Analysis
Prepare a partner channel for growth
Define a deliverable offer, current materials, handoffs, compensation and support before expanding partner participation.
Acquisition
Analysis
Redesign a website while preserving its commercial value
A commercial redesign starts by preserving the tasks a website already supports: useful information, access through existing links and journeys that enable action.
Analysis
A content system connected to buying decisions
Organizing content around readers' decisions helps identify gaps, consolidate duplication and offer continuations that provide useful information.
Analysis
A webinar connected to the customer journey
Connect a useful session to a reasonable next buying step through accessible information and follow-up based on the needs participants express.
Analysis
Free tools that help people make decisions
A useful free tool starts with a decision: what the user needs to know, what can be calculated and which limitations belong beside the result.
Analysis
Sales messages based on customer intent
A practical method for turning buying situations into consistent messages, from the first promise to the action that shows commercial intent.
News
“Openbank 3 25” searches surge more than 5,000% in Spain
Google Trends flags Breakout growth in searches linked to the OPEN325 offer. Official documents and Statista and Eurostat data help explain online acquisition, Bizum activation…
News
IAB and Elogia: 45% of AI users have used it for purchase assistance
The study presented Oct. 6 puts that use at 23% of Spanish internet users. Among those who have tried it, 65% reject delegating a purchase to an agent.
News
IAB Spain and PwC forecast €6.597 billion to €6.801 billion in digital advertising for 2026
The study’s second wave combines first-half data with a full-year growth forecast of 6.2% to 9.5%. The figures do not measure individual advertiser returns.
News
Metricool compares 628,969 Meta and TikTok campaigns in its Social Ads 2026 study
The research covers campaigns from 44,355 advertisers and compares six months of 2025 and 2026. Some 91% of advertisers in the panel use only Meta.
News
Bankinter raises its Digital Account rate to 3% AER for new customers
The September 15 offer pays interest on up to €100,000 and retains up to €600 gross for payroll deposits for the first 50,000 accounts.
News
Seedtag introduces Emotion Quotient, a weekly ranking of five topics’ emotional context
The tool uses Liz to interpret content about U.S. events. Its labels describe the published context rather than emotions measured in each reader.