Binter combines flight frequency, points and benefit choices to strengthen BinterMás

Binter has renewed its loyalty programme with a higher category, Cumbre, and a progression system requiring a combination of level points and flights. The update, announced on September 16, 2026, also introduces more ways to use accumulated points and digital management brought together in the passenger's profile. The commercial relationship follows a recognizable sequence: register, travel, accumulate, advance and choose how to use the benefits received through the programme.

The highest category requires 20,000 level points and 100 flights within a period of 12 consecutive months. The programme keeps Verde as its free entry category, places Plata at 2,500 points and 15 flights, and Oro at 8,000 points and 40 flights. Both requirements must be met together. The revised structure makes frequency of service use an explicit condition for reaching the categories offering a wider range of benefits to members.

The change is accompanied by a digital journey explained on the airline's own blog. Customers can check their balance, find associated companies and manage redemptions from a panel in their profile, with access also available through the app. That account connects the history of the relationship with the airline to the passenger's next decision. The public content leads to member login and free registration for people who have not yet joined the programme.

Two requirements for progressing over 12 months

Binter's explanation published on October 8 develops the renewal announced in September. Its central rule requires members to accumulate the relevant level points and make a minimum number of flights operated by the airline within 12 consecutive months. The period is expressed in those terms rather than limited to a calendar year. Each step consequently has an air-travel requirement and another expressed in points within the same progression window.

The structure distinguishes activity that qualifies a member for a category from the benefits the holder can then use. Passengers encounter concrete numbers indicating the next step: 15 flights for Plata, 40 for Oro and 100 for Cumbre, alongside the corresponding points requirements. The airline explains advancement through those conditions, while setting out the services and rewards separately in its description of each level and the benefits it provides.

That combination creates a precise way to segment the commercial relationship. Frequency has a visible role alongside the balance of level points. Someone returning to book has a reference for the next category; for Binter, each category brings together customers who have met published conditions. The design allows different propositions for a member who has just registered and another who makes intensive use of the airline's flight network over the qualifying period.

The data behind the story

Level points required alongside the minimum flight count

The plotted points must be combined with the flights shown in each label within 12 consecutive months. Both requirements must be met to advance.

level points

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Level points required alongside the minimum flight count (level points)

Category	Required level points
Plata · 15 flights	2,500 level points
Oro · 40 flights	8,000 level points
Cumbre · 100 flights	20,000 level points

Verde starts the relationship before members reach a higher category

Verde is the entry point. Registration is free and allows customers to begin accumulating points when flying with Binter and using the services of the more than 30 associated businesses mentioned by the airline. The account therefore has an initial use before a passenger meets the conditions for Plata. The programme can accompany someone beginning a relationship with the company as well as a passenger who already travels with it frequently.

The benefits described for Verde include priority on waiting lists and advance information about offers and promotions. That second benefit establishes a commercial connection between reservations: members can hear about opportunities before making their next purchase. The programme's content links that proposition with registration and profile access, giving updates and promotional information a place within an identified customer relationship rather than confining the programme's role to the moment of flying.

Registration and the benefit explanation appear together in the airline's article. Binter invites readers to register free after describing how to earn points and what each category offers. The editorial journey first answers questions about the programme and then provides the account entry point. For existing members, the profile link has another purpose: checking the position of their relationship with the programme and managing the options available at their current level.

Plata and Oro add benefits connected with the journey

Plata requires 2,500 level points and 15 flights. From that category, the airline's description introduces telephone check-in, additional checked baggage and priority baggage delivery. These services apply around the journey, from preparing to leave to collecting a suitcase after arrival. Binter presents category advancement as access to concrete conveniences that can be useful again on the same customer's next trip, linking recognition to further occasions on which the service is used.

Oro raises the requirement to 8,000 level points and 40 flights. It retains Plata's benefits and adds personalized telephone assistance, priority check-in and boarding. The programme thus organizes benefits cumulatively: the higher category keeps what has already been received and adds further options. Dedicated assistance and airport priorities form part of the proposition accompanying customers who have demonstrated a more intensive relationship with the airline through the published combination of activity requirements.

Oro's description also includes a card of that category to give to a partner. The benefit brings another person into the member's loyalty experience. Recognition can extend beyond services used solely by the individual holder to a personal relationship. Binter returns to this idea in Cumbre, advertising an additional Oro card for a person of the member's choice among the benefits that can be selected as part of the higher category's personalization.

Cumbre brings together higher-level services and a personal selection

Cumbre targets the most frequent passengers. Alongside its requirement of 20,000 level points and 100 flights, it inherits Oro's benefits and adds its own services. Binter's explanation lists VIP lounge access and Fast Track on the Madrid route, free seat selection, points that do not expire, points transfers between beneficiaries and free additional baggage. The category brings together airport services and possibilities for using the balance accumulated through the programme.

Choice is the distinguishing element. Binter says a Cumbre member can select the three benefits best suited to their way of travelling from the seven it lists. Passengers share a common category with other members while deciding how to use part of the recognition it offers. Personalization takes the form of a published menu of benefits, giving the holder a concrete decision within the highest category and the options associated with it.

Three choices from seven benefits

One option adds 50% more points on flights on the Madrid route. Another provides double points on all flights during one month. Both increase accumulation, but their scope differs: one is connected with a route and the other with a monthly period. The menu allows the usefulness of the incentive to depend on the journeys the holder expects to make and the period in which those flights will take place.

The programme also offers tickets charged to points at a 50% discount. In that case, the benefit affects the points needed for redemption rather than adding points when the member flies. The menu's two references to 50% concern different operations. One increases accumulation on the Madrid route; the other reduces the points charge for a ticket under the option described by the airline as part of the Cumbre benefit selection.

Another choice makes tickets charged to points available without seat restrictions. The offer also includes fare upgrades on domestic and international flights operated by Binter. These options sit close to the reservation decision and how the resulting journey is used. Members can direct their selection toward accumulation, redemption or ticket benefits, choosing between the alternatives the airline publicly presents rather than receiving an identical selection of discretionary extras within the category.