Analysis
Automate marketing with clear accountability
Coordinate states, dependencies and information changes to stop or recover authorized work without duplicating commercial consequences.
Data and automation
Analysis
Reduce the effort of joining a platform
Justified requirements, publication control and authorized information reduce repeated administration during onboarding and maintenance.
Analysis
Connect campaigns, product and revenue
Connect acquisition sources with product use and commercial outcomes through consistent records, minimal data and explicit observation limits.
Analysis
How to define a conversion around a real action
A conversion needs a verifiable condition, a counting unit and a connection to the commercial record. This method separates intent, completion and later outcomes.
News
Marfeel updates Google Discover attribution after the Oct. 6 signal change
Marfeel automatically applies a new method to identify Discover traffic. It says less than 0.6% of Search traffic could be reclassified.
News
Metricool separates YouTube views and engaged views, and Instagram follower gains and losses
The update published Oct. 1 adds two YouTube metrics and an Instagram balance for accounts with at least 100 followers.
News
Adsmurai lets AMP widgets combine metrics from different data sources
The update brings advertising, ecommerce and CRM data into one visualization. It also supports calculated metrics and context for AI-assisted analysis.
News
Easypromos adds bulk candidate moderation using participation IDs
The September 24 release lets organisers apply states to lists of entries. Accepted content appears in the public gallery.
News
Connectif separates individual email tracking from aggregate statistics
Only opens and clicks from consenting contacts link to their profile. Other events remain in anonymized counts, and the feature does not change email delivery.
News
Easypromos to stop offering its WordPress plugin on October 15
The September 18 notice directs new embeds to the Widget. Promotions already embedded through the plugin will continue to work.
News
Metricool launches official Claude and ChatGPT connectors, including on the free plan
The Sept. 10 announcement enables data queries, draft reviews and content creation or scheduling from both AI platforms.
News
Easypromos adds rejected-receipt exports with reasons for each decision
The September 10 release lets organisers review automatic and manual rejections with the date, reason, agent and participation details.