Acquisition News
Metricool compares 628,969 Meta and TikTok campaigns in its Social Ads 2026 study
The research covers campaigns from 44,355 advertisers and compares six months of 2025 and 2026. Some 91% of advertisers in the panel use only Meta.
Metricool
News mentioning Metricool, with the latest coverage from El Acelerador.
Data and automation News
Metricool compares 6.2 million short videos from Instagram, TikTok and YouTube
The Aug. 26 report covers 375,462 accounts. Its differences in platform views need to be read with metric definitions and sample limits.
Data and automation News
Metricool: only 12% of surveyed professionals have clear rules for AI use
The Aug. 19 report draws on more than 700 social media professionals. Three in four say they use AI in their day-to-day work.
Data and automation News
Metricool observes more views and lower average viewing duration in its YouTube 2026 study
The July 28 analysis covers 799,718 videos from 71,177 accounts. Its findings invite a review of format mix before attributing the change to lost interest.
Acquisition News
Metricool: carousels receive nine times more saves than single images in its panel
The Instagram 2026 study analyses 24.4 million posts. Its comparisons favour carousels for saves and Reels for reach, without measuring sales.