A court can have a recognisable peak hour and still have many hours to sell. At the Spanish commercial clubs observed by Playtomic, occupancy at seven in the evening reached 55% in 2025. Between eleven in the morning and four in the afternoon, it was 19%. That gap presents a specific commercial opportunity: help someone find people to play with and turn that match into a reservation.
Playtomic approaches the journey through two connected products. Its app lets people discover courts, book, join matches and find other players. Playtomic Manager organises the club side: availability, customers, payments, coaches and activities. Founded in 2017 by Spanish entrepreneurs Félix Ruiz, Pablo Carro and Pedro Clavería, the company places its business in the relationship between a community of players and the operators supplying the courts.
The Global Padel Report 2026, produced in May with Strategy&, PwC's strategy consulting business, helps explain that proposition. Its operating data describes a Spanish market where the next stage of growth also involves making better use of existing facilities. Attracting attention, booking a game and creating opportunities to play again are distinct parts of that work.
Interest in the sport still needs to become a choice
A comparison of searches in Spain for the expressions “pádel” and “Playtomic” shows two levels of interest on a shared scale. In the latest complete available week, October 11–17, 2026, their indices were 48 and 6 respectively. In the previous week they were 47 and 6. The useful observation for this story is the recent stability of both expressions within the same comparison.
The sport and brand in Spanish searches
A shared comparison of “pádel” and “Playtomic”, October 26, 2025–October 17, 2026.
interest index (0–100)
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| Category | pádel | Playtomic |
|---|---|---|
| 2025-10-26/2025-11-01 | 34 interest index (0–100) | 7 interest index (0–100) |
| 2025-11-02/2025-11-08 | 38 interest index (0–100) | 8 interest index (0–100) |
| 2025-11-09/2025-11-15 | 45 interest index (0–100) | 6 interest index (0–100) |
| 2025-11-16/2025-11-22 | 41 interest index (0–100) | 6 interest index (0–100) |
| 2025-11-23/2025-11-29 | 42 interest index (0–100) | 6 interest index (0–100) |
| 2025-11-30/2025-12-06 | 39 interest index (0–100) | 6 interest index (0–100) |
| 2025-12-07/2025-12-13 | 44 interest index (0–100) | 5 interest index (0–100) |
| 2025-12-14/2025-12-20 | 48 interest index (0–100) | 6 interest index (0–100) |
| 2025-12-21/2025-12-27 | 40 interest index (0–100) | 7 interest index (0–100) |
| 2025-12-28/2026-01-03 | 42 interest index (0–100) | 6 interest index (0–100) |
| 2026-01-04/2026-01-10 | 39 interest index (0–100) | 5 interest index (0–100) |
| 2026-01-11/2026-01-17 | 36 interest index (0–100) | 7 interest index (0–100) |
| 2026-01-18/2026-01-24 | 38 interest index (0–100) | 7 interest index (0–100) |
| 2026-01-25/2026-01-31 | 42 interest index (0–100) | 5 interest index (0–100) |
| 2026-02-01/2026-02-07 | 35 interest index (0–100) | 6 interest index (0–100) |
| 2026-02-08/2026-02-14 | 38 interest index (0–100) | 8 interest index (0–100) |
| 2026-02-15/2026-02-21 | 36 interest index (0–100) | 7 interest index (0–100) |
| 2026-02-22/2026-02-28 | 37 interest index (0–100) | 8 interest index (0–100) |
| 2026-03-01/2026-03-07 | 45 interest index (0–100) | 6 interest index (0–100) |
| 2026-03-08/2026-03-14 | 41 interest index (0–100) | 5 interest index (0–100) |
| 2026-03-15/2026-03-21 | 39 interest index (0–100) | 7 interest index (0–100) |
| 2026-03-22/2026-03-28 | 44 interest index (0–100) | 7 interest index (0–100) |
| 2026-03-29/2026-04-04 | 39 interest index (0–100) | 7 interest index (0–100) |
| 2026-04-05/2026-04-11 | 37 interest index (0–100) | 7 interest index (0–100) |
| 2026-04-12/2026-04-18 | 41 interest index (0–100) | 7 interest index (0–100) |
| 2026-04-19/2026-04-25 | 40 interest index (0–100) | 7 interest index (0–100) |
| 2026-04-26/2026-05-02 | 39 interest index (0–100) | 7 interest index (0–100) |
| 2026-05-03/2026-05-09 | 41 interest index (0–100) | 7 interest index (0–100) |
| 2026-05-10/2026-05-16 | 47 interest index (0–100) | 6 interest index (0–100) |
| 2026-05-17/2026-05-23 | 40 interest index (0–100) | 5 interest index (0–100) |
| 2026-05-24/2026-05-30 | 42 interest index (0–100) | 7 interest index (0–100) |
| 2026-05-31/2026-06-06 | 45 interest index (0–100) | 6 interest index (0–100) |
| 2026-06-07/2026-06-13 | 50 interest index (0–100) | 5 interest index (0–100) |
| 2026-06-14/2026-06-20 | 42 interest index (0–100) | 4 interest index (0–100) |
| 2026-06-21/2026-06-27 | 41 interest index (0–100) | 4 interest index (0–100) |
| 2026-06-28/2026-07-04 | 46 interest index (0–100) | 4 interest index (0–100) |
| 2026-07-05/2026-07-11 | 36 interest index (0–100) | 5 interest index (0–100) |
| 2026-07-12/2026-07-18 | 37 interest index (0–100) | 5 interest index (0–100) |
| 2026-07-19/2026-07-25 | 36 interest index (0–100) | 5 interest index (0–100) |
| 2026-07-26/2026-08-01 | 41 interest index (0–100) | 5 interest index (0–100) |
| 2026-08-02/2026-08-08 | 52 interest index (0–100) | 5 interest index (0–100) |
| 2026-08-09/2026-08-15 | 44 interest index (0–100) | 5 interest index (0–100) |
| 2026-08-16/2026-08-22 | 42 interest index (0–100) | 5 interest index (0–100) |
| 2026-08-23/2026-08-29 | 45 interest index (0–100) | 6 interest index (0–100) |
| 2026-08-30/2026-09-05 | 52 interest index (0–100) | 6 interest index (0–100) |
| 2026-09-06/2026-09-12 | 49 interest index (0–100) | 6 interest index (0–100) |
| 2026-09-13/2026-09-19 | 46 interest index (0–100) | 8 interest index (0–100) |
| 2026-09-20/2026-09-26 | 46 interest index (0–100) | 6 interest index (0–100) |
| 2026-09-27/2026-10-03 | 47 interest index (0–100) | 5 interest index (0–100) |
| 2026-10-04/2026-10-10 | 47 interest index (0–100) | 6 interest index (0–100) |
| 2026-10-11/2026-10-17 | 48 interest index (0–100) | 6 interest index (0–100) |
The relative index uses a shared scale for both terms. It provides search context, while a reservation requires a much more specific decision: a location, an available time, a format and other people to play with. A query about the sport may serve purposes as different as following a competition, finding equipment or preparing a game.
Playtomic's proposition brings several of the steps needed to play into one digital relationship. In its corporate presentation, the company describes discovering venues, joining open matches, creating groups and meeting players. Its Manager page states a global network of more than 6,700 clubs and 1.7 million monthly active players. These are the company's stated figures across its racket-sports platform as a whole.
For a club, appearing in front of that audience can bring its offer closer to the moment of decision. Specific availability becomes more prominent than a general promise of sporting activity. The commercial journey becomes shorter when a person can find an activity that fits their schedule and arrange participation in the same environment.
An open match also sells coordination
The difference between Spanish peak-hour occupancy of 55% and midday occupancy of 19% is 36 percentage points. The report also records 4.5 occupied hours per court per day at the Spanish clubs observed in 2025. The opportunity has a specific place on the timetable.
Peak and midday periods reveal an occupancy gap
Court occupancy at the observed Spanish commercial clubs,2025.
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Spain, 2025. Commercial clubs observed in the Playtomic ecosystem; municipal and membership-only venues are excluded.
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| Category | Occupancy |
|---|---|
| Peak hour: 7 pm | 55% |
| Midday: 11 am–4 pm | 19% |
These operating benchmarks concern commercial clubs exclusively within the platform's observed ecosystem. The report uses them as comparable patterns of operation. Municipal facilities and membership-only clubs sit outside that scope.
An open match adds an important commercial component. Someone who wants to play can join individually rather than having to organise the entire group beforehand. Manager explicitly presents this feature as a tool for filling quieter periods. Coordinating players becomes part of the service offered to the club.
The same logic explains the connection with coaches and activities. The platform lets people discover coaches and book lessons through the app; clubs can create events, leagues and tournaments from their management tool. Each format provides a different way to give a timetable slot a purpose.
Academies and open matches broaden the booked catalogue
Court rental remains the economic core. In Spain it accounted for 60% of the GMV observed in the report for 2025. Academies contributed 27%, open matches 11%, and leagues and tournaments 2%.
Which products make up Spanish booking value
Distribution of observed GMV across four formats,2025.
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Spain, 2025. Commercial clubs observed within Playtomic. GMV: gross value of bookings generated.
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| Category | Share of GMV |
|---|---|
| Court bookings | 60% |
| Open matches | 11% |
| Academy | 27% |
| Leagues and tournaments | 2% |
GMV means the gross value of bookings generated. It measures the amount booked through those products, separately from the revenue the technology company receives for its services. The distribution shows what is being sold: four out of every ten euros of that value came from formats beyond a basic court booking.
A lesson brings together a coach and a learning proposition. An open match arranges participation in a game. A league or tournament organises a competition. For a club, these products turn the same infrastructure into experiences with their own booking and management processes.
The catalogue also changes which information is useful to the operator. The time and court describe where the service is delivered; the format helps explain what the player wants. An academy, an open match and a competition involve different scheduling, communication and service needs. This is where operational management connects with customer understanding.
Each court provides a unit for reading monetisation
The report puts monthly GMV per court in Spain at €1.2 thousand for 2024 and €1.5 thousand for 2025. These amounts are rounded. The change communicated by the authors is 20%.
Monthly booking value per court in Spain
Thousands of euros in GMV per court per month in Spain, in 2024 and 2025.
k€
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Commercial clubs observed within Playtomic. GMV: gross value of bookings generated. Rounded amounts; the report communicates a 20% increase.
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| Category | Monthly GMV per court |
|---|---|
| 2024 | 1.2 k€ |
| 2025 | 1.5 k€ |
This unit shows how booked value evolves over a given piece of infrastructure. The report's economic explanation combines utilisation and price, with the product type and the facility's characteristics shaping the outcome. Adding a court and making better use of an existing one are different business decisions.
For Playtomic, availability, payment and knowledge of demand form part of the same management proposition. Manager offers analytics on club performance and its busiest periods. Operators can relate those observations to their programme of lessons, matches and competitions.
Playtomic's conditions provide for a service fee when a reservation, public match or tournament registration is confirmed. It appears in the payment flow and varies by country. Premium users do not pay it and, in some cases, the club covers the cost. It is a way for the platform to monetise the booking of an activity.
The next visit also takes shape beyond the match
The wider catalogue extends to services surrounding play. In the Playtomic Club Survey 2026, approximately 74% of participating clubs offered social events; 72% offered instructor-led activities; 56% provided facility and wellness access; and 38% offered extras and add-ons. These categories can coexist within a club.
What clubs add to the on-court experience
Approximate percentage of the 185 surveyed clubs offering each category. Categories can coexist.
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Survey conducted March 26–April 6, 2026, across Spain, the UK, Germany, the US and Asia-Pacific. Primarily larger, premium and highly digitalised operators.
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| Category | Clubs offering the category |
|---|---|
| Social events | 74% |
| Instructor-led activities | 72% |
| Facility and wellness access | 56% |
| Extras and add-ons | 38% |
The survey ran from March 26 to April 6, 2026, among 185 clubs across five markets: Spain, the UK, Germany, the US and Asia-Pacific. It primarily covers larger, premium and highly digitalised operators. It provides a view of those professionalised models, separate from the earlier Spanish operating tables.
The report describes events combining sport and food or drink, beginner socials, conditioning classes and recovery services. Its interpretation is that routines and social connections extend the relationship with the venue. The court can become the starting point for an experience involving more moments of the week.
Playtomic's growth proposition becomes clearer at that scale: a person finds a compatible match, a time slot gains an activity and a club creates continuity in the relationship. Interest in padel provides a potential audience. Turning it into organised play and further reasons to return is the commercial work still to be done on the calendar.
In this article
Marian Vasile
Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.
