Analysis
Differentiate an offer through clarity and usefulness
Choose a relevant difference, explain its conditions and evaluate purchasing, activation and reasons for rejection.
Conversion
Analysis
Design a financially sustainable free product
Define free value, measure cohort contribution and create reasons to pay that address real customer needs.
Analysis
Turn expert knowledge into a clear offer
Turn available expertise into an understandable service by defining the problem, deliverable, boundaries, purchase and delivery before expanding acquisition.
Analysis
A sales page that explains the product
A useful sales page shows the task the product solves, explains how it works and supports an informed next step through authentic evidence and visible conditions.
Analysis
Recover interrupted registrations and purchases
Useful recovery recognizes current state, allows resumption without repeated work and stops contacting people once the task finishes or they choose not to continue.
Analysis
From guided onboarding to self-service
Turn initial help into instructions and steps other people can follow, preserving assistance where it adds value and measuring the first useful outcome.
Analysis
Progressive forms that let customers continue and resume
Ask for each detail when it serves the task, preserve progress and let people review their submission. Simplify forms without hiding requirements needed for eligibility or…
Analysis
How to improve the mobile journey to purchase
A mobile journey needs readable information, responsive actions and recoverable errors. Review the complete process from understanding the offer to recognizing a confirmed…
Analysis
Calculate the cost of acquiring an active customer
The cost of attracting a contact does not describe the effort needed to acquire a customer who uses the offer. Cohort accounting can include acquisition, activation and initial…
Analysis
Improve activation before expanding acquisition
A practical method for defining the first useful outcome, finding where the journey breaks down and choosing the obstacle to address before acquiring more customers.
News
Easypromos adds conditional fields to registration forms
The Oct. 6 update allows questions to appear based on earlier answers. It applies to registration forms, with conditions based on age, dropdowns or radio buttons.
News
Viva! rebuilds Satorisan's three Shopify stores
The case describes a theme rebuild, email restock alerts and editable pages. The agency reports technical improvements without quantifying additional sales.