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description: Explore the latest articles.
title: Latest · Page 9 | El Acelerador
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---

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# Latest

The latest news, analysis and opinion.

[Cases and research](https://elacelerador.es/en/cases-and-research/) Analysis 

## [Airalo: the next trip decides Airmoney’s value](https://elacelerador.es/en/cases-and-research/airalo-five-growth-decisions-grounded-in-travel-demand-and-unit-economics/)

Reward credit can expire, while purchases reset its expiry date. The rule connects loyalty with a need that returns when the customer travels again.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min 

[Cases and research](https://elacelerador.es/en/cases-and-research/) News 

## [.es domains carry different weight across AI platforms: finance and home make the difference](https://elacelerador.es/en/cases-and-research/aleyda-solis-ai-citations-spain-local-domains/)

Aleyda Solis compares the sources used by ChatGPT, AI Mode and Gemini. Spain’s results show sector differences and a ranking that changes when Google and YouTube are removed.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 16 October 2026 14 min 

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [“Openbank 3 25” searches surge more than 5,000% in Spain](https://elacelerador.es/en/acquisition/openbank-325-breakout-5000-searches-spain/)

Google Trends flags Breakout growth in searches linked to the OPEN325 offer. Official documents and Statista and Eurostat data help explain online acquisition, Bizum activation…

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 16 October 2026 51 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Marfeel updates Google Discover attribution after the Oct. 6 signal change](https://elacelerador.es/en/data-and-automation/marfeel-discover-attribution-october/)

Marfeel automatically applies a new method to identify Discover traffic. It says less than 0.6% of Search traffic could be reclassified.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 4 min 

[Conversion](https://elacelerador.es/en/conversion/) News 

## [Easypromos adds conditional fields to registration forms](https://elacelerador.es/en/conversion/easypromos-conditional-registration-fields/)

The Oct. 6 update allows questions to appear based on earlier answers. It applies to registration forms, with conditions based on age, dropdowns or radio buttons.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 7 min 

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [IAB and Elogia: 45% of AI users have used it for purchase assistance](https://elacelerador.es/en/acquisition/iab-elogia-ai-purchasing-comparison-2026/)

The study presented Oct. 6 puts that use at 23% of Spanish internet users. Among those who have tried it, 65% reject delegating a purchase to an agent.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 5 min 

[Conversion](https://elacelerador.es/en/conversion/) News 

## [Viva! rebuilds Satorisan's three Shopify stores](https://elacelerador.es/en/conversion/satorisan-shopify-technical-debt-marketing/)

The case describes a theme rebuild, email restock alerts and editable pages. The agency reports technical improvements without quantifying additional sales.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 12 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Metricool separates YouTube views and engaged views, and Instagram follower gains and losses](https://elacelerador.es/en/data-and-automation/metricool-views-attention-metrics/)

The update published Oct. 1 adds two YouTube metrics and an Instagram balance for accounts with at least 100 followers.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 4 min 

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [IAB Spain and PwC forecast €6.597 billion to €6.801 billion in digital advertising for 2026](https://elacelerador.es/en/acquisition/iab-pwc-digital-investment-2026-budget/)

The study’s second wave combines first-half data with a full-year growth forecast of 6.2% to 9.5%. The figures do not measure individual advertiser returns.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 5 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Adsmurai lets AMP widgets combine metrics from different data sources](https://elacelerador.es/en/data-and-automation/adsmurai-business-data-widget/)

The update brings advertising, ecommerce and CRM data into one visualization. It also supports calculated metrics and context for AI-assisted analysis.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 8 min 

[Cases and research](https://elacelerador.es/en/cases-and-research/) News 

## [Housing changes the tourism conversation: what Torres y Carrera detects through digital listening](https://elacelerador.es/en/cases-and-research/torres-carrera-digital-listening-tourism-housing-2026/)

The Tourism Barometer 2026 examines 40,000 social and news records. Its reading of summer connects housing, prices, heat and new reasons to travel with destination communications.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 16 October 2026 12 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Easypromos adds bulk candidate moderation using participation IDs](https://elacelerador.es/en/data-and-automation/easypromos-bulk-moderation-competitions/)

The September 24 release lets organisers apply states to lists of entries. Accepted content appears in the public gallery.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 6 min 

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