Acquisition News
IAB and Elogia: 45% of AI users have used it for purchase assistance
The study presented Oct. 6 puts that use at 23% of Spanish internet users. Among those who have tried it, 65% reject delegating a purchase to an agent.
IAB Spain
News mentioning IAB Spain, with the latest coverage from El Acelerador.
Acquisition News
IAB Spain and PwC forecast €6.597 billion to €6.801 billion in digital advertising for 2026
The study’s second wave combines first-half data with a full-year growth forecast of 6.2% to 9.5%. The figures do not measure individual advertiser returns.
Cases and research News
Brand Social Media Observatory reports 671 interactions per post, up from 394
Gestazión’s panel of 196 brands records more response per post and fewer publications. The comparison describes averages rather than a causal relationship.
Acquisition News
IAB and Epsilon: collaborations account for 32% of the panel’s social interactions
Creators, ambassadors and sponsorships represent 15.4% of activity and 32% of interactions in the 1,163-brand study presented June 30.