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Metricool expands its library to 250 posts and adds a Kanban view
The Aug. 31 updates raise the per-brand limit from 50 to 250 posts. Campaign tables also add metrics from Google, Meta and TikTok Ads.
Data and automation
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Metricool compares 6.2 million short videos from Instagram, TikTok and YouTube
The Aug. 26 report covers 375,462 accounts. Its differences in platform views need to be read with metric definitions and sample limits.
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Metricool: only 12% of surveyed professionals have clear rules for AI use
The Aug. 19 report draws on more than 700 social media professionals. Three in four say they use AI in their day-to-day work.
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Metricool observes more views and lower average viewing duration in its YouTube 2026 study
The July 28 analysis covers 799,718 videos from 71,177 accounts. Its findings invite a review of format mix before attributing the change to lost interest.
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Parques Reunidos connects tickets and annual passes through a shared customer identity
The DruID case connects Parques Reunidos ecommerce, annual passes and campaigns. We examine accounts, integrations and experience measures without treating infrastructure as…
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Epsilon records more views and less website traffic across 546 consumer-goods brands
In the Spanish first-half 2026 panel, views rose 31.12% and website traffic fell 14.73% against the same period of 2025.
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Connectif enables custom integrations and event types in its public API
The July 8 release adds public endpoints for custom integrations and event types. It also enables the automation calendar and workflow statistics summaries.
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Adsmurai presents its MCP connection for AI assistants to operate campaigns
A Madrid demonstration connected Codex to Meta ad creation. Adsmurai reports 287 production tools and access governed by AMP permissions.
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Metricool expands LinkedIn analytics to all posts on personal profiles
The June update, published July 2, includes content posted outside Metricool. Connecting LinkedIn requires a Starter plan or above.
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Gestyde connects GestCredit's web forms to mortgage management
The application imports WordPress enquiries and organizes follow-up, communications and campaign data. The case does not quantify conversions or completed transactions.
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Centribal presents NOVA to handle enquiries and qualify sales contacts
The proposal combines conversational and generative AI for small businesses. Centribal describes data collection and sales handoff without publishing named-customer results.
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Omega CRM introduces astra and a two-week AI maturity assessment
The June 24 announcement describes five maturity levels and an AI readiness assessment. Its aggregated improvement claims identify no customers or method.