Canonical URL: https://elacelerador.es/en/latest/page/12/ --- description: Explore the latest articles. title: Latest · Page 12 | El Acelerador image: https://elacelerador.es/images/social/v1/publication-en.jpg --- 1. [Home](https://elacelerador.es/en/) 2. [Latest](https://elacelerador.es/en/latest/) 3. Page 12 # Latest The latest news, analysis and opinion. [Cases and research](https://elacelerador.es/en/cases-and-research/) News ## [Style comes before price: how brands in Spain buy creator-made video](https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/) HICARI's survey of 53 brands places creators' communication ahead of price. Its findings show what buyers commission, what it costs and how content moves from brand channels… [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 16 October 2026 12 min [Data and automation](https://elacelerador.es/en/data-and-automation/) News ## [Metricool: only 12% of surveyed professionals have clear rules for AI use](https://elacelerador.es/en/data-and-automation/metricool-ai-social-media-process-policies/) The Aug. 19 report draws on more than 700 social media professionals. Three in four say they use AI in their day-to-day work. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min [Conversion](https://elacelerador.es/en/conversion/) News ## [Bookipro integrates Global Payments to collect booking payments in its PMS](https://elacelerador.es/en/conversion/bookipro-global-payments-direct-booking/) The integration brings booking payments, deposits and preauthorizations into the property management system. Bookipro publishes no measured conversion improvement. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 13 min [Acquisition](https://elacelerador.es/en/acquisition/) News ## [Iberia announces an August 12 eclipse livestream using Starlink wifi](https://elacelerador.es/en/acquisition/iberia-eclipse-content-connectivity/) The August 3 announcement plans an eclipse stream from an Airbus A321XLR. The demonstration concerns a special flight during the wifi rollout. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 13 min [Conversion](https://elacelerador.es/en/conversion/) News ## [Meliá reports 16% more Wonder Week sales at a higher average rate](https://elacelerador.es/en/conversion/melia-wonder-week-sales-direct-booking/) Wonder Week increased sales and average rate, according to Meliá. Hotel mix and realised stays determine the campaign's economic interpretation. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 12 min [Data and automation](https://elacelerador.es/en/data-and-automation/) News ## [Metricool observes more views and lower average viewing duration in its YouTube 2026 study](https://elacelerador.es/en/data-and-automation/metricool-youtube-2026-play-commercial-explanation/) The July 28 analysis covers 799,718 videos from 71,177 accounts. Its findings invite a review of format mix before attributing the change to lost interest. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min [Cases and research](https://elacelerador.es/en/cases-and-research/) News ## [How INCAPTO turns 7.7 million coffees into B2B marketing](https://elacelerador.es/en/cases-and-research/incapto-coffee-data-report-b2b-acquisition/) The brand publishes an activity barometer covering 1,568 offices and connects the download to a form about the company and its current coffee. The journey links product data,… [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 16 October 2026 13 min [Data and automation](https://elacelerador.es/en/data-and-automation/) News ## [Parques Reunidos connects tickets and annual passes through a shared customer identity](https://elacelerador.es/en/data-and-automation/parques-reunidos-druid-identity-tickets-passes/) The DruID case connects Parques Reunidos ecommerce, annual passes and campaigns. We examine accounts, integrations and experience measures without treating infrastructure as… [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 14 October 2026 19 min [Data and automation](https://elacelerador.es/en/data-and-automation/) News ## [Epsilon records more views and less website traffic across 546 consumer-goods brands](https://elacelerador.es/en/data-and-automation/epsilon-fmcg-digital-attention-website-traffic/) In the Spanish first-half 2026 panel, views rose 31.12% and website traffic fell 14.73% against the same period of 2025. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 4 min [Conversion](https://elacelerador.es/en/conversion/) News ## [Viva! rebuilds Antonio Juan's ecommerce with a bilingual catalogue](https://elacelerador.es/en/conversion/antonio-juan-online-catalogue-two-languages/) The project ran from March to June 2026 on WordPress and WooCommerce. It includes 44 Spanish and English pages and a new 150-product summer catalogue. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 13 min [Acquisition](https://elacelerador.es/en/acquisition/) News ## [Easypromos adds Facebook ads and collaborator posts to prize draws](https://elacelerador.es/en/acquisition/easypromos-social-promotions-ads-collaborators/) The July 21 update adds collaborator posts, Facebook ads and automatic public replies in Instagram automations. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 9 min [Acquisition](https://elacelerador.es/en/acquisition/) News ## [Adsmurai adds GEO Tracker to observe brands in AI answers](https://elacelerador.es/en/acquisition/adsmurai-geo-answer-visibility/) The tool shows brand and competitor mentions, citations and sources. Its indicators describe observed answers; they do not independently measure sales or purchase preference. [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 8 min [Previous](https://elacelerador.es/en/latest/page/11/) 1. [1](https://elacelerador.es/en/latest/) 2. [10](https://elacelerador.es/en/latest/page/10/) 3. [11](https://elacelerador.es/en/latest/page/11/) 4. [12](https://elacelerador.es/en/latest/page/12/) 5. [13](https://elacelerador.es/en/latest/page/13/) 6. 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