News
Brand Social Media Observatory reports 671 interactions per post, up from 394
Gestazión’s panel of 196 brands records more response per post and fewer publications. The comparison describes averages rather than a causal relationship.
Cases and research
News
Style comes before price: how brands in Spain buy creator-made video
HICARI's survey of 53 brands places creators' communication ahead of price. Its findings show what buyers commission, what it costs and how content moves from brand channels…
News
How INCAPTO turns 7.7 million coffees into B2B marketing
The brand publishes an activity barometer covering 1,568 offices and connects the download to a form about the company and its current coffee. The journey links product data,…