Canonical URL: https://elacelerador.es/en/organization/iab-spain/

---
description: News mentioning IAB Spain, with the latest coverage from El Acelerador.
title: IAB Spain News | El Acelerador
image: https://elacelerador.es/images/social/v1/publication-en.jpg
---

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# IAB Spain

News mentioning IAB Spain, with the latest coverage from El Acelerador.

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [IAB and Elogia: 45% of AI users have used it for purchase assistance](https://elacelerador.es/en/acquisition/iab-elogia-ai-purchasing-comparison-2026/)

The study presented Oct. 6 puts that use at 23% of Spanish internet users. Among those who have tried it, 65% reject delegating a purchase to an agent.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 5 min 

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [IAB Spain and PwC forecast €6.597 billion to €6.801 billion in digital advertising for 2026](https://elacelerador.es/en/acquisition/iab-pwc-digital-investment-2026-budget/)

The study’s second wave combines first-half data with a full-year growth forecast of 6.2% to 9.5%. The figures do not measure individual advertiser returns.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 5 min 

[Cases and research](https://elacelerador.es/en/cases-and-research/) News 

## [Brand Social Media Observatory reports 671 interactions per post, up from 394](https://elacelerador.es/en/cases-and-research/gestazion-observatory-interaction-denominator/)

Gestazión’s panel of 196 brands records more response per post and fewer publications. The comparison describes averages rather than a causal relationship.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 4 min 

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [IAB and Epsilon: collaborations account for 32% of the panel’s social interactions](https://elacelerador.es/en/acquisition/iab-epsilon-collaboration-social-response-2026/)

Creators, ambassadors and sponsorships represent 15.4% of activity and 32% of interactions in the 1,163-brand study presented June 30.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 4 min

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