeks in Spain and three partner models to distinguish visibility, commercial opportunities and service.</description>
      
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<item>
      <title>PandaDoc: the renewal date opens the next sale</title>
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      <pubDate>Tue, 13 Oct 2026 06:58:25 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Capabilities launched in September extend the product beyond signature. Commercial value depends on turning dates and terms into timely action on the customer relationship.</description>
      
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<item>
      <title>Capitole: AI meeting preparation needs to produce a more precise proposal</title>
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      <pubDate>Tue, 13 Oct 2026 06:58:07 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How Capitole Lab’s sales assistant connects digital account preparation with discovery, proposals and purchasing technology services.</description>
      
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<item>
      <title>TrendAI connects the partner demonstration with the buyer’s cloud budget</title>
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      <pubDate>Tue, 13 Oct 2026 06:57:48 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How partner campaigns and AWS Marketplace connect digital demand, evaluation and cybersecurity procurement at TrendAI.</description>
      
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    </item>
<item>
      <title>Sphera: environmental data is worth more when it supports the product promise</title>
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      <pubDate>Tue, 13 Oct 2026 06:57:28 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The OLYMP and Endress+Hauser cases show how product-level environmental traceability connects software, communication and buyer questions.</description>
      
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<item>
      <title>Worldwide Clinical Trials: travelling to the site also counts in a digital campaign</title>
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      <pubDate>Tue, 13 Oct 2026 06:57:09 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How travel and expense support change the commercial assessment of digital trial participation campaigns at Worldwide Clinical Trials.</description>
      
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<item>
      <title>IQVIA: a trial campaign also depends on the site able to serve it</title>
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      <pubDate>Tue, 13 Oct 2026 06:56:50 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How digital campaigns, site selection and participant forecasting connect IQVIA’s commercial proposition with clinical trial execution.</description>
      
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<item>
      <title>Syneos Health: reaching a patient does not complete trial participation</title>
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      <pubDate>Tue, 13 Oct 2026 06:56:30 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How Syneos Health’s digital campaigns and PatientGO offering connect participant continuity with the commercial value purchased by study sponsors.</description>
      
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<item>
      <title>Coca-Cola takes fans from packaging into a digital experience</title>
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      <pubDate>Tue, 13 Oct 2026 06:56:11 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Fan Work Is Thirsty Work connects scannable packs, prizes and Yahoo Fantasy. How digital activation depends on local product availability.</description>
      
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<item>
      <title>EPAM: saving time with AI still requires showing what the customer gains</title>
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      <pubDate>Tue, 13 Oct 2026 06:55:49 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The Altera case separates reported productivity, five-year forecasts and commercial value in EPAM’s artificial intelligence services.</description>
      
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<item>
      <title>Wolver: the program needs to earn its value before investment arrives</title>
      <link>https://elacelerador.es/en/cases-and-research/wolver-program-value-before-investment-arrives/</link>
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      <pubDate>Tue, 13 Oct 2026 06:52:46 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Launcher sells ten weeks of company building without taking equity for participation. Possible funding has a separate agreement and cannot replace the value of the work completed.</description>
      
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<item>
      <title>eSky: the next revenue needs to fit the trip already booked</title>
      <link>https://elacelerador.es/en/cases-and-research/esky-next-revenue-fit-trip-already-booked/</link>
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      <pubDate>Tue, 13 Oct 2026 06:52:26 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The agency combines flights with parking, transfers and other services. Direct booking access helps distinguish a useful customer relationship from a succession of offers.</description>
      
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<item>
      <title>Stueo: the professional business is in presenting the project to a client</title>
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      <pubDate>Tue, 13 Oct 2026 06:52:06 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Professional adds white-label branding, shared links and exports. Commercial value appears when a visualization helps a designer explain a decision while preserving technical…</description>
      
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<item>
      <title>Klasoo: the 30-day affiliate window puts a price on enrollment</title>
      <link>https://elacelerador.es/en/cases-and-research/klasoo-30-day-affiliate-window-price-enrollment/</link>
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      <pubDate>Tue, 13 Oct 2026 06:51:47 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The platform documents a window for attributing sales to commercial partners. The rule makes commissions traceable, while an academy still needs to calculate the cost of serving…</description>
      
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<item>
      <title>TuManag3r: campaign pricing starts with the audience that can buy</title>
      <link>https://elacelerador.es/en/cases-and-research/tumanag3r-campaign-pricing-audience-can-buy/</link>
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      <pubDate>Tue, 13 Oct 2026 06:51:29 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>The agency’s roster separates subscribers from estimated views. That distinction requires turning a creator’s prominence into a commercial offer with a specific objective.</description>
      
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<item>
      <title>Booksy: the second appointment changes the cost of winning a client</title>
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      <pubDate>Tue, 13 Oct 2026 06:51:11 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>In Spain, Boost applies an acquisition commission to the first visit. The establishment’s economics depend on what happens afterward and the service capacity the client occupies.</description>
      
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<item>
      <title>Kognitiv: without minimum hours, the next purchase must be earned</title>
      <link>https://elacelerador.es/en/cases-and-research/kognitiv-no-minimum-hours-next-purchase/</link>
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      <pubDate>Tue, 13 Oct 2026 06:50:52 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Power by the Hour reduces a Workday customer’s initial commitment. The offer shifts retention from the contract toward the usefulness of each further intervention.</description>
      
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<item>
      <title>The Agile Monkeys: the AI bill is decided outside the model</title>
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      <pubDate>Tue, 13 Oct 2026 06:50:32 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>An AIFindr Privacy case compares two deployments performing the same function. The fall in estimated cost shows why a technical demonstration still needs a commercial calculation.</description>
      
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<item>
      <title>Proplead sells conversations; the viewing determines their value</title>
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      <pubDate>Tue, 13 Oct 2026 06:50:12 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>Its calculator assumes seven minutes saved per conversation. The commercial calculation must include the agent’s remaining work and the appointments a contact actually attends.</description>
      
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<item>
      <title>Iron Mountain: a returned invoice can also restore the customer connection</title>
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      <pubDate>Tue, 13 Oct 2026 06:49:50 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How Iron Mountain’s internal Digital Mail case connects handling costs, returned correspondence, address correction and customer relationships.</description>
      
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      <title>Accenture and BBVA: a bank campaign also depends on account opening</title>
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      <pubDate>Tue, 13 Oct 2026 06:49:01 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>How identity verification, activation and data connect advertising investment with banking acquisition in the Accenture and BBVA digital sales case.</description>
      
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      <title>Semrush: adding a domain does not add the person who manages it</title>
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      <pubDate>Tue, 13 Oct 2026 06:41:55 GMT</pubDate>
      <dc:creator>Marian Vasile</dc:creator>
      <category>Cases and research</category>
      <description>AI Visibility charges for coverage and team access. For an agency, client growth requires budgeting both dimensions and the work that turns measurement into decisions.</description>
      
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