Canonical URL: https://elacelerador.es/en/retention/iberdrola-bp-loyalty-balance-bonus-conversion/ --- description: The agreement adds 10% to balances transferred from Mi Iberdrola. A registered account, crediting period, fuel redemption and personalised communications connect the digital reward with a station purchase. title: Iberdrola takes its loyalty balance to the forecourt through miBP image: https://elacelerador.es/images/social/v1/iberdrola-takes-loyalty-balance-forecourt-through-mibp-b150cb8cd42536a208d1b695a8bfbcb6.jpg --- 1. [Home](https://elacelerador.es/en/) 2. [Retention](https://elacelerador.es/en/retention/) # Iberdrola takes its loyalty balance to the forecourt through miBP The agreement adds 10% to balances transferred from Mi Iberdrola. A registered account, crediting period, fuel redemption and personalised communications connect the digital… By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 at 03:09 CEST 11 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Iberdrola+takes+its+loyalty+balance+to+the+forecourt+through+miBP+https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Iberdrola+takes+its+loyalty+balance+to+the+forecourt+through+miBP&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") ![Iberdrola Tower in Bilbao, with the company name visible on the facade](https://elacelerador.es/images/variants/v1/iberdrola-takes-loyalty-balance-forecourt-through-mibp-tower-bilbao-company-name-visible-w1280.webp) Iberdrola Tower, Bilbao, November 15, 2016\. Archive photograph by Naotake Murayama, CC BY 2.0\. Framing, size and format adapted. Photo: [Naotake Murayama · CC BY 2.0](https://commons.wikimedia.org/wiki/File:Torre%5FIberdrola,%5FBilbao%5F%2831739610870%29.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) [Iberdrola](https://elacelerador.es/en/company/iberdrola/) has added another use for its loyalty balance: turning it into savings on fuel at [bp](https://elacelerador.es/en/company/bp/) stations. The agreement, announced by bp on July 28, 2026, lets customers transfer the balance accumulated in Mi Iberdrola into Ahorro miBP and receive an additional 10% bonus. For the electricity company, the customer relationship now reaches a routine purchase outside its core activity. For bp, the incentive arrives from a customer's loyalty account with another business. The commercial initiative builds on an existing relationship between the groups, which also work together on public charging and hydrogen. This time, the value passing between the brands is a promotional balance. The announcement envisages an initial duration of one year and places the offer alongside more than 60 discounts Iberdrola already provided through partner companies. Mi Iberdrola is presented as a free programme available to the company's customers. The partnership's dedicated miBP page spells out the journey: be a customer of both programmes, transfer the balance and receive its equivalent as Ahorro miBP. The bonus is calculated on the amount transferred. Other rules then come into play, including when the balance appears in the account and how much can be used in a fuel purchase. The agreement therefore connects several loyalty touchpoints before the reward finally reaches the till. ## The 10% rewards the balance transfer The proposition has a simple explanation and an important commercial distinction. The additional 10% applies to the balance moving from Mi Iberdrola to miBP, rather than the entire price of the fuel. As an arithmetic illustration of the announced rule, transferring €20 produces a €2 bonus, giving a resulting balance of €22\. That illustrates the incentive; it is not a transaction observed for an individual customer. The design starts with a reward the person has already accumulated through another commercial relationship. The agreement offers a different place to use it and adds value when the customer makes that choice. The partnership page's message, inviting people to use their balance with an extra 10%, emphasises activating an available benefit. Conversion is the requested action; buying fuel at the station comes later in the journey. For Iberdrola, this adds a frequent spending category to its benefits offer. The announcement lists technology, supermarkets, leisure, the home, hotels, sports, restaurants and fashion among its partners' sectors, alongside experiences such as concerts, museums and sporting competitions. Commercially, that variety expands the occasions on which a customer has a reason to consult the programme beyond the usual relationship with an energy supplier. At bp, the converted balance enters an offer combining physical cards, an app and participating stations. The experience continues beyond the page where the promotion is discovered. Its destination is an account from which the holder can check the savings and subsequently identify themselves at a point of sale. The benefit moves from a digital communication between programmes to an identified physical transaction. ## Two accounts and a reward with a different destination The collaboration page explicitly addresses customers of miBP and Mi Iberdrola. It also says that checking and using Ahorro miBP requires registration in bp's programme. This connects the reward to an account the person can revisit, rather than limiting the promotion to a code shown once on a screen. The miBP terms explain what registration changes. A card can initially be anonymous; providing personal and contact details through the website or app associates it with its registered holder and the programme's customer database. Registration gives access to certain offers and enables redemption of accumulated savings. It also makes it possible to recover points and savings after losing a card, through customer service. The FAQ describes two routes into digital registration. Existing physical-card holders can register their cards, while new customers joining through the app receive a virtual card. To link an existing card, the help page describes using the loyalty-card linking option and photographing the reverse. According to that explanation, the balances on linked cards are then shared within the account. These details place identification inside the value proposition. The card works at the station, while the account lets customers inspect transactions, recognise savings approaching expiry or recover benefits after a loss. Iberdrola's reward arrives in an environment already supporting those tasks. The collaboration adds another source of balance to an experience that maintains both physical and digital customer touchpoints. According to its conditions, the app also includes a station locator and a digital version of the loyalty card. Customers can carry the identifier representing their programme membership on their phones and find somewhere to use it. The terms also envisage that the virtual card can contain links to applicable third-party loyalty cards when these are linked. This is the app's general framework, within which the benefit coming from Iberdrola is presented. Account configuration is based on a mobile-phone number and also requests an email address. The documentation asks holders to keep these details current, particularly the phone number, to retain account access. The contact detail therefore serves a customer-service purpose alongside any authorised promotional communication. The app provides entry to a loyalty account that needs to remain available when its holder changes a device or needs to manage a card, rather than serving only as a place to display a temporary advertisement. The conditions even distinguish deleting the app from closing the account relationship. Uninstalling it does not by itself erase the card and benefit information stored in the loyalty system. To close the account permanently, the document identifies a specific option within miBP's settings. This distinction locates the balance within a registered relationship and its history, rather than solely in a copy of the app installed on a phone. It also gives the account holder a defined way to end that relationship, separate from choosing whether to keep the mobile interface. ## The purchase has its own redemption rules Once converted, the balance is used as a discount under the Ahorro miBP conditions. The partnership page highlights two rules: for bp Ultimate fuels with ACTIVE technology, accumulated savings can cover the transaction amount; for other bp ACTIVE fuels, the general redemption limit is 20% of the purchase value. The terms include an exception in Melilla, where they allow the full purchase value to be covered regardless of the fuel selected. The distinction matters because the incentive and its later use have different denominators. The 10% determines what is added to the transferred balance. The 20% ceiling determines how much of an individual purchase can be covered with savings. The example on miBP's general savings page is a €100 fuel purchase: where that limit applies, up to €20 can be redeemed. The balance available in the account remains a separate quantity. The choice of fuel therefore changes how the benefit can be used. Ultimate permits balance redemption without the general percentage ceiling applied to other fuels in the terms. The promotional structure connects loyalty with product selection at the station as well as brand selection. Customers encounter the reward when entering miBP and the redemption conditions when deciding how to fill up. The miBP card identifies a loyalty customer; it is not a payment card. To redeem savings, the terms require the card associated with the account to be presented when paying. The station terminal must be connected to the platform validating the discounts. This is a specific operational dependency in the commercial journey: the digital reward becomes usable when the point of sale can recognise the account and authorise the redemption. ## From transfer to the following month The Iberdrola partnership page on miBP includes a time commitment: the savings will appear in the account within a maximum of 48 business hours after conversion. The transfer is not presented as an instant discount applied at the same moment it is requested. Customers have to distinguish sending the balance from its availability at the destination, two stages the partnership's communication describes separately. The usage calendar follows. The dedicated page states that validity is limited to the following month, while the general Ahorro miBP explanation says savings can be redeemed until the last day of the month after they were accumulated. Its example uses savings accumulated on March 1, available until April 30\. The programme thus organises this benefit around calendar months. The personal account provides information for managing that deadline. The terms list accumulated, redeemed and expired savings, as well as the next balance due to expire. This view is available on the website for registered customers and in the app for virtual-card holders. The reward is communicated when it is created and subsequently appears as a transaction and as an amount awaiting use. Expiry gives the agreement a reactivation dimension. The transfer makes a new balance available, and the calendar defines when the customer can turn it into a purchase. Availability, balance checking and expiry provide different reasons to return to the programme. Useful communication along that route explains what amount is available, when it can be used and what happens at the station when the customer applies it. ## Communication continues through receipts, email and the app The miBP documentation describes a general accumulation offer of three euro cents per litre for the fuels included in the programme, capped at €24 a month per account for that offer. This is separate from transferring an Iberdrola balance. The programme therefore brings together benefits with different origins, even though they can subsequently appear within Ahorro miBP and follow the relevant redemption rules. In everyday use, the station also acts as a communication channel. Receipts show information about accumulated savings and can include a personalised offer. The savings page invites customers to check those promotions in their email or till receipt, and highlights offers exclusive to app users. A promotion accompanies one purchase and can introduce another occasion to return. The terms also list station signage, the website, email and app notifications as channels for communicating customer-specific campaigns. For email and app messages, they make contact conditional on the customer having accepted the relevant permissions. The programme combines messages encountered at the point of sale with communications received away from the station. This range of surfaces explains why the partnership involves more than a joint announcement. The Iberdrola page draws attention to conversion; the account displays the balance; a receipt can communicate a promotion; and the app provides a route back. Each surface serves a particular task. In the experience described by the programme, commercial continuity is organised around the customer identifier and the reward's transaction history. ## Points and savings are different reward currencies The programme name covers several types of benefit. Its terms distinguish miBP points, redeemable for products or services, from Ahorro miBP, intended for fuel purchases. The account lets holders consult both, but the documentation assigns different procedures to each. The balance converted from Mi Iberdrola is explicitly presented as Ahorro miBP, the relevant label for understanding this partnership. The distinction is visible in the gift catalogue and partner-company offers. Points can be used at certain station terminals or through online processes, depending on the offer. Some redemptions require a registered account, while others combine points with a euro payment. Ahorro miBP is instead applied when paying for the specified fuels and cannot be turned into cash or points, according to the terms. Their calendars also differ. The conditions give points a general validity of 12 months from issue, while the savings page uses the following month as the deadline for spending amounts accumulated in that category. Within the same customer relationship, the person encounters two benefits with different time horizons. Clear labels and account movements become particularly useful when an external partner adds another source of balance. This distinction keeps the agreement understandable as a particular offer rather than an unrestricted exchange of every reward issued by the two brands. Its direction is defined: a Mi Iberdrola balance becomes Ahorro miBP, with an added bonus. That specific destination makes the 10% message intelligible alongside the conditions the person will encounter when buying fuel. ## A commercial layer on an existing industrial relationship The July 28 announcement places loyalty alongside two earlier joint businesses. Iberdrola and bp created their public-charging alliance in 2023 and, at the release date, reported more than 2,500 operational points in Spain and Portugal. Seventy percent had power ratings between 150 and 600kW. The companies also cited a 25MW green-hydrogen plant whose construction had been completed in Castellón. Those activities explain the existing relationship between the companies, while the new agreement addresses another decision: where customers use a reward. The focus moves from infrastructure to loyalty accounts, balance conversion and participating stations. The programme introduces a commercial incentive into a collaboration already active in mobility and energy. The initiative shows a specific way to extend the customer relationship without requiring every programme benefit to be consumed with the company that generated the balance. Mi Iberdrola adds a destination in fuel; miBP receives value from another programme and places it inside its account, balance-checking and redemption experience. The journey is defined by concrete choices: convert, wait for crediting, check the balance and use it. ## Who's who and how to read the figures Mi Iberdrola is the Iberdrola loyalty programme referred to in the agreement; miBP is bp's programme receiving the converted balance. Ahorro miBP is the benefit used for fuel discounts and is distinct from catalogue points. Participating stations are where the savings can be applied to an identified purchase. The 10% is a bonus on the transferred balance. The 20% is the general share of a fuel purchase that savings can cover for certain fuels, subject to the conditions and exceptions described. The 48 hours are business hours and represent the announced maximum time for reflecting the conversion. The more than 60 discounts refer to the partner offers Mi Iberdrola already had when the agreement was announced. Each figure describes a different part of the commercial proposition. ## In this article ### Companies * [IBERDROLA CLIENTES, S.A.U.](https://elacelerador.es/en/company/iberdrola-clientes-s-a-u/) * [Iberdrola](https://elacelerador.es/en/company/iberdrola/) * [bp](https://elacelerador.es/en/company/bp/) ### Sources and documents * [bp · anuncio original del acuerdo de fidelización, 28 de julio de 2026](https://www.bp.com/es%5Fes/spain/home/noticias/notas-de-prensa/bp-e-Iberdrola-suman-un-nuevo-compromiso-de-fidelizacion-comercial.html?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · bp * [miBP · conversión del saldo de Mi Iberdrola y bonificación](https://mibp.es/Iberdrola?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · bp * [miBP · acumulación, consulta, canje y caducidad de Ahorro](https://mibp.es/es/ahorro%5Fmi%5Fbp?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · bp * [miBP · bases del programa y funciones de cuenta y aplicación](https://mibp.es/es/terminosycondiciones/terminosycondiciones?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · bp * [miBP · ayuda sobre registro y vinculación de tarjetas](https://mibp.es/es/welcome/faq?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · bp * [Confianza Online · identidad y registro de IBERDROLA CLIENTES, S.A.U.](https://www.confianzaonline.es/empresas/iberdrolaclientes.htm?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Confianza Online Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Iberdrola+takes+its+loyalty+balance+to+the+forecourt+through+miBP+https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Iberdrola+takes+its+loyalty+balance+to+the+forecourt+through+miBP&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Fiberdrola-bp-loyalty-balance-bonus-conversion%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") ![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) About the author ## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) Marian Vasile is a MarTech and growth professional. 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