An information request and a motorcycle sale can be separated by several decisions. The customer compares models, considers a payment, supplies information and completes a financing process. If advertising receives only the first signal, a form submission, it works with a partial picture of what follows. Motomic has brought the commercial outcome into that circuit: completed financing returns to Google Ads as offline conversions, directing acquisition towards people who ultimately buy rather than treating the initial enquiry as the final result.
That is the central change in the case CrackPPC published on August 18, 2026, about the Spanish online seller of new motorcycles from multiple brands. The agency describes reorganised Google Ads campaigns, the import of outcomes occurring after contact and a Meta structure distinguishing discovery from remarketing. The project's interest lies in how it connects advertising with a sale requiring more steps than clicking an advertisement or submitting a form, using information generated later in the commercial journey.
For January to April 2026 compared with the same months of 2025, CrackPPC reports sales growth of 51%, a 24% increase in leads, a 22% improvement in closing rate and a 21% reduction in CAC. Sales grow faster than contacts. That difference puts qualification at the centre of the story: the expansion the agency presents involves generating more requests and improving how the commercial opportunity represented by those requests turns into a completed transaction, with acquisition cost included in the picture.
Four indicators follow the journey towards a customer
The results table brings together four relative changes with the same time reference, January to April in each year. The 24% increase concerns leads, while 51% is presented as sales. A 22% improvement in closing rate connects contact with the commercial outcome; the 21% decline in customer acquisition cost adds an economic dimension. Each indicator describes a different part of the journey, from receiving a request to the cost of adding a purchase to the business through that acquisition process.
Motomic: results for January to April 2026
Relative changes reported by CrackPPC against the same period of 2025. The metrics concern different stages of the commercial process.
Tap or hover for details. All values are also available in the data table.
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January to April 2026 against January to April 2025. The 22% is a relative improvement in closing rate, not a final rate or percentage points. CAC measures customer acquisition.
Explore the data table
| Category | Relative change |
|---|---|
| Sales | 51% |
| Leads | 24% |
| Closing rate | 22% |
| CAC | -21% |
The gap between sales and contact growth is 27 percentage points, calculated from the published figures. It shows why the case cannot be explained solely by increasing volume at the top of the funnel. The agency includes improving traffic quality and closing rate among its objectives. Reading the results together follows that direction without reducing the campaign's performance to the cost of getting someone to complete a form. The form and the commercial result retain different roles within the buying process.
The 22% closing-rate figure is communicated as a relative improvement. It is not a final closing rate of 22% or an increase of 22 percentage points. CAC identifies the cost of acquiring a customer, whereas cost per lead concerns a contact. The distinction is particularly relevant to this business: a commercial and financing process separates a motorcycle information request from a completed operation. The advertising system can receive a signal reflecting progress through that process alongside the initial interest expressed by a potential buyer.
The collaboration started in June 2025. The reported results period, the first four months of 2026, follows that start and is compared with the same stretch of 2025. August's publication describes the decisions accompanying the work: separating search intentions, returning completed-operation data and adapting messages to the person's stage in the decision. The dates distinguish the beginning of the collaboration from the window used for the communicated results, rather than presenting every change as an August development or a single campaign launch.
Searching for a motorcycle contains different intentions
At the project's start, Motomic used a search campaign based mainly on broad-match keywords, with different kinds of enquiry grouped within the same structure, according to CrackPPC. The account was already generating contacts at an acquisition cost the agency considered profitable. The review sought greater control over investment and search intention, together with room to scale acquisition. This starting point frames the work as reorganising an operating account with existing activity, rather than introducing advertising to a business that had never used it.
The new approach separated branded searches from generic and transactional queries. A person typing Motomic already identifies a provider; someone searching to buy or finance a motorcycle can be elsewhere in the decision. The agency created independent campaigns to give those enquiries their own budgets, messages and bidding strategies. A difference in intention consequently becomes an operational decision about how advertising is distributed and what experience the visitor receives when moving from the search result into the company's offer.
The case explicitly mentions searches equivalent to buying motorcycles and motorcycle financing. Both matter to the business but emphasise different requirements. The first can begin with selecting a product; the second foregrounds how to acquire it. For a multi-brand retailer, the relationship between query, advertisement and landing page therefore has a specific commercial role. The message can answer the question the visitor brings and direct that visitor towards a useful part of the offer, within a range containing different vehicles and purchase considerations.
CrackPPC attributes more specific advertisements, improved relevance and quality score and greater Google-auction visibility without a higher cost per click to the reorganisation. Its account explains the intervention's logic: separating enquiries makes it easier to decide what to communicate and which page should receive each journey. Account control appears before the review of aggregate results, as part of the work directing acquisition more precisely. Budget allocation, advertising language and the destination of a click become related choices within that structure.
The catalogue shows why intention matters
Motomic's shop , reviewed on October 18, combines brands, motorcycle types, engine capacities and different commercial presentations. Its best-selling section includes scooters and other models, displaying a monthly payment alongside the motorcycle price. Summary cards distinguish category, capacity and power. The proposition of a financed new motorcycle is consequently presented through two connected decisions: which vehicle interests the visitor and how its purchase is approached. Both appear within the offer a potential customer encounters after arriving at the site.
That storefront includes models such as the Yamaha NMAX 125, Honda CB 125 R and Kawasaki NINJA 125. The catalogue places them in different categories, including scooter, naked and sport. For acquisition, this variety helps explain specific searches and pages adapted to the visitor's interest. A generic purchase enquiry can open an exploration of models; a financing-focused search can begin from a more advanced product choice or a different requirement. The campaign structure can give those routes distinct messages instead of assuming every query expresses the same need.
The commercial proposition also seeks to simplify what follows selection. Motomic advertises handling paperwork and vehicle registration, official manufacturer warranties and final prices including registration and delivery costs. Its website presents delivery within ten days of signing as part of the offer. These are the company's current storefront messages: they explain the arguments accompanying the catalogue and the acquisition of enquiries, alongside the motorcycles themselves. They belong to the experience reviewed in October rather than a reconstruction of every offer shown during the results period.
The combination helps explain the landing-page work the agency describes. An advertisement creates an expectation about a product, financing or convenience; the shop supplies context for continuing. In this purchase journey, a request can express interest both in a motorcycle and in the practical arrangements for acquiring it. Acquisition connects those dimensions when it adapts the message to intention instead of approaching every query as undifferentiated demand. The destination of the advertisement contributes to the commercial conversation that follows the initial expression of interest.
The conversion returns from the commercial process
The most significant intervention comes after the form. CrackPPC says Google Ads initially optimised for generated leads. The team began importing data for users who completed financing for their motorcycle. Campaigns could then work with information about people who had reached an actual operation, bringing a later part of the journey into the advertising system. The source describes that outcome as information about users who ultimately acquired a motorcycle, distinguishing it from the contact that initially entered the funnel.
Offline describes this conversion's position relative to the advertisement's initial measurement. Data returns from a later commercial stage, even though the relationship with the buyer may have begun and continued through digital channels. What matters is the outcome the platform receives: an initial contact and completed financing represent different states. The change described in the case is to return the second state so it participates in campaign optimisation, connecting information from the commercial process with the system responsible for acquiring potential customers.
The distinction affects traffic selection. A campaign focused only on forms receives a signal whenever somebody leaves details. The model CrackPPC describes adds information about who ultimately buys. That feedback connects acquisition with commercial work. Advertising and closing become related through data about the requests generated and their later outcome. The initial form keeps its role as an entry point, while the returned financing outcome allows the platform to work with a signal closer to the operation that matters to the business.
The agency presents the exchange as a way of orienting acquisition towards users with a greater probability of buying. It also says the integration enabled conversion-value-based bidding strategies. The commercial ambition broadens: alongside the number of operations, their potential value enters the advertising decision. That development matters to a shop containing different products and a buying process in which the initial contact does not yet fully describe the operation that will eventually take place. The data connection gives campaign management a later outcome to work with.
Price, payment and delivery appear together in the storefront
The way prices are displayed reveals the catalogue's two entry points. In October's review, the Yamaha NMAX 125 Tech Max appears at EUR 4,099 with a monthly payment of EUR 76. The Kawasaki NINJA 125 is shown at EUR 5,520 and EUR 103 a month; the Macbor Rockster 410R at EUR 5,499 and EUR 102 a month. These are the prices and payments published on those cards, rather than a calculation of the total financed cost. Displaying them together shows how the company introduces financing while visitors are still exploring the product.
The models also carry information that organises comparison beyond the brand. Cards include engine capacity, power and licence labels such as A1 / B or A2, alongside categories including scooter, sport and custom. Visitors can therefore encounter vehicles with substantially different characteristics before requesting information. That breadth explains CrackPPC's emphasis on adapting messages and destinations: the requirement expressed by somebody searching for a 125cc scooter may differ from that of a visitor already comparing a particular motorcycle and its financing options. The product information gives those searches a concrete setting.
Delivery is presented in different ways too. Alongside the general promise of taking a motorcycle to the buyer's home, some models, including the NMAX Tech Max and Kawasaki Z 125, carry a dealership-collection label. Promotions identify model-specific discounts and, for the KTM Duke 125, an insurance-included message. These are elements of the current storefront that add specific arguments to the price. They help explain the variety of the offer reached by the advertisements without turning October's promotions into the conditions of the campaigns during the first four months of the year.
Meta separates discovery from returning to the offer
On Meta, acquisition initially relied mainly on prospecting with broad audiences and little segmentation, according to the case. The agency describes a base of results it considered solid, together with an opportunity to work specifically with people who had already shown interest. The revised structure organised campaigns according to awareness and intention within the funnel, assigning a role to discovery and another to subsequent contact. The adjustment changes how the business approaches people at different stages of considering its offer.
Remarketing addressed users who had visited the website or previously interacted with the brand. The structure also included new audiences based on interests and similar profiles. Messages and creative assets were adapted to the decision stage: prospecting sought discovery and interest, while remarketing reinforced the value proposition among people with a previous relationship with Motomic. The catalogue and commercial arguments could consequently reappear within a context of greater familiarity with the provider, rather than every advertising interaction beginning with the same presentation to the same broad audience.
The connection with Google becomes clearer through each intervention's function. Search captures intention expressed in a query; Meta organises discovery and return among people encountering the offer; and later financing information helps identify which requests reach a purchase. The case presents those components within one paid-media and funnel-improvement strategy. Their shared subject is the distance between gaining attention, acquiring a contact and completing an operation. Each component addresses a different point in that commercial journey while contributing to the account of acquisition as a whole.
Sergio Sauca , identified as Motomic's CEO in the testimonial CrackPPC publishes, highlights the agency's analytical ability, attention to detail and continuing proposals for adjustments. His comment places the relationship within sustained review of accounts and results. The case's contribution is the ability to see the decisions that review describes: separated intentions, commercial signals returning to the platform and audiences receiving different messages across the decision. The testimony is part of the agency's published account of its collaboration with the company and the work undertaken.
Who's who and how to read the figures
Motomic is the online seller of new motorcycles from multiple brands featured in the case. Its legal notice identifies Motomic SL, tax number B72611015, with an address in Las Rozas de Madrid. Sergio Sauca appears as CEO in the agency's testimonial. The offer and catalogue references described here come from the website reviewed on October 18; the results table concerns the first four months of 2026 against the same months of 2025. These references belong to different stages of the article's documentation.
CrackPPC is the agency describing the collaboration started in June 2025 and publishing the case in August 2026. Google Ads and Meta are the advertising platforms mentioned. Prospecting identifies acquisition among new audiences; remarketing concerns people who have already visited the website or interacted with the brand. Offline conversions are later outcomes, such as completed financing, which the project returns to the advertising platform to guide optimisation. These terms describe functions within the documented commercial process rather than separate measurements of overall market growth.
Lead means the initial contact; closing rate connects contacts with their commercial conversion; CAC is customer acquisition cost. The 51%, 24%, 22% and 21% reduction are relative changes CrackPPC communicates in its comparative table, rather than absolute rates or percentage-point changes. The 27-point gap between sales and lead growth is an editorial calculation from the published percentages. Each figure therefore retains its role within the acquisition and selling journey, with the four-month comparison providing a common period for reading the reported changes together.
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Marian Vasile
Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.