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---
description: Moeve Gow’s autumn promotion, five-cent supplement, identification, timing, welcome and referral mechanics, examined through acquisition and retention.
title: Moeve Gow: double autumn balance and loyalty in 2026
image: https://elacelerador.es/images/social/v1/moeve-doubles-autumn-gow-balance-turns-refuelling-into-reason-return-1cfb2015e61577608e8c552cdf2db3e5.jpg
---

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# Moeve doubles autumn Gow balance and turns refuelling into a reason to return

Five additional cents per litre, identification at checkout or in the app, and balance for later purchases explain Moeve’s 15 September to 30 November promotion.

By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 at 06:09 CEST 12 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

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![A Cepsa service station illuminated at night](https://elacelerador.es/images/variants/v1/moeve-doubles-autumn-gow-balance-turns-refuelling-into-reason-return-cepsa-service-w1280.webp) 

 Cepsa service station, April 5, 2022\. Archive photograph; signs and prices belong to this historical image. Natalia Corcobado Pinilla, CC BY-SA 4.0\. Framing, size and format adapted under the same license. Photo: [Natalia Corcobado Pinilla · CC BY-SA 4.0](https://commons.wikimedia.org/wiki/File:Gasolinera%5FCEPSA.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

**In this report** 

1. [Five additional cents on a familiar base](#article-section-five-additional-cents-on-a-familiar-base)
2. [Identification connects the pump with the account](#article-section-identification-connects-the-pump-with-the-account)
3. [One balance, several sets of conditions](#article-section-one-balance-several-sets-of-conditions)
4. [From joining to the second purchase](#article-section-from-joining-to-the-second-purchase)
5. [Reward duration is part of the loyalty design](#article-section-reward-duration-is-part-of-the-loyalty-design)
6. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures)

1 figures 
* [Balance per litre: the usual base and autumn combination](#article-figure-1)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fretention%2Fmoeve-gow-double-autumn-balance-loyalty-2026%2F) 

Chart values, table cells, source references and the report revision date.

[Moeve](https://elacelerador.es/en/company/moeve/)  has placed its autumn campaign at a very specific point in the customer journey: the reward available after refuelling. From 15 September to 30 November 2026, its Gow programme adds five euro cents of balance per litre to the applicable benefit. Combined with the usual five-cent base, that produces ten cents. The incentive enters an identified account and can be used on later purchases. For a programme with more than four million users, according to the announcement reported by Ejecutivos, the offer strengthens both the appeal of joining and the reason to come back. 

The news was published on 11 September, before the promotion began. Pierre-Yves Sachet, executive vice-president of Mobility, presented the initiative as assistance with mobility costs amid high fuel prices. Its commercial design combines that immediate savings promise with a deferred reward. The price paid for refuelling and the balance received by a member belong to different moments: first comes an identified purchase; afterwards, an amount becomes available for future transactions within Moeve's network. That separation explains the campaign's significance as a loyalty mechanism linking a current purchase with a subsequent visit. 

## Five additional cents on a familiar base 

The terms for “Estamos Contigo – Otoño 2026” specify the increase: €0.05 of Gow balance per litre in addition to whichever promotion applies, whether the service-station programme or the Plan Multienergy alliance. Eligible products include petrol, diesel, AutoGas or LPG, and AdBlue at participating stations carrying Moeve or Cepsa branding. The member must identify themselves when paying. Eligibility therefore depends on three elements happening together: an included product, a participating outlet and recognition of the account in the transaction. The terms define the seasonal contribution against that existing commercial structure. 

The general rate published in the frequently asked questions awards five cents per litre for both Star and Óptima. Against that reference, the extra five cents bring the balance to ten during the promotional period. A 50-litre refill calculated on that combination generates €5, compared with €2.50 at the five-cent base. These are balance amounts for subsequent use. The example shows the size of the increase while keeping it distinct from an immediate €5 reduction on the receipt for that same purchase. The reward becomes part of the customer's account. 

The data behind the story 

### Balance per litre: the usual base and autumn combination

Two published scenarios for identified, eligible refuelling: the ordinary five cents for Star or Óptima and ten after adding the autumn five-cent supplement.

 Balance earned 

euro cents per litre

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Moeve · FAQ; Moeve · Autumn 2026 terms, pages 1–2

Supplement valid from 15 September to 30 November 2026 at participating stations, subject to identification, product, payment and earning limits. Balance for later use. The conditional 40-cent maximum is outside this comparison.

Explore the data table 

Scroll left or right to see all columns 

__Balance per litre: the usual base and autumn combination (euro cents per litre)__
| Category                    | Balance earned          |
| --------------------------- | ----------------------- |
| Star or Óptima base         | 5 euro cents per litre  |
| Base plus autumn supplement | 10 euro cents per litre |

The commercial announcement also presents a maximum of 40 cents per litre when associated benefits are combined. That is the basis for its example of up to €20 on a 50-litre refill. The maximum concerns configurations that meet the relevant benefit conditions, while the autumn terms define this promotion's specific contribution as five additional cents. The offer consequently has two levels: an easily recognisable temporary improvement for an ordinary member, and a higher ceiling that depends on their relationship with other programmes or payment methods. Each level describes a different eligibility situation. 

## Identification connects the pump with the account 

To earn balance, Moeve accepts identification through the app, a QR code received by email or mobile, or details such as a Spanish identity or foreign-resident number, email address or telephone number given at the checkout. Those alternatives leave participation open to customers who arrive without the app ready. At the same time, the purchase becomes associated with the account that should receive the reward. The decisive moment for this campaign is payment, when its terms require the participant to be recognised. Identification makes a physical transaction part of a continuing membership relationship. 

The promotion page sets out three steps: register, refuel while accumulating balance, then check it in the app for use on later visits. Customers can join through the website, the app or a station, and membership is free. The commercial page therefore connects the ten-cent advertising message with a concrete acquisition action, while the pump and checkout complete activation through a purchase. Registration opens the account; qualifying consumption activates the reward. The published journey gives each channel a distinct role rather than requiring the entire relationship to take place on a phone. 

The additional balance can take up to 72 hours to arrive after refuelling, according to the terms. The app and the website's reserved area provide balance and transaction-history information. That history makes the reward visible after the customer has left the station: a completed purchase can be connected with an amount available for another occasion. The published processing window also separates the transaction from its entry in the account. Both events form part of the experience proposed by the programme, with the digital record continuing the interaction after the physical sale. 

For redemption, the FAQ identifies the app or QR code as the recognition methods. Members can use their entire balance in one transaction on eligible products and services. Rewards earned through partners are spent with Moeve rather than circulating freely among all participating merchants. Value awarded for an external purchase consequently returns to the business operating the programme. In commercial terms, that restricted destination gives the balance a return-to-network function. The account brings together earnings from different places while retaining a defined destination for spending the reward. 

The autumn promotion explicitly addresses mixed payments. When Gow balance pays for part of a refill, the additional reward applies only to the portion paid using another method. This separates consumption of an earlier reward from new expenditure that can generate an incentive. For the customer, earning and spending can take place during the same visit; within the promotion's mechanics, the two portions of the payment receive different treatment. The account connects successive transactions while preserving specific conditions for each movement and for the value that qualifies for a new reward. 

Purchase frequency is also bounded by the general FAQ: up to 90 litres per transaction, 270 litres per day and three daily transactions qualify for fuel balance. Those figures place the benefit within a defined use of the programme and help explain the advertising examples. The illustrative 50-litre refill fits within the per-transaction limit. Daily limits concern all recognised purchases that day, whereas the maximum balance advertised for a particular combination of benefits concerns the reward rate. They operate at different stages of the calculation and describe different aspects of participation. 

## One balance, several sets of conditions 

The terms establish a general rule that the autumn addition cannot be combined with other promotional benefits unless expressly authorised. They then specify exceptions. Members of certain collectives can receive the autumn contribution, the station base and their collective's additional benefit. A customer paying with Mastercard Moeve Gow and identifying as a member can add the balance provided under that card's conditions to the applicable promotion. This structure of explicit rules explains the combinations available. It does not turn all the offers displayed across the website into a single cumulative entitlement. 

The announced professional offer follows a separate track. Ejecutivos reports a direct ten-cent-per-litre discount through Moeve Pro Direct for businesses, self-employed workers and professional drivers during the same period. The Gow autumn terms exclude payments made with professional cards, including StarRessa, Moeve Pro and accepted third-party professional cards. An individual member accumulates later-use balance under the club's terms; a professional customer accesses a direct-discount proposition. The offers share a calendar but concern different commercial relationships and reward treatment. Their similar headline amounts therefore refer to different mechanisms at the point of purchase. 

The wider programme also awards balance for activities beyond refuelling. Its conditions page publishes five cents per euro in shops and franchised washes, and two cents per kilowatt-hour of electric charging. These units describe different forms of consumption: money spent, energy charged and litres refuelled. The extraordinary autumn addition focuses on the products listed in its own terms; other activities receive whichever benefits apply to them. For loyalty, the shared account makes it possible to present several occasions for use without making fuel the only reason for a customer to interact with the network. 

The shop is not an unrestricted earning category. The FAQ excludes specific regulated products or services, including tobacco, newspapers, lottery products, butane cylinders, top-ups and digital content. Those boundaries affect how much balance a basket can generate. Alongside washes and charging, the shop broadens the range of potential visits, but the amount entered in the account depends on eligible items. Transaction history and the conditions attached to each benefit provide the references for reading a purchase with several components. The published category rules give substance to the otherwise broad promise of earning while shopping. 

## From joining to the second purchase 

The welcome offer provides a separate incentive structure. The FAQ describes up to €5 divided between the first and second purchases after joining, each reaching €30: €3 after the first and €2 after the second. The reward is split across two purchasing milestones. Welcome balance is earned through activity rather than simply by opening an account. Compared with a single registration gift, that arrangement incorporates a second commercial occasion into the beginning of the relationship, with a published threshold for each purchase. The acquisition message leads directly into the timing and repetition of consumption. 

Customer recommendations use another mechanism. Under “Trae un Amigo”, a member resident in Spain shares a code or link through channels such as WhatsApp, email or social media. The invited person registers using that code, which can also be added to their profile within 30 days of joining. For both people to receive €5, the new participant must spend at least €20 at a participating station during their first six months. The company verifies the registration and qualifying purchase before granting each person's benefit. The referral has both an identifiable source and a purchasing requirement. 

The inviter can receive this balance for a maximum of ten friends in each calendar year, equivalent to €50\. The code retains the connection between the person recommending the programme and the person joining it; the minimum purchase adds an activation condition to acquisition. These are separate checks: establishing where a new member came from and confirming that they made a valid purchase. The public documentation describes a traceable recommendation journey with its own time windows and limits. It sits alongside the club's other propositions, each operating under its respective conditions. 

The app brings several of these actions together around the account. Moeve advertises payment from the pump, route planning with station stops, transaction-history consultation and card management. The website also provides access to the reserved area, digital receipts and electronic invoices. Balance provides a reason to consult that environment, alongside functions connected with travelling and obtaining a purchase record. The digital relationship gains points of contact before, during and after a physical visit through the services presented on the company's pages. The account combines an incentive with practical tasks associated with using the network. 

## Reward duration is part of the loyalty design 

The FAQ publishes two expiry references: no accumulation or redemption activity for twelve months from the first transaction results in the whole balance expiring, and balance unused for three years also expires. These conditions add a calendar to the reward. Customers hold an amount intended for future consumption, but its continued availability follows the programme's activity and age rules. The ability to consult account movements places the reward within a relationship extending beyond refuelling day. The published expiry conditions describe how that stored value relates to continuing use of the programme. 

Continuity also has a branding dimension. The consumer page states that Cepsa Gow is now Moeve Gow, maintaining members' balance and benefits. The FAQ explains the historical transition from points to euro balance and the automatic incorporation of earlier members. The autumn campaign therefore builds on a programme with users and rewards predating the name change. For that existing base, the temporary incentive sits beside a commitment to preserve the relationship instead of requiring members to start again. The familiar balance becomes part of the commercial bridge between the two names. 

Sports sponsorship adds another layer of communication. The savings campaign overlaps until 31 October with “Saca partido a cada parada”, linked to LALIGA and Liga F, which offers entry for prizes such as footballs, shirts and match tickets through purchases of €40 or more. The consumer page dates that activity from 1 September to 31 October. Its threshold belongs to the football promotion; the autumn balance addition has its own dates, products and conditions. The network is communicating an economic reward and an entertainment proposition simultaneously, with distinct participation mechanics. 

The handling of identity follows the operational journey. The autumn terms assign Moeve Commercial responsibility for participation management, administering applicable benefits and necessary promotion communications, using identification and contact information. They also cover customer support and fraud prevention. These functions relate to registration, recognition at payment and allocating the benefit. The published journey can be followed through those specific operations: an account, an identified purchase, a balance entry and later use within the programme. Identity connects the service interaction with the reward that should appear against the member's purchases. 

The announcement's figure of more than four million users describes the size of the existing base addressed by the offer. For that base, the temporary campaign improves an already familiar reward; for a new member, the website adds registration, welcome and referral routes with their own milestones. The distinctive feature is coordinating those layers with a physical network: the promise is discovered digitally, eligibility is established at the checkout and the accumulated amount appears in the app for a later visit. The mechanism gives acquisition and return visits a common account through which to operate. 

## Who's who and how to read the figures 

Moeve Commercial, S.A.U. organises the promotion and is registered in Madrid under tax identifier A80298896\. Moeve Gow is the loyalty programme for individual customers; Moeve Pro Direct identifies the separately announced professional-discount offer. Plan Multienergy, collectives and Mastercard Moeve Gow appear as relationships carrying their own benefit-combination conditions. LALIGA and Liga F provide the sponsorship context and the prize activity, whose operation differs from the autumn balance addition. These names identify the organisations or propositions behind different parts of the offer rather than interchangeable routes to the same reward. 

A cent per litre describes balance generated by a quantity of product; a cent per euro concerns spending in eligible categories, and a cent per kilowatt-hour concerns charging energy. Ten cents per litre describes the ordinary combination with the autumn addition; up to 40 denotes a conditional maximum. The €5 welcome benefit requires two purchases, while referral balance requires a code-linked registration and qualifying consumption. Reading each figure alongside its transaction explains how the club connects acquisition, activity and return. The published units and purchase milestones give the savings message its practical commercial meaning. 

[Back to top ↑](#article-top) 

## In this article

### Companies

* [Moeve](https://elacelerador.es/en/company/moeve/)

### Sources and documents

* [Ejecutivos · anuncio del 11 de septiembre](https://ejecutivos.es/noticias/moeve-duplica-sus-descuentos-y-ofrecera-hasta-40-centimos-por-litro-de-ahorro/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Ejecutivos
* [Moeve · particulares y continuidad de Gow](https://www.moeve.es/es/particular?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Moeve
* [Moeve · promoción de doble saldo de otoño](https://www.moeve.es/es/particular/club-gow/promociones/ahorra-doble-con-moeve-gow?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Moeve
* [Moeve · condiciones del club](https://www.moeve.es/es/particular/club-gow/condiciones?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Moeve
* [Moeve · funcionamiento y preguntas frecuentes Gow](https://www.moeve.es/es/particular/club-gow/preguntas-frecuentes?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Moeve
* [Moeve · identidad jurídica propia](https://www.moeve.es/es/aviso-legal?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Moeve
* [Moeve · bases originales Otoño 2026](https://www.moeve.es/stfls/comercial/promo/bbll-estamos-contigo-otono-2026.pdf?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Moeve

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About the author

## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/)

Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.

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**In this report** 

1. [Five additional cents on a familiar base](#article-section-five-additional-cents-on-a-familiar-base)
2. [Identification connects the pump with the account](#article-section-identification-connects-the-pump-with-the-account)
3. [One balance, several sets of conditions](#article-section-one-balance-several-sets-of-conditions)
4. [From joining to the second purchase](#article-section-from-joining-to-the-second-purchase)
5. [Reward duration is part of the loyalty design](#article-section-reward-duration-is-part-of-the-loyalty-design)
6. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fretention%2Fmoeve-gow-double-autumn-balance-loyalty-2026%2F) [Back to top ↑](#article-top) 

## Related articles

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### [Retain customers through relevant communication](https://elacelerador.es/en/retention/retain-customers-through-relevant-communication/)

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