Acquisition Analysis
Free tools that help people make decisions
A useful free tool starts with a decision: what the user needs to know, what can be calculated and which limitations belong beside the result.
Marian Vasile
Acquisition Analysis
Sales messages based on customer intent
A practical method for turning buying situations into consistent messages, from the first promise to the action that shows commercial intent.
Conversion Analysis
A sales page that explains the product
A useful sales page shows the task the product solves, explains how it works and supports an informed next step through authentic evidence and visible conditions.
Conversion Analysis
Recover interrupted registrations and purchases
Useful recovery recognizes current state, allows resumption without repeated work and stops contacting people once the task finishes or they choose not to continue.
Conversion Analysis
From guided onboarding to self-service
Turn initial help into instructions and steps other people can follow, preserving assistance where it adds value and measuring the first useful outcome.
Conversion Analysis
Progressive forms that let customers continue and resume
Ask for each detail when it serves the task, preserve progress and let people review their submission. Simplify forms without hiding requirements needed for eligibility or…
Conversion Analysis
How to improve the mobile journey to purchase
A mobile journey needs readable information, responsive actions and recoverable errors. Review the complete process from understanding the offer to recognizing a confirmed…
Experimentation Analysis
Separate attribution from incremental impact
Assigning credit to a channel and establishing how many outcomes it added are different questions. Understand overlaps, time comparisons and the limits of causal claims.
Conversion Analysis
Calculate the cost of acquiring an active customer
The cost of attracting a contact does not describe the effort needed to acquire a customer who uses the offer. Cohort accounting can include acquisition, activation and initial…
Data and automation Analysis
Connect campaigns, product and revenue
Connect acquisition sources with product use and commercial outcomes through consistent records, minimal data and explicit observation limits.
Data and automation Analysis
How to define a conversion around a real action
A conversion needs a verifiable condition, a counting unit and a connection to the commercial record. This method separates intent, completion and later outcomes.
Conversion Analysis
Improve activation before expanding acquisition
A practical method for defining the first useful outcome, finding where the journey breaks down and choosing the obstacle to address before acquiring more customers.