Novasonix has organised its digital presence around two different commercial decisions: asking for advice about an aesthetic device and buying the cosmetics a professional uses. The case study published by Adaptive on 14 September 2026 describes a corporate website in seven languages and a dedicated WooCommerce shop. The brand's public pages and documentation reveal the distinction that gives this arrangement its shape: visitors can learn about products openly, while commercial access to the shop requires an application that the company reviews before issuing account credentials.

The manufacturer, whose Novasonix Technology company is registered in Barcelona, reports 61 employees, 2,159 customers and a presence in 23 countries on its corporate page. These are company-reported measures of business scale. They establish the setting for the project: presenting technology to professionals in different markets while serving, under one brand, transactions that need a sales conversation and orders that can follow a structured purchasing process. The public website and the authorised sales channel serve different purposes within that relationship, rather than asking every visitor to make the same decision.

A catalogue that starts with the centre's needs

Adaptive says the assignment covered the design and development of the WordPress website, language management through WPML and a shop for the professional cosmetics line The Beauty Method. The corporate structure brings together equipment, treatments, an academy, a magazine, testimonials and company information. This arrangement matters commercially because a centre may arrive looking for a particular technology, explore a treatment need or check what support the manufacturer provides. The catalogue accommodates those questions and leads towards an enquiry without requiring every visitor to know the platform names in advance.

The homepage presents TANIT aesthetic, HERA, ONIX INFINITY, BIOSPHERE and NOVAPRESS as distinct propositions. Navigation also offers body, face and hair treatment categories. HERA is described through its combination of radiofrequency and vacuum therapy; other platforms have their own presentation and information routes. For the marketing analysis, the important feature is this identification structure: the manufacturer connects a business need with a technology family and leaves a specific conversation available. These are the brand's descriptions, used to explain its range to aesthetic centres and distributors.

The company section adds the industrial background to that range. Novasonix says it carries out 100% of production at its facilities in La Roca del Vallès, where it creates, develops and manufactures its devices. It also presents a product history beginning with Lipocontour 3D in 2011 and continuing through different platforms, applicators and lines. This information places the website within a manufacturer-professional relationship: equipment has a history, support arrangements and opportunities for additions that need explaining both before and after a commercial transaction takes place.

Seven languages for two purchasing rhythms

The seven languages documented in the case study are Spanish, English, French, Portuguese, Russian, Chinese and Italian. Adaptive attributes their management to one WordPress installation with WPML and describes technical foundations prepared for search visibility in each version. The company reports a presence in 23 countries, a different measure from the number of languages offered. Together, these details explain why translation forms part of the manufacturer's commercial infrastructure: equipment, treatment and professional-support information can be consulted in several languages without turning every market into a separate catalogue.

The next step on the corporate website remains a request for information. Public forms associated with catalogues and advice distinguish between professionals and private individuals, alongside contact details, location and business name. The question provides context from the outset. Interest in HERA, BIOSPHERE or professional cosmetics can arrive with information about the person making the request and their activity. Its commercial usefulness lies in preparing a response: the company receives something more specific than an undirected message with no product reference, while the visitor can identify the subject of the enquiry.

The newsletter offers another classification. Its form distinguishes between aesthetic centres, distributors, private individuals and other profiles, and allows visitors to indicate interest in several platforms. This is a different entry point from a catalogue enquiry: subscribers request news, events and forthcoming training. In enquiry forms, the page separates consent to handle the request from the offer to receive commercial information. The content, interest selection and published checkboxes identify those different purposes without requiring an assumption about a particular automation system, which the vendor case study does not name.

The professional shop retains manufacturer approval

The shop offers an immediate contrast with the corporate website. Visitors can see product references, descriptions and sizes, but are told to sign in to view prices. Registration and login links are also provided. The sales terms state that a user must be registered by Novasonix and have its prior authorisation. The ecommerce project therefore incorporates commercial selection before ordering: public exposure of the catalogue and permission to purchase take place at separate stages, with the brand's own documentation explaining the relationship between them.

The registration page describes three steps. First, the applicant completes and sends the form; the company then announces a review within 48 or 72 hours; finally, it emails access details for buying The Beauty Method cosmetics, spare parts, accessories and merchandising. This period refers to reviewing an application, rather than delivering goods. The mechanism is particularly useful for interpreting the website's role: the form acts as an entry to the professional channel, while the decision to grant access expressly remains with the company responsible for supplying the products.

The application asks whether the person is already a customer, followed by tax identification, first and last names, telephone, email, address, town, postcode, province and business name. There is also space for comments. This selection places registration within a business relationship: it collects fiscal identity and activity details as well as a means of replying. The form distinguishes acceptance of the privacy policy from receiving commercial information. The announced review comes before access details are emailed, explaining what the professional must provide and what response to expect from the brand.

Navigation also documents the connection between these surfaces. The corporate menu leads to the shop, which sends visitors back to Novasonix's registration page. The pages share a brand while resolving different tasks. A professional still comparing equipment can ask for assistance; someone with an authorised account can enter the purchasing process. This arrangement keeps an open catalogue for discovery and an authorised commercial space for prices and orders, with instructions explaining how to move between them rather than leaving the relationship between the two sites implicit.

The Beauty Method turns an equipment relationship into purchasable references

The shop's public catalogue explains what is sold through that channel. It includes conductive creams, boosters, drops, balms and body oils, alongside spare parts and accessories. A facial conductive cream is listed in a 450-millilitre format; Face Balm appears in a 100-millilitre size and a box of three units. Body oils show 250-millilitre formats. These quantities describe catalogue items rather than commercial results, and help explain how an equipment offer is accompanied by identifiable professional products that can become part of a centre's purchasing requirements over time.

Product groupings make the assortment's logic visible as well. Mix Boosters Box contains three Active Burning units and three Skin Firming units; Expert Drops Box combines three Red, two Yellow, two Green and two Blue units, each of 50 millilitres according to the homepage summary. The shop offers individual items and boxes with explicit contents. For a professional buyer, this organisation helps establish what each reference contains before signing in. The catalogue is built around names, combinations and sizes that organise selection, alongside the visual identity of the brand.

Novasonix's published history places The Beauty Method in 2023, alongside ONIX INFINITY, developments of BIOSPHERE and NOVAPRESS and a facial applicator pack. The cosmetics therefore have an earlier place in the catalogue now presented by the digital case study. This combination expands the questions the website must answer: which platform the manufacturer offers, which accessories exist and where related references can be purchased. The ecommerce site itself maintains spare-parts, accessories and merchandising categories alongside cosmetics. Its structure consequently groups products with different functions within the same ongoing relationship with a professional customer.

The shop's description of The Beauty Method links its formulas to use with aesthetic equipment. This positioning connects two parts of the business with different purchasing cycles. Choosing a platform may require technical information, training and a conversation with an expert; cosmetics and accessories are presented as items in a commercial catalogue. The website maintains their relationship through product families and routes towards advice, offering an open presentation of items and authorised access to the commercial conditions associated with placing an order through the company's own online shop.

Orders have their own service rules

The sales terms define the ecommerce territory as mainland Spain and the Balearic Islands. The manufacturer's reported international presence and the website's seven languages therefore have a different scope from these purchasing conditions. The document excludes deliveries to Ceuta, Melilla and the Canary Islands. That detail prevents the shop from being read as a general delivery promise covering all 23 countries mentioned by the company. Information about geographic scope accompanies buyer authorisation and establishes where the commercial ordering process described in the terms can be used.

The document says the prices shown to customers exclude VAT, with taxes and charges calculated at the relevant stage. The basket displays items, quantity, price and total; billing information and the delivery address are then checked and payment selected before the order is placed. Novasonix identifies card payment through Redsys. This sequence turns an authorised professional relationship into an operation with billing and fulfilment details, keeping the information necessary to purchase within the brand's own channel and explaining which steps precede the confirmation of an order.

The terms also describe the subsequent communication: once an order has been processed, an email goes to the management department and another to the user, confirming the order, its status and estimated dispatch date. Both parties are therefore brought into the purchase's follow-up. Basket contents, billing details and destination turn catalogue selection into a specific supply request. This completes the channel's role: the shop goes beyond displaying products to an authorised visitor by documenting how it communicates an incoming order to the buyer and to the team responsible for handling it.

Logistics conditions are specified too. The tariff lists five euros excluding VAT for purchases below 50 euros in mainland Spain and the Balearic Islands. Subject to stock availability, dispatch is announced within 48 to 72 working hours, with indicative delivery periods of two to three working days on the mainland and three to five in the Balearics. These stages differ from the initial account review. Keeping that distinction makes the digital journey clearer: gaining access, preparing an order and receiving it are separate moments with their own communications and expectations.

Content, training and confidence around the transaction

The corporate website places an academy and a magazine alongside its catalogue. Adaptive's account highlights NSX Academy, need-based content and centre testimonials as elements of its professional presentation. The homepage includes practical workshops and articles framed around questions about technologies or treatments. Such content offers routes into the manufacturer beyond searching for a device name. Its role on the page is to support exploration of the offer and make training and updates visible, consistent with the ongoing professional support that Novasonix says it provides to its customers.

The company lists continuing training, marketing support, technical assistance and an R&D department among its services. For a range aimed at aesthetic centres, these elements explain what accompanies a product and who supports it. The corporate page also communicates ISO 9001:2015 and ISO 13485:2016 management-system certifications and records design and development awards from different years. These are credentials and services presented by the manufacturer as part of its commercial proposition; their presence lets a prospective buyer find company context while exploring the brand's own digital material.

Testimonials add a further layer to the presentation. The homepage identifies professionals and centres, including Carmen Navarro, Silvia Oliete and Natalia de la Vega, and publishes their assessments of the platforms. Within the digital journey, they serve as usage references attributed by the company itself. Their position beside equipment, treatments and contact links connects product explanations with recognisable voices for the professional audience. Examining them helps explain how the proposition builds confidence, while keeping each opinion attached to the professional whose assessment appears on the company's website.

Connecting discovery with professional access

The September case study describes a commercial structure through concrete elements: a translated website, equipment and treatment pages, catalogue requests, forms classifying the interested visitor, a shop with restricted prices and prior account review. Adaptive takes responsibility for WordPress and WooCommerce design and development and multilingual management through WPML. The manufacturer's current pages show how those components are presented publicly. The vendor's publication supplies the account of the project; the brand's own documentation supplies the rules and information that a professional encounters when considering whether to enter its commercial channel.

Novasonix's reported 2,159 customers place that organisation within an existing customer base, alongside the company's 61 employees and 23 countries. The website serves people who need to understand the manufacturer and those looking to maintain a commercial relationship. Separating equipment enquiries from purchases of professional products gives that difference an operational form: the first route retains advice; the second provides a catalogue, authorisation, an account and an order. The brand uses content and ecommerce to support both relationships through channels that it controls and explains in its public documentation.

Who's who and how to read the figures

Novasonix is the brand of Novasonix Technology, S.L.U., a manufacturer with its registered address and commercial registration in Barcelona. Adaptive is the provider publishing the case study and attributing the website and shop work to its team. WordPress manages the corporate site, WPML its language versions and WooCommerce the described ecommerce operation. The Beauty Method identifies the professional cosmetics line. Seven languages measures available versions; 61 employees, 2,159 customers and 23 countries are corporate figures reported on the company page. Millilitre sizes describe products, while account-review and shipping periods refer to different stages of the commercial relationship.