News
Iberia opens its fare campaign with a club-member presale
The August 27-30 presale included new members. General sales ended September 23 and advertised domestic flights from €24 one way.
Acquisition
News
TROPS takes “El Mango Más Mango” to video platforms and connected TV
The campaign announced August 27 forecasts more than 6.7 million digital TV impressions. The figure describes the plan, not unique viewers or sales.
News
Iberia announces an August 12 eclipse livestream using Starlink wifi
The August 3 announcement plans an eclipse stream from an Airbus A321XLR. The demonstration concerns a special flight during the wifi rollout.
News
Easypromos adds Facebook ads and collaborator posts to prize draws
The July 21 update adds collaborator posts, Facebook ads and automatic public replies in Instagram automations.
News
Adsmurai adds GEO Tracker to observe brands in AI answers
The tool shows brand and competitor mentions, citations and sources. Its indicators describe observed answers; they do not independently measure sales or purchase preference.
News
Epsilon records more than 900,000 followers across 253 marketing directors on LinkedIn
The first-half 2026 panel records 60% annual follower growth. The figure combines profiles and does not represent unique people or attributable sales.
News
Metricool offers a free four-module Summer School by email
The summer 2026 edition was scheduled from July 6, with two weekly modules and optional question sessions. Registration is closed.
News
IAB and Epsilon: collaborations account for 32% of the panel’s social interactions
Creators, ambassadors and sponsorships represent 15.4% of activity and 32% of interactions in the 1,163-brand study presented June 30.
News
Metricool: carousels receive nine times more saves than single images in its panel
The Instagram 2026 study analyses 24.4 million posts. Its comparisons favour carousels for saves and Reels for reach, without measuring sales.