Conversion News
Gestyde connects Saguar's CRM to four property portals
The case describes a CRM connected to Idealista, Fotocasa, Habitaclia and Pisos.com, with viewing histories and commercial alerts. It publishes no completed-deal data.
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Data and automation News
Connectif enables custom integrations and event types in its public API
The July 8 release adds public endpoints for custom integrations and event types. It also enables the automation calendar and workflow statistics summaries.
Retention News
Easypromos adds geolocation and store prize inventory to Locations
The July 8 release lets organisers require presence at a store, allocate prizes by location and review participation at each establishment.
Acquisition News
Epsilon records more than 900,000 followers across 253 marketing directors on LinkedIn
The first-half 2026 panel records 60% annual follower growth. The figure combines profiles and does not represent unique people or attributable sales.
Acquisition News
Metricool offers a free four-module Summer School by email
The summer 2026 edition was scheduled from July 6, with two weekly modules and optional question sessions. Registration is closed.
Data and automation News
Adsmurai presents its MCP connection for AI assistants to operate campaigns
A Madrid demonstration connected Codex to Meta ad creation. Adsmurai reports 287 production tools and access governed by AMP permissions.
Data and automation News
Metricool expands LinkedIn analytics to all posts on personal profiles
The June update, published July 2, includes content posted outside Metricool. Connecting LinkedIn requires a Starter plan or above.
Data and automation News
Gestyde connects GestCredit's web forms to mortgage management
The application imports WordPress enquiries and organizes follow-up, communications and campaign data. The case does not quantify conversions or completed transactions.
Data and automation News
Centribal presents NOVA to handle enquiries and qualify sales contacts
The proposal combines conversational and generative AI for small businesses. Centribal describes data collection and sales handoff without publishing named-customer results.
Acquisition News
IAB and Epsilon: collaborations account for 32% of the panel’s social interactions
Creators, ambassadors and sponsorships represent 15.4% of activity and 32% of interactions in the 1,163-brand study presented June 30.
Data and automation News
Omega CRM introduces astra and a two-week AI maturity assessment
The June 24 announcement describes five maturity levels and an AI readiness assessment. Its aggregated improvement claims identify no customers or method.
Conversion News
GreenIce compares Kimera with native search: reported rates of 1.85% and 1.43%
Viva! reports a GreenIce search comparison. Conversion rates differ by 0.42 percentage points, but denominators, the period and user assignment are missing.