A white flower arrangement costs €99 at Flor10 and includes a funeral ribbon and condolence card. The product page lists the flowers, provides a path to purchase and offers delivery to cemeteries as well as funeral homes, churches and residential addresses. Ahead of 1 November, that combination of product and destination raises a concrete commercial question: how to turn a choice of flowers into an order that reaches the right place.
Flor10 is the brand of Envíos y Servicios Flor 10, S.L., a company based in Vitoria-Gasteiz and registered in Álava. Its proposition is to coordinate preparation with florists in the destination town. The catalogue sets out the price and composition; the service bridges the distance between buyer and recipient. The approach of 1 November makes this a useful moment to examine the demand visible in searches and the preparation of supply.
1. The date attracts attention; a floral search defines the need
Flower searches had yet to show an increase in the latest complete week available. In the joint comparison of «flores Todos los Santos», «comprar flores» and «flores a domicilio», the indices for the complete week of 11–17 October 2026 were 1, 10 and 10. They were unchanged from the preceding week.
The calendar of flower searches
Three expressions compared together in Spain; complete weeks in the observed period.
interest index (0–100)
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| Category | flores Todos los Santos | comprar flores | flores a domicilio |
|---|---|---|---|
| 2025-10-26/2025-11-01 | 6 interest index (0–100) | 9 interest index (0–100) | 11 interest index (0–100) |
| 2025-11-02/2025-11-08 | 0 interest index (0–100) | 9 interest index (0–100) | 12 interest index (0–100) |
| 2025-11-09/2025-11-15 | 0 interest index (0–100) | 7 interest index (0–100) | 10 interest index (0–100) |
| 2025-11-16/2025-11-22 | 0 interest index (0–100) | 8 interest index (0–100) | 14 interest index (0–100) |
| 2025-11-23/2025-11-29 | 0 interest index (0–100) | 6 interest index (0–100) | 11 interest index (0–100) |
| 2025-11-30/2025-12-06 | 0 interest index (0–100) | 8 interest index (0–100) | 11 interest index (0–100) |
| 2025-12-07/2025-12-13 | 0 interest index (0–100) | 9 interest index (0–100) | 11 interest index (0–100) |
| 2025-12-14/2025-12-20 | 0 interest index (0–100) | 7 interest index (0–100) | 9 interest index (0–100) |
| 2025-12-21/2025-12-27 | 0 interest index (0–100) | 8 interest index (0–100) | 10 interest index (0–100) |
| 2025-12-28/2026-01-03 | 0 interest index (0–100) | 9 interest index (0–100) | 10 interest index (0–100) |
| 2026-01-04/2026-01-10 | 0 interest index (0–100) | 8 interest index (0–100) | 12 interest index (0–100) |
| 2026-01-11/2026-01-17 | 0 interest index (0–100) | 8 interest index (0–100) | 13 interest index (0–100) |
| 2026-01-18/2026-01-24 | 0 interest index (0–100) | 7 interest index (0–100) | 11 interest index (0–100) |
| 2026-01-25/2026-01-31 | 0 interest index (0–100) | 8 interest index (0–100) | 12 interest index (0–100) |
| 2026-02-01/2026-02-07 | 0 interest index (0–100) | 11 interest index (0–100) | 18 interest index (0–100) |
| 2026-02-08/2026-02-14 | 0 interest index (0–100) | 14 interest index (0–100) | 34 interest index (0–100) |
| 2026-02-15/2026-02-21 | 0 interest index (0–100) | 9 interest index (0–100) | 100 interest index (0–100) |
| 2026-02-22/2026-02-28 | 0 interest index (0–100) | 9 interest index (0–100) | 85 interest index (0–100) |
| 2026-03-01/2026-03-07 | 0 interest index (0–100) | 9 interest index (0–100) | 14 interest index (0–100) |
| 2026-03-08/2026-03-14 | 0 interest index (0–100) | 12 interest index (0–100) | 13 interest index (0–100) |
| 2026-03-15/2026-03-21 | 0 interest index (0–100) | 10 interest index (0–100) | 14 interest index (0–100) |
| 2026-03-22/2026-03-28 | 0 interest index (0–100) | 12 interest index (0–100) | 12 interest index (0–100) |
| 2026-03-29/2026-04-04 | 0 interest index (0–100) | 10 interest index (0–100) | 9 interest index (0–100) |
| 2026-04-05/2026-04-11 | 0 interest index (0–100) | 10 interest index (0–100) | 13 interest index (0–100) |
| 2026-04-12/2026-04-18 | 0 interest index (0–100) | 10 interest index (0–100) | 15 interest index (0–100) |
| 2026-04-19/2026-04-25 | 0 interest index (0–100) | 11 interest index (0–100) | 17 interest index (0–100) |
| 2026-04-26/2026-05-02 | 0 interest index (0–100) | 13 interest index (0–100) | 38 interest index (0–100) |
| 2026-05-03/2026-05-09 | 0 interest index (0–100) | 13 interest index (0–100) | 20 interest index (0–100) |
| 2026-05-10/2026-05-16 | 0 interest index (0–100) | 11 interest index (0–100) | 13 interest index (0–100) |
| 2026-05-17/2026-05-23 | 0 interest index (0–100) | 9 interest index (0–100) | 9 interest index (0–100) |
| 2026-05-24/2026-05-30 | 0 interest index (0–100) | 9 interest index (0–100) | 12 interest index (0–100) |
| 2026-05-31/2026-06-06 | 0 interest index (0–100) | 10 interest index (0–100) | 11 interest index (0–100) |
| 2026-06-07/2026-06-13 | 0 interest index (0–100) | 7 interest index (0–100) | 13 interest index (0–100) |
| 2026-06-14/2026-06-20 | 0 interest index (0–100) | 9 interest index (0–100) | 12 interest index (0–100) |
| 2026-06-21/2026-06-27 | 0 interest index (0–100) | 7 interest index (0–100) | 10 interest index (0–100) |
| 2026-06-28/2026-07-04 | 0 interest index (0–100) | 7 interest index (0–100) | 11 interest index (0–100) |
| 2026-07-05/2026-07-11 | 0 interest index (0–100) | 8 interest index (0–100) | 9 interest index (0–100) |
| 2026-07-12/2026-07-18 | 0 interest index (0–100) | 8 interest index (0–100) | 10 interest index (0–100) |
| 2026-07-19/2026-07-25 | 0 interest index (0–100) | 8 interest index (0–100) | 10 interest index (0–100) |
| 2026-07-26/2026-08-01 | 0 interest index (0–100) | 8 interest index (0–100) | 9 interest index (0–100) |
| 2026-08-02/2026-08-08 | 0 interest index (0–100) | 10 interest index (0–100) | 7 interest index (0–100) |
| 2026-08-09/2026-08-15 | 0 interest index (0–100) | 10 interest index (0–100) | 8 interest index (0–100) |
| 2026-08-16/2026-08-22 | 0 interest index (0–100) | 9 interest index (0–100) | 10 interest index (0–100) |
| 2026-08-23/2026-08-29 | 0 interest index (0–100) | 10 interest index (0–100) | 8 interest index (0–100) |
| 2026-08-30/2026-09-05 | 0 interest index (0–100) | 9 interest index (0–100) | 11 interest index (0–100) |
| 2026-09-06/2026-09-12 | 0 interest index (0–100) | 12 interest index (0–100) | 11 interest index (0–100) |
| 2026-09-13/2026-09-19 | 0 interest index (0–100) | 12 interest index (0–100) | 11 interest index (0–100) |
| 2026-09-20/2026-09-26 | 0 interest index (0–100) | 10 interest index (0–100) | 13 interest index (0–100) |
| 2026-09-27/2026-10-03 | 0 interest index (0–100) | 9 interest index (0–100) | 12 interest index (0–100) |
| 2026-10-04/2026-10-10 | 1 interest index (0–100) | 10 interest index (0–100) | 10 interest index (0–100) |
| 2026-10-11/2026-10-17 | 1 interest index (0–100) | 10 interest index (0–100) | 10 interest index (0–100) |
The series places interest in flowers for All Saints’ Day alongside delivery demand that exists throughout the year. In the week of 26 October–1 November 2025, the holiday expression reached its observed maximum of 6 within that shared scale. «Flores a domicilio» reached 100 in the week of 15–21 February 2026. These are relative indices of searches in Spain, rather than units sold.
That distinction matters for online commerce. A page addressing an occasion needs to explain the arrangement and its destination; someone searching for home delivery may be organising a birthday, anniversary or condolence delivery. Flor10 structures its offer around precisely these occasions and formats. The date provides context, while the product and service establish what can be ordered.
2. The catalogue turns a budget into a type of arrangement
The funeral category consulted on 20 October contains 32 products with VAT-inclusive prices. Bouquets have a median price of €80; centrepieces, €125; crosses, €138; hearts, €146; and wreaths, €283. The median summarises displayed prices within each group, without weighting them by sales.
Five formats with different price ranges
VAT-inclusive prices for 32 products observed on 20 October 2026. Formats contain different numbers of items.
€
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Displayed offer on 20 October 2026. Price medians, not weighted by sales. VAT included; no unobserved delivery charge is added.
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| Category | Minimum | Median | Maximum |
|---|---|---|---|
| Bouquets (9) | 77 € | 80 € | 110 € |
| Centrepieces (7) | 99 € | 125 € | 187 € |
| Crosses (3) | 113 € | 138 € | 175 € |
| Hearts (3) | 138 € | 146 € | 164 € |
| Wreaths (10) | 209 € | 283 € | 468 € |
There are also substantial differences within each format. The seven centrepieces range from €99 to €187. The ten wreaths range from €209 to €468. This creates a ladder of choices: customers can retain a format and change its composition, or move to a different type of arrangement. The lowest observed price, €77, is for a white-and-pink bouquet; the highest is for a Supreme white rose wreath.
The €99 centrepiece includes its ribbon and card. Its description specifies oriental lily, white roses, antirrhinum, white carnations and assorted greenery. This is commercial information that reduces the ambiguity of a photograph: buyers can see the proposed composition and which elements accompany the message. In a remote purchase, that detail helps compare alternatives without seeing the arrangement in person.
3. The destination is part of the product
The expression «flores a domicilio» has its highest relative concentration in the Community of Madrid, at an index of 100, followed by Catalonia at 36 and Cantabria at 31 during the observed annual period. Aragon and Castile-La Mancha both register 29. The map reflects the expression’s relative weight within searches in each territory, rather than a florist’s number of orders.
Where flower-delivery searches are relatively concentrated
Regional interest in «flores a domicilio» in Spain during the observed annual period.
interest index (0–100)
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| Category | flores a domicilio |
|---|---|
| Community of Madrid | 100 interest index (0–100) |
| Catalonia | 36 interest index (0–100) |
| Cantabria | 31 interest index (0–100) |
| Aragon | 29 interest index (0–100) |
| Castile-La Mancha | 29 interest index (0–100) |
| Castile and León | 28 interest index (0–100) |
| Navarre | 27 interest index (0–100) |
| Valencian Community | 27 interest index (0–100) |
| Asturias | 26 interest index (0–100) |
| Andalusia | 26 interest index (0–100) |
| Extremadura | 24 interest index (0–100) |
| Balearic Islands | 24 interest index (0–100) |
| Basque Country | 22 interest index (0–100) |
| Region of Murcia | 21 interest index (0–100) |
| Galicia | 20 interest index (0–100) |
| Canary Islands | 18 interest index (0–100) |
| La Rioja | 17 interest index (0–100) |
| Ceuta | Not available |
| Melilla | Not available |
For a delivery service, the destination changes the operation. Flor10 explains on its national delivery page that arrangements are prepared by a florist in the destination town and that the flowers do not travel in boxes. The website advertises same-day delivery and invites customers to check availability. The proposition is to order online a piece that is made near its destination, rather than moving the same bouquet from a distant warehouse.
The funeral centrepiece page illustrates the subsequent coordination: the business says it confirms the funeral home, viewing room and time of burial or cremation before dispatch. For other deliveries it lists cemeteries, churches and residential addresses. The catalogue provides a visual reference and price; personalised assistance adapts the order to a specific place and set of circumstances. That check is particularly relevant when the sender is in another town.
4. October already carries weight in cut-flower procurement
The commercial calendar also extends behind the storefront. FEPEX tables, compiled from customs data, put Spanish cut-flower imports in 2025 at €184.055 million. October had the highest monthly value, €26.38 million, ahead of April at €19.521 million and February at €17.58 million. July recorded €11.122 million.
October was the largest month for cut-flower imports in 2025
Monthly Spanish cut-flower imports, in thousands of euros. Calendar 2025, final data.
k€
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Spain, January–December 2025. Customs data processed by FEPEX. Import value, rather than retail sales or Flor10 orders.
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| Category | Cut-flower imports |
|---|---|
| January | 13,634 k€ |
| February | 17,580 k€ |
| March | 13,857 k€ |
| April | 19,521 k€ |
| May | 15,813 k€ |
| June | 13,406 k€ |
| July | 11,122 k€ |
| August | 12,415 k€ |
| September | 15,558 k€ |
| October | 26,380 k€ |
| November | 12,342 k€ |
| December | 12,427 k€ |
These are foreign-trade values: they describe when imported supply entered the country, rather than consumers’ spending in flower shops. The comparison nevertheless reveals a meaningful concentration in time for a perishable product. The October peak precedes the holiday and places commercial preparation within a broader supply cycle, without attributing all of that month’s movement to a single celebration.
There is an explicit historical industry connection between All Saints’ Day and cut flowers. In an item published in October 2021, FEPEX described demand for increasingly elaborate arrangements and named roses and chrysanthemums among the varieties sought for the occasion. That historical context helps explain why a shop organises centrepieces, wreaths and bouquets. The 2025 figures provide a later reference for supply; the observed offer shows how products are presented to buyers today.
5. The species explains part of the choice; floral work completes the service
In 2025 imports, roses accounted for €70.722 million, carnations for €27.343 million and chrysanthemums for €9.135 million. The comparison covers three specific species, rather than an exhaustive distribution of all cut flowers. It is also distinct from a ranking of the best-selling arrangements.
Three species in imported supply
Spanish import value in 2025 for three selected species, in thousands of euros.
k€
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Spain, calendar 2025, final data. Selected species, not an exhaustive composition of all cut flowers. Customs value, not florists’ turnover.
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| Category | Import value |
|---|---|
| Roses | 70,722 k€ |
| Carnations | 27,343 k€ |
| Chrysanthemums | 9,135 k€ |
These species connect procurement with a recognisable purchasing vocabulary. Flor10’s catalogue identifies products featuring roses, carnations, gerberas and lilies, alongside formats and colours. The choice goes beyond the quantity of flowers: it includes design, support, message and the work of the florist assembling the piece. A species’ import value and a centrepiece’s final price therefore reflect different economic operations.
The basic centrepiece page brings those elements together concretely: a white composition, ribbon, card and assistance with delivery. The commercial mechanism combines a standardised offer that can be selected online with local execution adapted to the recipient. The difference between a bouquet with a median price of €80 and a wreath at €283 shows how much the budget changes with the work selected. Local fulfilment makes that catalogue available to someone far from the recipient. That is Flor10’s online proposition for an occasion such as All Saints’ Day: allowing buyers to arrange a specific choice and delivery from a distance.
In this article
Marian Vasile
Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.
