Canonical URL: https://elacelerador.es/en/retention/easypromos-klaviyo-promotions-retention/ --- description: The Sept. 9 release connects promotion participants to Klaviyo through an API key and a destination list. It is available on White Label and Corporate plans. title: Easypromos adds a native integration with Klaviyo lists image: https://elacelerador.es/images/social/v1/easypromos-adds-native-integration-klaviyo-lists-8afe01698ed67ed4bcc99e463f57a5aa.jpg --- 1. [Home](https://elacelerador.es/en/) 2. [Retention](https://elacelerador.es/en/retention/) # Easypromos adds a native integration with Klaviyo lists The Sept. 9 release connects promotion participants to Klaviyo through an API key and a destination list. It is available on White Label and Corporate plans. By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 at 23:33 CEST 7 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Feasypromos-klaviyo-promotions-retention%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn. 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Preview requests: 0") ![Communication applications on a Samsung phone screen](https://elacelerador.es/images/variants/v1/easypromos-connects-promotions-klaviyo-value-begins-after-registration-communication-applications-samsung-phone-w1280.webp) Applications on a phone. Archive photograph illustrating digital communication channels. Framing adapted. Photo: [Rami Al-zayat · CC0](https://commons.wikimedia.org/wiki/File:Samsung%5FGalaxy%5F%28Unsplash%29.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Someone entering another promotion can remain the same existing customer. [Easypromos](https://elacelerador.es/en/company/easypromos/) ' Klaviyo integration documents creation of new profiles and updating existing ones: counting every transferred registration as new acquisition would overstate the growth the campaign produced. The detail changes the economics of an incentive. A promotion can attract unfamiliar people, recover a relationship or add information about someone already buying. Each result has different value and cost. Native integration makes transferring data easier, but the commercial account needs to preserve which relationship changed before deciding whether the prize and distribution justified the investment made in attracting participation. Easypromos' release dated Sept. 9, 2026 announces synchronisation with a chosen Klaviyo list for White Label and Corporate plans. Its public tutorial shows a November 2025 update. The release dates the communication examined without establishing first-ever availability. It also supplies no customer outcomes from which additional conversion can be calculated. ## Participants, profiles and subscribers serve different functions Easypromos' guide uses email or telephone identifiers to recognise users and check whether they exist. Marketing needs to preserve whether a new relationship was created or a known one updated. Someone returning for another incentive can express renewed interest in participation without becoming an additional acquired customer for a second time. Recognition makes that distinction available to the commercial account. Acquisition costs depend on the distinction. Dividing budget by every synchronised record can describe cost per transferred participation, rather than cost per new customer. The indicator's label must preserve the object counted. Recognising existing profiles supplies information for separating these outcomes even when the campaign report must organise the distinction explicitly. Successful transfer is an operational event, not a sufficient definition of customer growth. The data behind the story ### Data quality is valued for email and lead generation too Benefits reported by marketing decision-makers, January 2023\. Three selected responses. Decision-makers citing benefit Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Sources:** Statista; Original source Ascend2: 374 decision-makers surveyed online January 16–22, 2023\. Multiple answers. Statista labels the scope worldwide; the original does not identify countries. Reported benefits, not measured percentage improvements or Easypromos performance. Explore the data table Scroll left or right to see all columns __Data quality is valued for email and lead generation too (%)__ | Category | Decision-makers citing benefit | | --------------- | ------------------------------ | | Lead generation | 35% | | Personalization | 34% | | Email marketing | 29% | According to Ascend2, reported by Statista, 35% cited lead generation and 29% email among the benefits of better data. The question did not measure how many new contacts an integration produced. For this connector, distinguishing created, updated and confirmed profiles means those functions need not be evaluated using the same record total. ## A destination list does not define the whole relationship The guide documents custom properties for transferring responses through field references. This can preserve an expressed preference so follow-up retains context. Usefulness depends on names and meanings matching the original question. A response about interest in a prize should not silently become intention to purchase a brand product. The transferred value needs to remain attached to the question it actually answered. ## Email preference does not extend across every channel The tutorial separates consent fields for email, SMS and WhatsApp, with marketing and transactional distinctions for the specified channels. The consequence is concrete: retaining a telephone number does not represent every possible communication relationship with that contact. Information supporting a message must correspond to the declared channel and purpose rather than be inferred from the fact that someone entered a promotion. Klaviyo's profile-consent documentation distinguishes subscription, unsubscribing and never subscribing, alongside technical suppression. These are different product states. A profile can retain information without representing a confirmed subscriber; subscription does not remove suppression either. Commercial evaluation needs to identify the population actually usable under the available relationship rather than equate information storage with every opportunity to send another message. Easypromos requires field references to match its guide exactly for the corresponding state to be recorded. Mapping is therefore a condition of meaning as well as transmission. Information can arrive in a property without representing the expected state if its reference does not correspond to the intended function. Apparent transfer success cannot establish that marketing can interpret the received value in the way the campaign designer expected. ## Confirmation introduces another journey transition Klaviyo's double-opt-in guide describes a step requiring new subscribers to confirm interest before joining a list configured for it. Initial registration and confirmation are therefore separate moments. Campaign measurement must retain that transition if a confirmed communication relationship is to be counted as an acquisition outcome, rather than reporting the intention to subscribe as if the process had already completed. Easypromos' tutorial describes a never-subscribed profile while confirmation is pending. Klaviyo's current documentation says profile-creation behaviour can vary with the signup route and API. The texts do not establish one universal intermediate state for every deployment here. The decisive information remains whether the corresponding subscription was confirmed, rather than an assumption about which temporary profile state all integrations will create before that action. ## The prize selects an audience before the first message A promotion attracts people through its promise. An incentive related to the offer can recruit a different audience from a broad prize interesting to almost everyone. Integration does not change that original selection. It transfers data and enables follow-up; the audience's commercial relevance begins with the relationship between prize, acquisition message and the product the brand actually sells to customers. Welcome content therefore needs to preserve the reason for entry. Someone expressing category interest can receive a useful explanation of that offer; someone attracted only by the prize may need to discover what the brand does before assessing a purchase. Registration cannot establish that both people share the same decision stage. Treating them identically can consume follow-up effort without resolving the information each actually lacks. The data behind the story ### Relevant offers and use of purchase history are different preferences Statements by surveyed consumers in Spain, report published February 2024. Surveyed consumers Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Sources:** Statista; Original source EAE Business School: 1,000 respondents, age profile 18–70\. Original fieldwork dates, interview method and sampling frame are not specified. Statements may overlap and do not sum to 100; preferences, not channel consent or email effectiveness. Explore the data table Scroll left or right to see all columns __Relevant offers and use of purchase history are different preferences (%)__ | Category | Surveyed consumers | | ------------------------------ | ------------------ | | Relevant product notifications | 28.9% | | Does not mind history or name | 10.8% | | Dislikes personalization | 12.9% | EAE’s study, reported by Statista, distinguishes interest in relevant notifications (28.9%) from not objecting to the use of purchase history or a name (10.8%). These are not email permissions. The distinction sharpens a commercial condition for follow-up: storing a preference and identifying the contact do not establish which message will be useful or which has been authorized. ## Identity retains each relationship's cost and history Updating existing profiles needs care with field meanings. A new preference can replace an earlier one while the first promotion's report still needs to explain its original audience. Campaign history and the contact's current situation serve different purposes. Preserving that distinction allows evaluation of what happened without sending follow-up based on an outdated answer or assuming today's updated profile describes the relationship at the time of acquisition. Properties shared across promotions need consistent meanings. Reusing a name for different questions can produce segments easy to build and difficult to explain. An interest label is insufficient if one campaign asked about a hobby and another about purchase intention. Technical continuity needs semantic continuity so later communication remains relevant to the declaration the person actually made, rather than a broader commercial interpretation introduced during transfer. Unsubscribing needs the same continuity. Later promotion participation should not automatically become renewal of every earlier preference. A channel record needs to reflect the observed action and communication must start from that state. Integration reduces manual transfer, but relationship quality depends on preserving the meaning of the person's decisions rather than interpreting every new submitted form as permission to restart an earlier marketing sequence. ## The first purchase answers a different question from registration Following a first purchase after participation supplies commercial information, but chronological order does not prove that the prize or message caused it. Some participants already intended to buy. Results need to separate later observation from additional contribution, especially when the incentive is used to justify larger acquisition spending. A successfully connected purchase record still needs a defensible commercial interpretation before it can support that decision. Margin changes purchase interpretation too. Adding a welcome discount can increase transactions and reduce contribution per order. The promotion already has a cost, and continuation adds another. Assessing both stages together prevents a cheap registration and effective coupon appearing as two separate successes while the complete relationship costs too much to sustain. The commercial account must retain the incentive financing the first entry as well as the benefit financing conversion. ## The connection gains value by preserving relationship differences For Easypromos, connecting Klaviyo brings participation closer to a commercial conversation. Evidence of value will concern new or better-served relationships under sustainable incentive and follow-up costs. Reporting's priority is to separate those relationships from the start: a campaign can work with existing customers, but it must explain that value without selling the same person twice as newly acquired demand. ## In this article ### Companies * [Easypromos](https://elacelerador.es/en/company/easypromos/) ### Sources and documents * [Easypromos release: 2026-09-09](https://soporte.easypromosapp.com/hc/es/articles/53394669664148-2026-09-09-Nueva-integraci%C3%B3n-disponible-Sincroniza-la-base-de-datos-de-tu-promoci%C3%B3n-con-Klaviyo?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Easypromos * [Identidad de Easypromos](https://www.easypromosapp.com/terminos-y-condiciones/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Easypromos * [Easypromos:Klaviyo integration tutorial](https://soporte.easypromosapp.com/hc/es/articles/43084281784852-C%C3%B3mo-configurar-la-integraci%C3%B3n-con-Klaviyo?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Easypromos * [Klaviyo:doubleopt-in documentation](https://help.klaviyo.com/hc/en-us/articles/115005251108?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Klaviyo * [Klaviyo:consentinprofilesandsuppression](https://help.klaviyo.com/hc/en-us/articles/360037101072?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Klaviyo * [Klaviyo:Q32023campaignandflowbenchmarks](https://help.klaviyo.com/hc/en-us/articles/115000201131?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Klaviyo * Statista * [Original methodology and data: Ascend2 / Statista](https://ascend2.com/wp-content/uploads/2023/02/Outlook-on-Marketing-Data-Quality-230119.pdf?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Ascend2 / Statista * [Original methodology and data: EAE Business School / Statista](https://marketing.eae.es/Informes%202024/EAE%5FCustomer%20Experience%20Trends%5F.pdf?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · EAE Business School / Statista Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fretention%2Feasypromos-klaviyo-promotions-retention%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn. 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Preview requests: 0") ![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) About the author ## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution. ## Related articles [Retention](https://elacelerador.es/en/retention/) Analysis ### [Connect a physical purchase to a digital relationship](https://elacelerador.es/en/retention/connect-a-physical-purchase-to-a-digital-relationship/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min [Retention](https://elacelerador.es/en/retention/) Analysis ### [Retain customers through relevant communication](https://elacelerador.es/en/retention/retain-customers-through-relevant-communication/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min [Retention](https://elacelerador.es/en/retention/) Analysis ### [Build a community with reasons to return](https://elacelerador.es/en/retention/build-a-community-with-reasons-to-return/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min ```json {"@context":"https://schema.org","@graph":[{"@type":["Organization","NewsMediaOrganization"],"@id":"https://elacelerador.es/#publisher","name":"El Acelerador","url":"https://elacelerador.es/","description":"Marketing and growth hacking with examples from Spanish companies.","email":"pr@elacelerador.es","publishingPrinciples":"https://elacelerador.es/en/editorial-policy/","correctionsPolicy":"https://elacelerador.es/en/editorial-policy/","verificationFactCheckingPolicy":"https://elacelerador.es/en/editorial-policy/","masthead":"https://elacelerador.es/en/about/","ownershipFundingInfo":"https://elacelerador.es/en/about/","logo":{"@type":"ImageObject","url":"https://elacelerador.es/icon-512.png?v=20261017-stacked"}},{"@type":"Person","@id":"https://elacelerador.es/author/marian-vasile/#person","name":"Marian Vasile","url":"https://elacelerador.es/en/author/marian-vasile/","description":"Marian Vasile is a MarTech and growth professional. 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