Analysis
Prioritize improvements by usage and demand
Prioritization means understanding active tasks, their obstacles and the dependencies that turn a proposed improvement into practical value, rather than counting requests alone.
Experimentation
Analysis
Design around customers’ actual work
Observing actual tasks helps distinguish common needs, individual preferences and dependencies that a product proposal has not yet addressed.
Analysis
Separate attribution from incremental impact
Assigning credit to a channel and establishing how many outcomes it added are different questions. Understand overlaps, time comparisons and the limits of causal claims.
News
Telefónica recruits interview participants to study adaptive advertising
The September 7 notice proposes 60-minute in-person sessions in Madrid and Barcelona. Barcelona sessions will use sensors; no study results are published.