Searches for three variants of “ Openbank 3.25” register as Breakout in Spain on Google Trends, a category indicating growth of more than 5,000% against the previous comparable period.
The surge concentrates in specific queries
The finding concerns searches related to “Openbank” between Sept. 16 and Oct. 15, 2026. The exact expressions are “openbank 3 25,” “openbank 3,25” and “openbank 3.25.” The signal comfortably exceeds 1,000%, but describes search interest: it does not establish that the bank gained more accounts, deposits or revenue.
The discovery query was “Openbank,” with Spain as the geography, all categories and a fixed 30-day window. Within rising related searches, all three ways of writing the combination of brand and rate received the Breakout label. The Google Trends exploration link preserves those parameters and identifies the scope of the analysis.
Google defines Breakout in related searches as an increase of more than 5,000% against the previous period. The label supplies a lower bound, not an exact percentage. This article therefore retains “more than 5,000%” and does not turn other provider fields into precision that the public label does not offer.
1. Openbank’s daily peak recedes after Oct. 8
Relative Google Trends indices. 2026-08-17 / 2026-10-14.
interest index (0–100)
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| Category | Openbank | cuenta remunerada | openbank 3 25 |
|---|---|---|---|
| 2026-08-17/2026-08-17 | 22 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-18/2026-08-18 | 26 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-19/2026-08-19 | 32 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-20/2026-08-20 | 29 interest index (0–100) | 10 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-21/2026-08-21 | 26 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-22/2026-08-22 | 16 interest index (0–100) | 8 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-23/2026-08-23 | 15 interest index (0–100) | 8 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-24/2026-08-24 | 29 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-25/2026-08-25 | 43 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-26/2026-08-26 | 27 interest index (0–100) | 10 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-27/2026-08-27 | 24 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-28/2026-08-28 | 25 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-29/2026-08-29 | 20 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-30/2026-08-30 | 22 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-31/2026-08-31 | 30 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-01/2026-09-01 | 32 interest index (0–100) | 16 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-02/2026-09-02 | 29 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-03/2026-09-03 | 29 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-04/2026-09-04 | 27 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-05/2026-09-05 | 17 interest index (0–100) | 10 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-06/2026-09-06 | 18 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-07/2026-09-07 | 25 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-08/2026-09-08 | 32 interest index (0–100) | 10 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-09/2026-09-09 | 28 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-10/2026-09-10 | 33 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-11/2026-09-11 | 34 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-12/2026-09-12 | 15 interest index (0–100) | 8 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-13/2026-09-13 | 16 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-14/2026-09-14 | 25 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-15/2026-09-15 | 23 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-16/2026-09-16 | 23 interest index (0–100) | 14 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-17/2026-09-17 | 25 interest index (0–100) | 10 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-18/2026-09-18 | 19 interest index (0–100) | 8 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-19/2026-09-19 | 25 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-20/2026-09-20 | 22 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-21/2026-09-21 | 19 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-22/2026-09-22 | 24 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-23/2026-09-23 | 20 interest index (0–100) | 10 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-24/2026-09-24 | 25 interest index (0–100) | 14 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-25/2026-09-25 | 22 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-26/2026-09-26 | 16 interest index (0–100) | 9 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-27/2026-09-27 | 18 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-28/2026-09-28 | 23 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-29/2026-09-29 | 32 interest index (0–100) | 15 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-30/2026-09-30 | 30 interest index (0–100) | 17 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-01/2026-10-01 | 32 interest index (0–100) | 15 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-02/2026-10-02 | 28 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-03/2026-10-03 | 20 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-04/2026-10-04 | 20 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-05/2026-10-05 | 28 interest index (0–100) | 11 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-06/2026-10-06 | 26 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-07/2026-10-07 | 27 interest index (0–100) | 14 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-08/2026-10-08 | 100 interest index (0–100) | 27 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-09/2026-10-09 | 43 interest index (0–100) | 15 interest index (0–100) | 1 interest index (0–100) |
| 2026-10-10/2026-10-10 | 25 interest index (0–100) | 12 interest index (0–100) | Not available |
| 2026-10-11/2026-10-11 | 22 interest index (0–100) | 12 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-12/2026-10-12 | 26 interest index (0–100) | 14 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-13/2026-10-13 | 35 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-14/2026-10-14 | 33 interest index (0–100) | 13 interest index (0–100) | 0 interest index (0–100) |
The joint comparison requested from Aug. 17 to Oct. 15 retains complete intervals through Oct. 14: Openbank records 27 on Oct. 7, 100 on Oct. 8, 43 on Oct. 9 and 33 on Oct. 14. “Cuenta remunerada” moves from 14 to 27 between Oct. 7 and Oct. 8. This is a sharp brand peak; it does not establish sustained growth of thousands of percent for Openbank.
The exact query has much lower values on that shared scale. A “<1” observation is retained as a censored value rather than converted to zero. Percentages are not calculated from zeros, which do not establish a complete absence of searches either.
Percentage growth depends on the starting point. An expression that was previously used infrequently can record an enormous increase without becoming a large search in absolute terms. The available result does not contain the total number of searches for these variants or establish how many different people entered them.
The brand already had an established search presence
Openbank's monthly series starts at 73 in January 2021 and ends at 70 in September 2026. Among complete months, April 2024 records the highest value, 89. This perspective shows an existing brand presence before the episode under examination. October is excluded because it is incomplete; this monthly chart has its own scale and is not numerically combined with the daily peak.
In time series, Google Trends uses relative indices normalized for the selected time and geography, according to its methodological explanation . A value of 100 identifies the highest relative interest among the terms and dates in the selected comparison, not 100 searches or a market share. The growth indicator and the time index answer different questions.
2. Openbank moves from 73 in January 2021 to 70 in September 2026
Relative Google Trends indices. 2021-01-01 / 2026-09-30.
interest index (0–100)
Tap or hover for details. All values are also available in the data table.
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| Category | Openbank |
|---|---|
| 2021-01-01/2021-01-31 | 73 interest index (0–100) |
| 2021-02-01/2021-02-28 | 76 interest index (0–100) |
| 2021-03-01/2021-03-31 | 69 interest index (0–100) |
| 2021-04-01/2021-04-30 | 67 interest index (0–100) |
| 2021-05-01/2021-05-31 | 63 interest index (0–100) |
| 2021-06-01/2021-06-30 | 68 interest index (0–100) |
| 2021-07-01/2021-07-31 | 62 interest index (0–100) |
| 2021-08-01/2021-08-31 | 47 interest index (0–100) |
| 2021-09-01/2021-09-30 | 66 interest index (0–100) |
| 2021-10-01/2021-10-31 | 58 interest index (0–100) |
| 2021-11-01/2021-11-30 | 60 interest index (0–100) |
| 2021-12-01/2021-12-31 | 69 interest index (0–100) |
| 2022-01-01/2022-01-31 | 78 interest index (0–100) |
| 2022-02-01/2022-02-28 | 74 interest index (0–100) |
| 2022-03-01/2022-03-31 | 73 interest index (0–100) |
| 2022-04-01/2022-04-30 | 75 interest index (0–100) |
| 2022-05-01/2022-05-31 | 72 interest index (0–100) |
| 2022-06-01/2022-06-30 | 76 interest index (0–100) |
| 2022-07-01/2022-07-31 | 74 interest index (0–100) |
| 2022-08-01/2022-08-31 | 65 interest index (0–100) |
| 2022-09-01/2022-09-30 | 74 interest index (0–100) |
| 2022-10-01/2022-10-31 | 72 interest index (0–100) |
| 2022-11-01/2022-11-30 | 73 interest index (0–100) |
| 2022-12-01/2022-12-31 | 66 interest index (0–100) |
| 2023-01-01/2023-01-31 | 77 interest index (0–100) |
| 2023-02-01/2023-02-28 | 82 interest index (0–100) |
| 2023-03-01/2023-03-31 | 78 interest index (0–100) |
| 2023-04-01/2023-04-30 | 77 interest index (0–100) |
| 2023-05-01/2023-05-31 | 78 interest index (0–100) |
| 2023-06-01/2023-06-30 | 76 interest index (0–100) |
| 2023-07-01/2023-07-31 | 73 interest index (0–100) |
| 2023-08-01/2023-08-31 | 66 interest index (0–100) |
| 2023-09-01/2023-09-30 | 73 interest index (0–100) |
| 2023-10-01/2023-10-31 | 72 interest index (0–100) |
| 2023-11-01/2023-11-30 | 69 interest index (0–100) |
| 2023-12-01/2023-12-31 | 74 interest index (0–100) |
| 2024-01-01/2024-01-31 | 77 interest index (0–100) |
| 2024-02-01/2024-02-29 | 80 interest index (0–100) |
| 2024-03-01/2024-03-31 | 71 interest index (0–100) |
| 2024-04-01/2024-04-30 | 89 interest index (0–100) |
| 2024-05-01/2024-05-31 | 76 interest index (0–100) |
| 2024-06-01/2024-06-30 | 76 interest index (0–100) |
| 2024-07-01/2024-07-31 | 72 interest index (0–100) |
| 2024-08-01/2024-08-31 | 63 interest index (0–100) |
| 2024-09-01/2024-09-30 | 75 interest index (0–100) |
| 2024-10-01/2024-10-31 | 69 interest index (0–100) |
| 2024-11-01/2024-11-30 | 66 interest index (0–100) |
| 2024-12-01/2024-12-31 | 69 interest index (0–100) |
| 2025-01-01/2025-01-31 | 74 interest index (0–100) |
| 2025-02-01/2025-02-28 | 70 interest index (0–100) |
| 2025-03-01/2025-03-31 | 69 interest index (0–100) |
| 2025-04-01/2025-04-30 | 70 interest index (0–100) |
| 2025-05-01/2025-05-31 | 69 interest index (0–100) |
| 2025-06-01/2025-06-30 | 70 interest index (0–100) |
| 2025-07-01/2025-07-31 | 72 interest index (0–100) |
| 2025-08-01/2025-08-31 | 61 interest index (0–100) |
| 2025-09-01/2025-09-30 | 70 interest index (0–100) |
| 2025-10-01/2025-10-31 | 74 interest index (0–100) |
| 2025-11-01/2025-11-30 | 73 interest index (0–100) |
| 2025-12-01/2025-12-31 | 75 interest index (0–100) |
| 2026-01-01/2026-01-31 | 71 interest index (0–100) |
| 2026-02-01/2026-02-28 | 64 interest index (0–100) |
| 2026-03-01/2026-03-31 | 73 interest index (0–100) |
| 2026-04-01/2026-04-30 | 72 interest index (0–100) |
| 2026-05-01/2026-05-31 | 69 interest index (0–100) |
| 2026-06-01/2026-06-30 | 78 interest index (0–100) |
| 2026-07-01/2026-07-31 | 73 interest index (0–100) |
| 2026-08-01/2026-08-31 | 67 interest index (0–100) |
| 2026-09-01/2026-09-30 | 70 interest index (0–100) |
Commercial interpretation needs to preserve that separation. Growth makes it possible to detect that an expression is gaining presence against its earlier reference. Its daily evolution helps locate when that presence changes. Neither measure, on its own, establishes the economic size of the opportunity.
The daily window in chart 1 covers days before and after Oct. 8, the date appearing in the consulted documentation. That proximity places the offer and the searches within the same calendar. It is insufficient to attribute growth to the product update or identify each person’s first contact with the proposition.
The category gained interest before October
In the monthly comparison, “cuenta remunerada” moves from 4 in January 2021 to 81 in September 2026; “cuenta de ahorro” moves from 9 to 32. Interest in the first expression had already gained ground before October. The surge around a particular offer therefore appears within a broader change in the language used to search for savings products.
The marketing story lies in the precision of those searches. People typing them attach a recognizable figure from the commercial proposition to the brand. The offer published by Openbank advertises a conditional 3.25% annual equivalent rate, known in Spain as TAE. That correspondence makes it possible to examine how a numerical promise can become a reference people search for and check.
3. “Cuenta remunerada” moves from 4 to 81 between January 2021 and September 2026
Relative Google Trends indices. 2021-01-01 / 2026-09-30.
interest index (0–100)
Tap or hover for details. Select a series above to show or hide it.
Collapse notes
Explore the data table
| Category | cuenta remunerada | depósito bancario | cuenta de ahorro |
|---|---|---|---|
| 2021-01-01/2021-01-31 | 4 interest index (0–100) | Not available | 9 interest index (0–100) |
| 2021-02-01/2021-02-28 | 4 interest index (0–100) | 0 interest index (0–100) | 9 interest index (0–100) |
| 2021-03-01/2021-03-31 | 3 interest index (0–100) | Not available | 8 interest index (0–100) |
| 2021-04-01/2021-04-30 | 2 interest index (0–100) | 0 interest index (0–100) | 7 interest index (0–100) |
| 2021-05-01/2021-05-31 | 3 interest index (0–100) | Not available | 7 interest index (0–100) |
| 2021-06-01/2021-06-30 | 2 interest index (0–100) | Not available | 7 interest index (0–100) |
| 2021-07-01/2021-07-31 | 2 interest index (0–100) | 0 interest index (0–100) | 6 interest index (0–100) |
| 2021-08-01/2021-08-31 | 2 interest index (0–100) | 0 interest index (0–100) | 6 interest index (0–100) |
| 2021-09-01/2021-09-30 | 2 interest index (0–100) | 0 interest index (0–100) | 6 interest index (0–100) |
| 2021-10-01/2021-10-31 | 2 interest index (0–100) | 1 interest index (0–100) | 7 interest index (0–100) |
| 2021-11-01/2021-11-30 | 2 interest index (0–100) | 0 interest index (0–100) | 6 interest index (0–100) |
| 2021-12-01/2021-12-31 | 2 interest index (0–100) | 0 interest index (0–100) | 7 interest index (0–100) |
| 2022-01-01/2022-01-31 | 4 interest index (0–100) | 0 interest index (0–100) | 10 interest index (0–100) |
| 2022-02-01/2022-02-28 | 3 interest index (0–100) | 0 interest index (0–100) | 8 interest index (0–100) |
| 2022-03-01/2022-03-31 | 2 interest index (0–100) | Not available | 9 interest index (0–100) |
| 2022-04-01/2022-04-30 | 2 interest index (0–100) | Not available | 9 interest index (0–100) |
| 2022-05-01/2022-05-31 | 2 interest index (0–100) | 1 interest index (0–100) | 8 interest index (0–100) |
| 2022-06-01/2022-06-30 | 3 interest index (0–100) | 0 interest index (0–100) | 8 interest index (0–100) |
| 2022-07-01/2022-07-31 | 5 interest index (0–100) | 1 interest index (0–100) | 8 interest index (0–100) |
| 2022-08-01/2022-08-31 | 5 interest index (0–100) | 1 interest index (0–100) | 10 interest index (0–100) |
| 2022-09-01/2022-09-30 | 8 interest index (0–100) | 1 interest index (0–100) | 10 interest index (0–100) |
| 2022-10-01/2022-10-31 | 7 interest index (0–100) | 1 interest index (0–100) | 9 interest index (0–100) |
| 2022-11-01/2022-11-30 | 8 interest index (0–100) | Not available | 10 interest index (0–100) |
| 2022-12-01/2022-12-31 | 8 interest index (0–100) | 1 interest index (0–100) | 9 interest index (0–100) |
| 2023-01-01/2023-01-31 | 15 interest index (0–100) | 1 interest index (0–100) | 11 interest index (0–100) |
| 2023-02-01/2023-02-28 | 14 interest index (0–100) | 1 interest index (0–100) | 12 interest index (0–100) |
| 2023-03-01/2023-03-31 | 13 interest index (0–100) | 1 interest index (0–100) | 11 interest index (0–100) |
| 2023-04-01/2023-04-30 | 13 interest index (0–100) | 1 interest index (0–100) | 11 interest index (0–100) |
| 2023-05-01/2023-05-31 | 16 interest index (0–100) | 1 interest index (0–100) | 11 interest index (0–100) |
| 2023-06-01/2023-06-30 | 16 interest index (0–100) | 1 interest index (0–100) | 11 interest index (0–100) |
| 2023-07-01/2023-07-31 | 14 interest index (0–100) | 1 interest index (0–100) | 10 interest index (0–100) |
| 2023-08-01/2023-08-31 | 15 interest index (0–100) | 1 interest index (0–100) | 10 interest index (0–100) |
| 2023-09-01/2023-09-30 | 20 interest index (0–100) | 1 interest index (0–100) | 12 interest index (0–100) |
| 2023-10-01/2023-10-31 | 21 interest index (0–100) | Not available | 12 interest index (0–100) |
| 2023-11-01/2023-11-30 | 23 interest index (0–100) | 1 interest index (0–100) | 12 interest index (0–100) |
| 2023-12-01/2023-12-31 | 29 interest index (0–100) | 1 interest index (0–100) | 11 interest index (0–100) |
| 2024-01-01/2024-01-31 | 31 interest index (0–100) | Not available | 16 interest index (0–100) |
| 2024-02-01/2024-02-29 | 32 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2024-03-01/2024-03-31 | 29 interest index (0–100) | Not available | 13 interest index (0–100) |
| 2024-04-01/2024-04-30 | 29 interest index (0–100) | Not available | 13 interest index (0–100) |
| 2024-05-01/2024-05-31 | 30 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2024-06-01/2024-06-30 | 31 interest index (0–100) | 1 interest index (0–100) | 13 interest index (0–100) |
| 2024-07-01/2024-07-31 | 28 interest index (0–100) | Not available | 12 interest index (0–100) |
| 2024-08-01/2024-08-31 | 45 interest index (0–100) | Not available | 13 interest index (0–100) |
| 2024-09-01/2024-09-30 | 67 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2024-10-01/2024-10-31 | 57 interest index (0–100) | 1 interest index (0–100) | 13 interest index (0–100) |
| 2024-11-01/2024-11-30 | 50 interest index (0–100) | 0 interest index (0–100) | 14 interest index (0–100) |
| 2024-12-01/2024-12-31 | 54 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2025-01-01/2025-01-31 | 69 interest index (0–100) | 1 interest index (0–100) | 16 interest index (0–100) |
| 2025-02-01/2025-02-28 | 64 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2025-03-01/2025-03-31 | 68 interest index (0–100) | 1 interest index (0–100) | 15 interest index (0–100) |
| 2025-04-01/2025-04-30 | 55 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2025-05-01/2025-05-31 | 53 interest index (0–100) | 1 interest index (0–100) | 14 interest index (0–100) |
| 2025-06-01/2025-06-30 | 51 interest index (0–100) | 0 interest index (0–100) | 13 interest index (0–100) |
| 2025-07-01/2025-07-31 | 58 interest index (0–100) | 0 interest index (0–100) | 14 interest index (0–100) |
| 2025-08-01/2025-08-31 | 65 interest index (0–100) | 1 interest index (0–100) | 16 interest index (0–100) |
| 2025-09-01/2025-09-30 | 63 interest index (0–100) | 0 interest index (0–100) | 14 interest index (0–100) |
| 2025-10-01/2025-10-31 | 57 interest index (0–100) | Not available | 14 interest index (0–100) |
| 2025-11-01/2025-11-30 | 56 interest index (0–100) | 1 interest index (0–100) | 16 interest index (0–100) |
| 2025-12-01/2025-12-31 | 64 interest index (0–100) | Not available | 15 interest index (0–100) |
| 2026-01-01/2026-01-31 | 77 interest index (0–100) | 1 interest index (0–100) | 19 interest index (0–100) |
| 2026-02-01/2026-02-28 | 69 interest index (0–100) | 1 interest index (0–100) | 17 interest index (0–100) |
| 2026-03-01/2026-03-31 | 63 interest index (0–100) | 1 interest index (0–100) | 16 interest index (0–100) |
| 2026-04-01/2026-04-30 | 60 interest index (0–100) | 1 interest index (0–100) | 17 interest index (0–100) |
| 2026-05-01/2026-05-31 | 89 interest index (0–100) | 1 interest index (0–100) | 18 interest index (0–100) |
| 2026-06-01/2026-06-30 | 84 interest index (0–100) | 1 interest index (0–100) | 16 interest index (0–100) |
| 2026-07-01/2026-07-31 | 73 interest index (0–100) | 0 interest index (0–100) | 15 interest index (0–100) |
| 2026-08-01/2026-08-31 | 84 interest index (0–100) | 0 interest index (0–100) | 16 interest index (0–100) |
| 2026-09-01/2026-09-30 | 81 interest index (0–100) | 1 interest index (0–100) | 32 interest index (0–100) |
The risk is treating the search engine as the origin of all the demand it captures. A query may represent a verification stage in a process that began elsewhere. Equally, seeing a brand in a news story does not mean that the story generated every subsequent search.
That separation also benefits people communicating results inside a business. An external alert may justify reviewing content or investigating a commercial question. Approving more investment requires another level of evidence. The size of the percentage does not remove that distinction.
The peak also stands out against other brands
On Oct. 8, Openbank records 87, ahead of ING at 83, Revolut at 39, MyInvestor at 22 and Trade Republic at 21. This jointly compares those five queries in Spain. The 87 belongs to this request: it neither replaces nor adds to chart 1’s 100, which uses different normalization. The position describes that day's searches rather than commercial leadership.
A search can follow a conversation, news coverage, a comparison or an advertisement. These possibilities explain the attribution problem, but this report has not established which occurred. It also lacks advertising expenditure, exposure by channel or individual journeys that would allow credit to be allocated.
4. Openbank leads the five compared queries on Oct. 8
Relative Google Trends indices. 2026-08-17 / 2026-10-14.
interest index (0–100)
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Explore the data table
| Category | Openbank | MyInvestor | ING | Trade Republic | Revolut |
|---|---|---|---|---|---|
| 2026-08-17/2026-08-17 | 18 interest index (0–100) | 15 interest index (0–100) | 66 interest index (0–100) | 24 interest index (0–100) | 51 interest index (0–100) |
| 2026-08-18/2026-08-18 | 24 interest index (0–100) | 18 interest index (0–100) | 69 interest index (0–100) | 24 interest index (0–100) | 49 interest index (0–100) |
| 2026-08-19/2026-08-19 | 28 interest index (0–100) | 17 interest index (0–100) | 64 interest index (0–100) | 26 interest index (0–100) | 50 interest index (0–100) |
| 2026-08-20/2026-08-20 | 25 interest index (0–100) | 17 interest index (0–100) | 61 interest index (0–100) | 28 interest index (0–100) | 51 interest index (0–100) |
| 2026-08-21/2026-08-21 | 22 interest index (0–100) | 15 interest index (0–100) | 64 interest index (0–100) | 25 interest index (0–100) | 46 interest index (0–100) |
| 2026-08-22/2026-08-22 | 14 interest index (0–100) | 12 interest index (0–100) | 43 interest index (0–100) | 18 interest index (0–100) | 35 interest index (0–100) |
| 2026-08-23/2026-08-23 | 13 interest index (0–100) | 11 interest index (0–100) | 42 interest index (0–100) | 19 interest index (0–100) | 36 interest index (0–100) |
| 2026-08-24/2026-08-24 | 26 interest index (0–100) | 22 interest index (0–100) | 67 interest index (0–100) | 26 interest index (0–100) | 48 interest index (0–100) |
| 2026-08-25/2026-08-25 | 36 interest index (0–100) | 20 interest index (0–100) | 76 interest index (0–100) | 33 interest index (0–100) | 51 interest index (0–100) |
| 2026-08-26/2026-08-26 | 24 interest index (0–100) | 16 interest index (0–100) | 72 interest index (0–100) | 27 interest index (0–100) | 46 interest index (0–100) |
| 2026-08-27/2026-08-27 | 21 interest index (0–100) | 18 interest index (0–100) | 66 interest index (0–100) | 29 interest index (0–100) | 49 interest index (0–100) |
| 2026-08-28/2026-08-28 | 23 interest index (0–100) | 16 interest index (0–100) | 75 interest index (0–100) | 30 interest index (0–100) | 46 interest index (0–100) |
| 2026-08-29/2026-08-29 | 17 interest index (0–100) | 11 interest index (0–100) | 54 interest index (0–100) | 26 interest index (0–100) | 38 interest index (0–100) |
| 2026-08-30/2026-08-30 | 20 interest index (0–100) | 17 interest index (0–100) | 52 interest index (0–100) | 29 interest index (0–100) | 43 interest index (0–100) |
| 2026-08-31/2026-08-31 | 26 interest index (0–100) | 19 interest index (0–100) | 96 interest index (0–100) | 28 interest index (0–100) | 51 interest index (0–100) |
| 2026-09-01/2026-09-01 | 29 interest index (0–100) | 20 interest index (0–100) | 93 interest index (0–100) | 41 interest index (0–100) | 56 interest index (0–100) |
| 2026-09-02/2026-09-02 | 25 interest index (0–100) | 21 interest index (0–100) | 87 interest index (0–100) | 33 interest index (0–100) | 46 interest index (0–100) |
| 2026-09-03/2026-09-03 | 24 interest index (0–100) | 20 interest index (0–100) | 77 interest index (0–100) | 28 interest index (0–100) | 48 interest index (0–100) |
| 2026-09-04/2026-09-04 | 22 interest index (0–100) | 16 interest index (0–100) | 73 interest index (0–100) | 27 interest index (0–100) | 44 interest index (0–100) |
| 2026-09-05/2026-09-05 | 16 interest index (0–100) | 11 interest index (0–100) | 49 interest index (0–100) | 21 interest index (0–100) | 37 interest index (0–100) |
| 2026-09-06/2026-09-06 | 15 interest index (0–100) | 12 interest index (0–100) | 47 interest index (0–100) | 21 interest index (0–100) | 37 interest index (0–100) |
| 2026-09-07/2026-09-07 | 22 interest index (0–100) | 17 interest index (0–100) | 79 interest index (0–100) | 24 interest index (0–100) | 43 interest index (0–100) |
| 2026-09-08/2026-09-08 | 28 interest index (0–100) | 14 interest index (0–100) | 72 interest index (0–100) | 22 interest index (0–100) | 40 interest index (0–100) |
| 2026-09-09/2026-09-09 | 25 interest index (0–100) | 14 interest index (0–100) | 69 interest index (0–100) | 24 interest index (0–100) | 40 interest index (0–100) |
| 2026-09-10/2026-09-10 | 29 interest index (0–100) | 16 interest index (0–100) | 78 interest index (0–100) | 39 interest index (0–100) | 45 interest index (0–100) |
| 2026-09-11/2026-09-11 | 29 interest index (0–100) | 12 interest index (0–100) | 66 interest index (0–100) | 33 interest index (0–100) | 45 interest index (0–100) |
| 2026-09-12/2026-09-12 | 13 interest index (0–100) | 9 interest index (0–100) | 43 interest index (0–100) | 23 interest index (0–100) | 42 interest index (0–100) |
| 2026-09-13/2026-09-13 | 15 interest index (0–100) | 13 interest index (0–100) | 44 interest index (0–100) | 21 interest index (0–100) | 48 interest index (0–100) |
| 2026-09-14/2026-09-14 | 22 interest index (0–100) | 20 interest index (0–100) | 75 interest index (0–100) | 23 interest index (0–100) | 62 interest index (0–100) |
| 2026-09-15/2026-09-15 | 19 interest index (0–100) | 15 interest index (0–100) | 68 interest index (0–100) | 21 interest index (0–100) | 52 interest index (0–100) |
| 2026-09-16/2026-09-16 | 22 interest index (0–100) | 13 interest index (0–100) | 70 interest index (0–100) | 20 interest index (0–100) | 67 interest index (0–100) |
| 2026-09-17/2026-09-17 | 22 interest index (0–100) | 14 interest index (0–100) | 67 interest index (0–100) | 20 interest index (0–100) | 59 interest index (0–100) |
| 2026-09-18/2026-09-18 | 16 interest index (0–100) | 11 interest index (0–100) | 66 interest index (0–100) | 19 interest index (0–100) | 58 interest index (0–100) |
| 2026-09-19/2026-09-19 | 18 interest index (0–100) | 0 interest index (0–100) | 55 interest index (0–100) | 28 interest index (0–100) | 45 interest index (0–100) |
| 2026-09-20/2026-09-20 | 24 interest index (0–100) | 18 interest index (0–100) | 67 interest index (0–100) | 18 interest index (0–100) | 40 interest index (0–100) |
| 2026-09-21/2026-09-21 | 16 interest index (0–100) | 12 interest index (0–100) | 66 interest index (0–100) | 17 interest index (0–100) | 36 interest index (0–100) |
| 2026-09-22/2026-09-22 | 22 interest index (0–100) | 13 interest index (0–100) | 70 interest index (0–100) | 21 interest index (0–100) | 41 interest index (0–100) |
| 2026-09-23/2026-09-23 | 17 interest index (0–100) | 14 interest index (0–100) | 66 interest index (0–100) | 24 interest index (0–100) | 45 interest index (0–100) |
| 2026-09-24/2026-09-24 | 21 interest index (0–100) | 13 interest index (0–100) | 78 interest index (0–100) | 27 interest index (0–100) | 41 interest index (0–100) |
| 2026-09-25/2026-09-25 | 19 interest index (0–100) | 11 interest index (0–100) | 72 interest index (0–100) | 22 interest index (0–100) | 42 interest index (0–100) |
| 2026-09-26/2026-09-26 | 14 interest index (0–100) | 10 interest index (0–100) | 49 interest index (0–100) | 22 interest index (0–100) | 37 interest index (0–100) |
| 2026-09-27/2026-09-27 | 16 interest index (0–100) | 13 interest index (0–100) | 52 interest index (0–100) | 24 interest index (0–100) | 41 interest index (0–100) |
| 2026-09-28/2026-09-28 | 20 interest index (0–100) | 15 interest index (0–100) | 82 interest index (0–100) | 25 interest index (0–100) | 44 interest index (0–100) |
| 2026-09-29/2026-09-29 | 28 interest index (0–100) | 15 interest index (0–100) | 88 interest index (0–100) | 29 interest index (0–100) | 44 interest index (0–100) |
| 2026-09-30/2026-09-30 | 26 interest index (0–100) | 17 interest index (0–100) | 93 interest index (0–100) | 30 interest index (0–100) | 47 interest index (0–100) |
| 2026-10-01/2026-10-01 | 29 interest index (0–100) | 20 interest index (0–100) | 100 interest index (0–100) | 30 interest index (0–100) | 45 interest index (0–100) |
| 2026-10-02/2026-10-02 | 23 interest index (0–100) | 18 interest index (0–100) | 82 interest index (0–100) | 24 interest index (0–100) | 41 interest index (0–100) |
| 2026-10-03/2026-10-03 | 17 interest index (0–100) | 13 interest index (0–100) | 54 interest index (0–100) | 21 interest index (0–100) | 34 interest index (0–100) |
| 2026-10-04/2026-10-04 | 17 interest index (0–100) | 15 interest index (0–100) | 54 interest index (0–100) | 22 interest index (0–100) | 43 interest index (0–100) |
| 2026-10-05/2026-10-05 | 24 interest index (0–100) | 19 interest index (0–100) | 93 interest index (0–100) | 23 interest index (0–100) | 42 interest index (0–100) |
| 2026-10-06/2026-10-06 | 24 interest index (0–100) | 18 interest index (0–100) | 85 interest index (0–100) | 22 interest index (0–100) | 39 interest index (0–100) |
| 2026-10-07/2026-10-07 | 23 interest index (0–100) | 18 interest index (0–100) | 80 interest index (0–100) | 21 interest index (0–100) | 40 interest index (0–100) |
| 2026-10-08/2026-10-08 | 87 interest index (0–100) | 22 interest index (0–100) | 83 interest index (0–100) | 21 interest index (0–100) | 39 interest index (0–100) |
| 2026-10-09/2026-10-09 | 35 interest index (0–100) | 16 interest index (0–100) | 72 interest index (0–100) | 22 interest index (0–100) | 37 interest index (0–100) |
| 2026-10-10/2026-10-10 | 21 interest index (0–100) | 10 interest index (0–100) | 46 interest index (0–100) | 16 interest index (0–100) | 31 interest index (0–100) |
| 2026-10-11/2026-10-11 | 18 interest index (0–100) | 11 interest index (0–100) | 40 interest index (0–100) | 16 interest index (0–100) | 31 interest index (0–100) |
| 2026-10-12/2026-10-12 | 21 interest index (0–100) | 15 interest index (0–100) | 55 interest index (0–100) | 23 interest index (0–100) | 38 interest index (0–100) |
| 2026-10-13/2026-10-13 | 30 interest index (0–100) | 18 interest index (0–100) | 82 interest index (0–100) | 20 interest index (0–100) | 38 interest index (0–100) |
| 2026-10-14/2026-10-14 | 29 interest index (0–100) | 17 interest index (0–100) | 75 interest index (0–100) | 19 interest index (0–100) | 37 interest index (0–100) |
A causal conclusion would require additional observations and a design capable of separating competing explanations. The observed jump warrants investigating the case. It does not replace that investigation or turn the association between a figure and an offer into a measure of advertising effectiveness.
Profitability would require another layer: acquisition spending, promotional payments made, associated costs and the economic value of the acquired relationships. This article does not have those data and does not calculate customer acquisition cost, advertising return or customer value. Reporting those measures without internal information would give the search signal capabilities it does not possess.
The figure and code help people remember the proposition
OPEN325 reaches 100 on Oct. 9 and 92 on Oct. 12; OPEN275 records 77 on Oct. 14. The comparison shows intermittent appearances rather than a continuous replacement of one code by another. In a series containing so many zeros, insufficient volume can explain those readings. Code searches offer another trace of the proposition, without revealing how many people entered one during registration.
A brand paired with a figure can function as a verbal address. Someone does not need to remember the full product name or the route by which they encountered it: they retain a short combination that lets them try to find it again. Here, that combination appears in three recognizable spellings.
The implication for marketing analysis is specific. Alongside examining how much people search for a brand, it is useful to observe which elements travel with it. A figure, a condition or a promotion name may indicate which part of the message people remember away from the landing page. Remembering the message remains different from accepting the offer.
5. OPEN325 records its highest signals on Oct. 9 and Oct. 12
Relative Google Trends indices. 2026-08-17 / 2026-10-14.
interest index (0–100)
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| Category | OPEN325 | OPEN275 |
|---|---|---|
| 2026-08-17/2026-08-17 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-18/2026-08-18 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-19/2026-08-19 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-20/2026-08-20 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-21/2026-08-21 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-22/2026-08-22 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-23/2026-08-23 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-24/2026-08-24 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-25/2026-08-25 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-26/2026-08-26 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-27/2026-08-27 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-28/2026-08-28 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-29/2026-08-29 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-30/2026-08-30 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-31/2026-08-31 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-01/2026-09-01 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-02/2026-09-02 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-03/2026-09-03 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-04/2026-09-04 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-05/2026-09-05 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-06/2026-09-06 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-07/2026-09-07 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-08/2026-09-08 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-09/2026-09-09 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-10/2026-09-10 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-11/2026-09-11 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-12/2026-09-12 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-13/2026-09-13 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-14/2026-09-14 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-15/2026-09-15 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-16/2026-09-16 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-17/2026-09-17 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-18/2026-09-18 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-19/2026-09-19 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-20/2026-09-20 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-21/2026-09-21 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-22/2026-09-22 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-23/2026-09-23 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-24/2026-09-24 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-25/2026-09-25 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-26/2026-09-26 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-27/2026-09-27 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-28/2026-09-28 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-29/2026-09-29 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-30/2026-09-30 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-01/2026-10-01 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-02/2026-10-02 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-03/2026-10-03 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-04/2026-10-04 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-05/2026-10-05 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-06/2026-10-06 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-07/2026-10-07 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-08/2026-10-08 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-09/2026-10-09 | 100 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-10/2026-10-10 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-11/2026-10-11 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-12/2026-10-12 | 92 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-13/2026-10-13 | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-14/2026-10-14 | 0 interest index (0–100) | 77 interest index (0–100) |
That matters because a brand attracts very different intentions. A general search might come from someone looking for their usual login, a telephone number, corporate information or an offer. Adding a figure narrows the information that the person is trying to find, although it does not disclose their ultimate motivation or identify them.
The three spellings support an interpretation involving the same numerical proposition in search language. They do not represent three independent audiences. One person could use several versions, and the available information cannot deduplicate them. Adding them together to produce a larger percentage would turn a useful signal into a meaningless quantity.
There is also a less favorable interpretation that needs to remain open. Someone might search for the number to resolve a question, check a restriction or compare an advertisement they did not understand. A precise search can express interest and uncertainty. The collected data does not distinguish those motivations.
The appearance of the figure is consequently a clue about the conversation around the product, rather than an assessment of its quality. The figure in the proposition matches an identifiable search expression. What remains unknown is whether the page answers that expression clearly and whether visitors subsequently take an action that serves both parties.
The product promise comes with conditions and questions
On Oct. 8, “openbank cuenta remunerada” reaches 100, compared with 5 for “openbank bizum” and 3 for “openbank opiniones.” This identifies the expression concentrating the peak in this comparison. “Openbank problemas” and “openbank reclamaciones” remain at zero, which can reflect insufficient volume and does not establish an absence of incidents. Searching for opinions does not itself express dissatisfaction.
The account documentation , effective Oct. 8, specifies 3.25% TAE and a 3.20% nominal annual rate, or TIN, for 12 months, conditional on Bizum. The commercial page ties access for new customers to entering OPEN325 during registration.
These elements separate several actions that a headline can compress into a single impression. Recognizing the percentage, starting registration, entering a code correctly and completing activation are different moments. A promise that is simple to remember can coexist with a journey requiring attention and subsequent decisions.
The code has a visible role in that journey: it connects a recognizable proposition with an explicit registration condition. Its existence does not demonstrate which internal system Openbank uses to attribute account openings or assign results to a particular campaign. It establishes only that the promotion requires an identifier during the publicly described process.
For an analyst, the useful question is where continuity between message and action might be lost. If someone remembers the rate but does not know the requirement, the potential issue concerns comprehension. If they understand the condition and leave the form, other evidence would be needed to explain that decision. Trends does not distinguish those situations.
6. “Openbank cuenta remunerada” reaches 100 on Oct. 8
Relative Google Trends indices. 2026-08-17 / 2026-10-14.
interest index (0–100)
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| Category | openbank opiniones | openbank problemas | openbank reclamaciones | openbank cuenta remunerada | openbank bizum |
|---|---|---|---|---|---|
| 2026-08-17/2026-08-17 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-18/2026-08-18 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 28 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-19/2026-08-19 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-20/2026-08-20 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-21/2026-08-21 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-22/2026-08-22 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-23/2026-08-23 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-24/2026-08-24 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 28 interest index (0–100) |
| 2026-08-25/2026-08-25 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 17 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-26/2026-08-26 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-27/2026-08-27 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-28/2026-08-28 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-29/2026-08-29 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 29 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-30/2026-08-30 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-31/2026-08-31 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-01/2026-09-01 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-02/2026-09-02 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-03/2026-09-03 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-04/2026-09-04 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 23 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-05/2026-09-05 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-06/2026-09-06 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-07/2026-09-07 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 14 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-08/2026-09-08 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-09/2026-09-09 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 18 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-10/2026-09-10 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-11/2026-09-11 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-12/2026-09-12 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-13/2026-09-13 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-14/2026-09-14 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-15/2026-09-15 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-16/2026-09-16 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 15 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-17/2026-09-17 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-18/2026-09-18 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-19/2026-09-19 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-20/2026-09-20 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-21/2026-09-21 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-22/2026-09-22 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-23/2026-09-23 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-24/2026-09-24 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 19 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-25/2026-09-25 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-26/2026-09-26 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-27/2026-09-27 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-28/2026-09-28 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-29/2026-09-29 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 16 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-30/2026-09-30 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-01/2026-10-01 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-02/2026-10-02 | 1 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 9 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-03/2026-10-03 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 5 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-04/2026-10-04 | 1 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 7 interest index (0–100) | 1 interest index (0–100) |
| 2026-10-05/2026-10-05 | 2 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 6 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-06/2026-10-06 | 2 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 7 interest index (0–100) | 1 interest index (0–100) |
| 2026-10-07/2026-10-07 | 2 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 9 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-08/2026-10-08 | 3 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 100 interest index (0–100) | 5 interest index (0–100) |
| 2026-10-09/2026-10-09 | 3 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 28 interest index (0–100) | 3 interest index (0–100) |
| 2026-10-10/2026-10-10 | 1 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 21 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-11/2026-10-11 | 2 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 18 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-12/2026-10-12 | 3 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 20 interest index (0–100) | 3 interest index (0–100) |
| 2026-10-13/2026-10-13 | 2 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 19 interest index (0–100) | 2 interest index (0–100) |
| 2026-10-14/2026-10-14 | 3 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) | 21 interest index (0–100) | 3 interest index (0–100) |
The promotion's legal terms additionally establish monthly net payments of €20 for up to 10 months, capped at €200, conditional on two monthly direct debits actually being collected and not returned. The document identifies the OPEN325 stage as Oct. 8-29, 2026.
The combination allows the offer to be read as a sequence of behaviors rather than a single reward. Account interest and the direct debit bonus depend on different conditions. From a commercial perspective, one condition concerns the balance, while another involves bringing recurring payments into the use of the account.
The consulted page gives different dates, Nov. 10 and Nov. 30, for direct debits. Updated terms specify an active current account by Nov. 29 and a final possible payment on Oct. 20, 2027. This analysis uses the conditions document as its contractual reference and keeps the discrepancy visible.
For a content team, the difference matters even when its effect cannot be quantified. Someone reaching a page through a highly specific search may need to clarify a condition before proceeding. Encountering incompatible dates in different answers creates an additional task: reconstructing which document corresponds to the message they remember.
There is no evidence that this inconsistency caused searches or abandonment. There is a documented example of the distance that can develop between a brief promise and its public explanations. A sound reading of the case includes both the strength of the memorable element and the quality of the information accompanying it.
Choosing an account and activating it are different decisions
“Abrir cuenta bancaria” reaches 100 on Sept. 28, before the brand peak on Oct. 8. On that later date, “cambiar de banco” records 64; “abrir cuenta bancaria,” 25; and “mejor cuenta remunerada,” 23. These expressions represent different commercial questions and do not follow one calendar. The comparison broadens the decision context without turning generic searches into observed stages of an Openbank journey.
The relevance of this case to digital growth lies in the distance between a simple search and a relationship involving actual use. A brand expression containing a percentage can attract attention at a particular moment. Moving everyday behaviors to a service requires the proposition to remain meaningful beyond the first visit.
Analytically, there are at least three separate questions. The first is whether the message reaches people able to meet the conditions. The second is whether those people understand the journey. The third is whether their behavior continues as novelty fades or the incentive ends. The external signal only partially addresses the first.
Rising searches could coexist with many unsuitable visits, excellent understanding or frequent questions. Each scenario would have different commercial implications. The Trends percentage does not supply the information needed to choose between them, and that uncertainty needs to accompany any assessment of the case.
The tension also affects communication. The easier the number is to remember, the greater the responsibility the rest of the page may carry for explaining what makes it applicable. The figure opens the conversation; the conditions determine whether the expectation formed during search matches the later experience.
7. “Abrir cuenta bancaria” peaks before the Openbank surge
Relative Google Trends indices. 2026-08-17 / 2026-10-14.
interest index (0–100)
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| Category | cambiar de banco | abrir cuenta bancaria | mejor cuenta remunerada |
|---|---|---|---|
| 2026-08-17/2026-08-17 | 60 interest index (0–100) | 54 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-18/2026-08-18 | 51 interest index (0–100) | 71 interest index (0–100) | 91 interest index (0–100) |
| 2026-08-19/2026-08-19 | 53 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-20/2026-08-20 | 65 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-21/2026-08-21 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-22/2026-08-22 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-23/2026-08-23 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-24/2026-08-24 | 47 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-25/2026-08-25 | 66 interest index (0–100) | 50 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-26/2026-08-26 | 90 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-27/2026-08-27 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-28/2026-08-28 | 79 interest index (0–100) | 68 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-29/2026-08-29 | 65 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-30/2026-08-30 | 60 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-08-31/2026-08-31 | 59 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-01/2026-09-01 | 77 interest index (0–100) | 91 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-02/2026-09-02 | 81 interest index (0–100) | 53 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-03/2026-09-03 | 72 interest index (0–100) | 66 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-04/2026-09-04 | 52 interest index (0–100) | 49 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-05/2026-09-05 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-06/2026-09-06 | 0 interest index (0–100) | 46 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-07/2026-09-07 | 63 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-08/2026-09-08 | 62 interest index (0–100) | 49 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-09/2026-09-09 | 41 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-10/2026-09-10 | 58 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-11/2026-09-11 | 0 interest index (0–100) | 68 interest index (0–100) | 45 interest index (0–100) |
| 2026-09-12/2026-09-12 | 56 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-13/2026-09-13 | 50 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-14/2026-09-14 | 44 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-15/2026-09-15 | 65 interest index (0–100) | 46 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-16/2026-09-16 | 57 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-17/2026-09-17 | 51 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-18/2026-09-18 | 46 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-19/2026-09-19 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-20/2026-09-20 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-21/2026-09-21 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-22/2026-09-22 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-23/2026-09-23 | 45 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-24/2026-09-24 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-25/2026-09-25 | 51 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-26/2026-09-26 | 0 interest index (0–100) | 51 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-27/2026-09-27 | 0 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-28/2026-09-28 | 62 interest index (0–100) | 100 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-29/2026-09-29 | 61 interest index (0–100) | 40 interest index (0–100) | 0 interest index (0–100) |
| 2026-09-30/2026-09-30 | 73 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-01/2026-10-01 | 82 interest index (0–100) | 0 interest index (0–100) | 0 interest index (0–100) |
| 2026-10-02/2026-10-02 | 58 interest index (0–100) | 24 interest index (0–100) | 19 interest index (0–100) |
| 2026-10-03/2026-10-03 | 41 interest index (0–100) | 17 interest index (0–100) | 14 interest index (0–100) |
| 2026-10-04/2026-10-04 | 44 interest index (0–100) | 19 interest index (0–100) | 21 interest index (0–100) |
| 2026-10-05/2026-10-05 | 51 interest index (0–100) | 28 interest index (0–100) | 17 interest index (0–100) |
| 2026-10-06/2026-10-06 | 55 interest index (0–100) | 31 interest index (0–100) | 18 interest index (0–100) |
| 2026-10-07/2026-10-07 | 50 interest index (0–100) | 33 interest index (0–100) | 19 interest index (0–100) |
| 2026-10-08/2026-10-08 | 64 interest index (0–100) | 25 interest index (0–100) | 23 interest index (0–100) |
| 2026-10-09/2026-10-09 | 46 interest index (0–100) | 25 interest index (0–100) | 21 interest index (0–100) |
| 2026-10-10/2026-10-10 | 35 interest index (0–100) | 18 interest index (0–100) | 16 interest index (0–100) |
| 2026-10-11/2026-10-11 | 30 interest index (0–100) | 19 interest index (0–100) | 16 interest index (0–100) |
| 2026-10-12/2026-10-12 | 48 interest index (0–100) | 25 interest index (0–100) | 25 interest index (0–100) |
| 2026-10-13/2026-10-13 | 62 interest index (0–100) | 32 interest index (0–100) | 22 interest index (0–100) |
| 2026-10-14/2026-10-14 | 49 interest index (0–100) | 26 interest index (0–100) | 19 interest index (0–100) |
The monthly design of an incentive can direct attention toward continuing the required behavior. That does not demonstrate that it has retained customers. It describes the difference between rewarding an initial action and tying successive payments to conditions being met across several periods.
The advertised maximum cannot be equated with the average cost per customer either. Estimating that cost would require knowing how many people qualify, how many satisfy the conditions each month and what amounts are actually paid. The public document describes rules. It does not disclose the distribution of outcomes needed to assess the program's efficiency.
Assessing acquisition would require figures for relevant visits, registration starts and completed registrations, using comparable periods and stable definitions. The relationship between those stages could reveal where continuity breaks down. Analysis would need to distinguish eligible people, operational errors and voluntary decisions wherever the available data allowed.
Assessing activation would require more than the number of accounts opened. It would mean observing fulfillment of the relevant conditions and the time taken to reach them. A campaign can produce completed forms without every resulting relationship reaching the behavior for which the incentive was designed.
Assessing continued use would require following cohorts for a sufficient period, including after the promotional benefit. Comparing groups without accounting for when they entered or how long they were exposed can confuse a calendar difference with a behavioral difference.
Digital banking already has a broad user base
Eurostat puts internet banking use at 37.42% of residents aged 16 to 74 in 2014 and 74.77% in 2025. The measure covers the three months before the survey. The 2024 figure, 74.96%, is close to the latest observation. This history supplies a foundation for understanding competition for digital activity without attributing that growth to any particular institution.
8. Internet banking use almost doubles between 2014 and 2025
Internet banking use in the three months before the survey. Spain, all residents aged 16–74, 2014–2025.
% of individuals
Tap or hover for details. All values are also available in the data table.
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Historical context for digital banking use. It does not measure Openbank customers, bank switching, market share, searches or results of the October 2026 offer. The survey is not restricted to customers of digital banks. Missing observations are not estimated.
Explore the data table
| Category | Individuals aged 16 to 74 |
|---|---|
| 2014 | 37.42 % of individuals |
| 2015 | 39.37 % of individuals |
| 2016 | 43.15 % of individuals |
| 2017 | 46.18 % of individuals |
| 2018 | 48.66 % of individuals |
| 2019 | 54.88 % of individuals |
| 2020 | 62.10 % of individuals |
| 2021 | 65.16 % of individuals |
| 2022 | 69.60 % of individuals |
| 2023 | 71.45 % of individuals |
| 2024 | 74.96 % of individuals |
| 2025 | 74.77 % of individuals |
The 2025 figure reported by Statista and checked against the Eurostat original puts the share of Spanish residents aged 16-74 who used internet banking in the previous three months at 74.77%. This supplies context about digital usage, rather than measuring bank switching or the effect of this 2026 offer.
Commercially, that existing base raises questions about moving activity and becoming a primary account, alongside acquisition. It does not allow the observed searches to be treated as evidence of people using digital banking for the first time.
Digital experience differs across generations
Among recent internet users, internet banking use reaches 84.54% at ages 35-44 and 60.22% at ages 65-74. The difference places digital acquisition in the context of audiences with different habits.
9. Internet banking use reaches 84.54% among internet users aged 35 to 44
Spain, 2025. Internet banking use in the preceding three months, among people in each age group who used the internet during that period.
% of recent internet users
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The denominator is recent internet users in each age group, not all residents. It differs from the historical Eurostat series based on all individuals. It does not measure Openbank customers or results.
Explore the data table
| Category | Internet banking |
|---|---|
| 16-24 years | 70.90 % of recent internet users |
| 25-34 years | 84.25 % of recent internet users |
| 35-44 years | 84.54 % of recent internet users |
| 45-54 years | 83.51 % of recent internet users |
| 55-64 years | 74.85 % of recent internet users |
| 65-74 years | 60.22 % of recent internet users |
These percentages concern recent internet users within each age group, rather than all residents or people participating in the Openbank search surge.
Mobile is part of everyday banking
Mobile or tablet banking is reported by 62% of surveyed account holders in the fourth quarter of 2025, against 59% in the first half of 2019. This connects online acquisition with an established usage habit.
10. Mobile banking use moves from 59% in 2019 to 62% at the end of 2025
Spain. Bank account holders aged 18 to 64 reporting that they manage banking matters by smartphone or tablet. Half-year observations in 2019-2020 and quarterly observations in 2021-2025.
% of surveyed account holders
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Collapse notes
Bank account holders aged 18 to 64 surveyed online, a different population from the Eurostat series. Multiple answers were permitted: this does not mean exclusively mobile use. The panel displays 1,705 respondents and notes that sample size varies by wave. It does not measure outcomes of the Openbank offer.
Explore the data table
| Category | Smartphone or tablet |
|---|---|
| H1 2019 | 59 % of surveyed account holders |
| H2 2019 | 59 % of surveyed account holders |
| H1 2020 | 58 % of surveyed account holders |
| H2 2020 | 58 % of surveyed account holders |
| Q1 2021 | 62 % of surveyed account holders |
| Q2 2021 | 64 % of surveyed account holders |
| Q3 2021 | 64 % of surveyed account holders |
| Q4 2021 | 64 % of surveyed account holders |
| Q1 2022 | 62 % of surveyed account holders |
| Q2 2022 | 63 % of surveyed account holders |
| Q3 2022 | 65 % of surveyed account holders |
| Q4 2022 | 66 % of surveyed account holders |
| Q1 2023 | 67 % of surveyed account holders |
| Q2 2023 | 68 % of surveyed account holders |
| Q3 2023 | 65 % of surveyed account holders |
| Q4 2023 | 67 % of surveyed account holders |
| Q1 2024 | 66 % of surveyed account holders |
| Q2 2024 | 66 % of surveyed account holders |
| Q3 2024 | 65 % of surveyed account holders |
| Q4 2024 | 65 % of surveyed account holders |
| Q1 2025 | 65 % of surveyed account holders |
| Q2 2025 | 63 % of surveyed account holders |
| Q3 2025 | 64 % of surveyed account holders |
| Q4 2025 | 62 % of surveyed account holders |
The survey covers account holders aged 18 to 64 and permits multiple channels, without establishing outcomes for this offer.
Madrid leads relative interest in Openbank
In the regional distribution for “Openbank” from Sept. 16 to Oct. 15, Madrid records 100; Cantabria, 67; Castilla-La Mancha, 61; Castilla y León, 56; and Aragón, 55. These are values from the preserved extraction.
Google Trends shows rising related searches for “Openbank” in Spain between Sept. 16 and Oct. 15, 2026.
11. Madrid leads relative interest in Openbank
Relative Google Trends indices. 2026-09-16 / 2026-10-15.
interest index (0–100)
Tap or hover for details. All values are also available in the data table.
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| Category | Openbank |
|---|---|
| Community of Madrid | 100 interest index (0–100) |
| Cantabria | 67 interest index (0–100) |
| Castile-La Mancha | 61 interest index (0–100) |
| Castile and León | 56 interest index (0–100) |
| Aragon | 55 interest index (0–100) |
| Region of Murcia | 54 interest index (0–100) |
| Valencian Community | 54 interest index (0–100) |
| Andalusia | 51 interest index (0–100) |
| Asturias | 51 interest index (0–100) |
| Extremadura | 49 interest index (0–100) |
| Galicia | 40 interest index (0–100) |
| Catalonia | 38 interest index (0–100) |
| Canary Islands | 38 interest index (0–100) |
| Basque Country | 37 interest index (0–100) |
| Navarre | 35 interest index (0–100) |
| Melilla | 29 interest index (0–100) |
| Balearic Islands | 28 interest index (0–100) |
| La Rioja | 27 interest index (0–100) |
| Ceuta | 20 interest index (0–100) |
The index normalizes searches for the term against total searches within each region and then scales the result to 100. It does not express each region's share of all Spanish searches or compare absolute audiences. Madrid leads this scale, but the data does not reveal where advertising was distributed or which territory supplied more customers.
Category geography qualifies the reach of the surge
For “cuenta remunerada,” Cantabria records 100; Madrid, 93; Castile and León, 79; and Aragon, 76. The order differs from the brand chart, led by Madrid. Each query has its own normalization against all searches within each region. This distinguishes brand geography from category geography, but subtracting their indices would not measure a difference in customers or market size.
Other related queries without a verified connection to the offer were excluded. The three spellings were retained as they appear in the response, and Breakout was used as a lower bound. Variants were not added together, unique users were not estimated and growth was not extrapolated to the entire brand. The definition was checked against Google's help documentation; the offer against Openbank's official page and documents.
12. Cantabria leads relative interest in “cuenta remunerada”
Relative Google Trends indices. 2026-09-16 / 2026-10-15.
interest index (0–100)
Tap or hover for details. All values are also available in the data table.
Collapse notes
Explore the data table
| Category | cuenta remunerada |
|---|---|
| Cantabria | 100 interest index (0–100) |
| Community of Madrid | 93 interest index (0–100) |
| Castile and León | 79 interest index (0–100) |
| Aragon | 76 interest index (0–100) |
| Navarre | 75 interest index (0–100) |
| Castile-La Mancha | 75 interest index (0–100) |
| Basque Country | 75 interest index (0–100) |
| Galicia | 70 interest index (0–100) |
| Region of Murcia | 70 interest index (0–100) |
| Asturias | 69 interest index (0–100) |
| Valencian Community | 64 interest index (0–100) |
| Catalonia | 58 interest index (0–100) |
| Andalusia | 56 interest index (0–100) |
| Canary Islands | 48 interest index (0–100) |
| Balearic Islands | 44 interest index (0–100) |
| La Rioja | 38 interest index (0–100) |
| Extremadura | 27 interest index (0–100) |
| Ceuta | Not available |
| Melilla | Not available |
The collection retains parameters and the response to document what was observed. A later query can return different results, so the public link identifies the scope but does not guarantee that another extraction will reproduce every value. Statista and Eurostat supply context without establishing results for the offer. Internal data were not requested from the bank.
The first daily series was extracted on Oct. 15 at 22:39 UTC, already Oct. 16 in Madrid, and reporting was expanded on Oct. 16. Daily charts retain complete intervals through Oct. 14; monthly series run through September 2026. Final intervals without a confirmed end boundary are excluded, and scales from different requests are not combined. The Statista and Eurostat charts describe distinct contexts and populations, identified alongside each series.
The signal supports a bounded, relevant conclusion: a specific figure in a Spanish proposition has become a search expression showing extraordinary growth. For marketing teams, the next level of analysis is whether that clarity in remembering the message continues through understanding it, activating the offer and using the service.
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Marian Vasile
Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.