Canonical URL: https://elacelerador.es/en/ --- description: Marketing and growth hacking with examples from Spanish companies. title: El Acelerador | Marketing and growth in Spain image: https://elacelerador.es/images/social/v1/publication-en.jpg --- [Cases and research](https://elacelerador.es/en/cases-and-research/) # [SHIELD: a coupon’s cost depends on who claims it again](https://elacelerador.es/en/cases-and-research/shield-coupon-cost-accounts-legitimate-customers/) Connecting accounts and devices can reveal promotion abuse. The commercial test measures improper spending avoided alongside legitimate margin retained. [Cases and research](https://elacelerador.es/en/cases-and-research/) ## [Safeguard Global: the calculator pricing two routes to expansion](https://elacelerador.es/en/cases-and-research/safeguard-global-calculator-eor-entity-expansion-cost/) The calculator compares an EOR with an owned entity. Its commercial value depends on separating pay, total cost and time under compatible assumptions. [Cases and research](https://elacelerador.es/en/cases-and-research/) ## [AIOS and Bolt: a three-minute promise needs to explain the review that follows](https://elacelerador.es/en/cases-and-research/aios-bolt-consultation-approval-conversion/) Bolt separates initial assessment, professional review and payment. For AIOS, explaining each step aligns acquisition promises with the service that follows. [Cases and research](https://elacelerador.es/en/cases-and-research/) ## [GRC Media: financing a section is only the start of a renewable partnership](https://elacelerador.es/en/cases-and-research/grc-media-financing-section-renewing-partnership/) Removing upfront investment helps launch commercial sections. Renewing the partnership requires collected revenue and comparisons readers can assess. ## Latest [View all](https://elacelerador.es/en/latest/) [Cases and research](https://elacelerador.es/en/cases-and-research/) ### [Moniepoint: cashback links the customer’s card to the merchant’s terminal](https://elacelerador.es/en/cases-and-research/moniepoint-cashback-customer-card-merchant-terminal/) Fuel cashback links the customer’s card and the merchant’s terminal. The cap and subsequent account use determine whether the incentive justifies its cost. [Cases and research](https://elacelerador.es/en/cases-and-research/) ### [Cloudera: training earns renewal when the team reaches the lab](https://elacelerador.es/en/cases-and-research/cloudera-training-team-lab/) OnDemand combines 365 days of videos with 100 lab hours. Completed practice and demonstrable tasks provide a concrete basis for renewal. [Cases and research](https://elacelerador.es/en/cases-and-research/) ### [GoGlobal: turning each payroll change into commercial proof](https://elacelerador.es/en/cases-and-research/goglobal-payroll-change-commercial-proof/) The value of centralizing international payroll depends on understanding what has changed and who can approve it. BlueOcean's commercial demonstration can make that work visible. [Cases and research](https://elacelerador.es/en/cases-and-research/) ### [Infinni: earnings-based pricing needs a clear account of CRM costs](https://elacelerador.es/en/cases-and-research/infinni-infloww-profile-pricing-crm-cost/) Infloww links its fee to profiles and their earnings. Commercial growth for its Spanish operator depends on an agency being able to connect that bill with verifiable work,… [Cases and research](https://elacelerador.es/en/cases-and-research/) ### [Twenix: the next conversation is what supports renewal](https://elacelerador.es/en/cases-and-research/twenix-next-conversation-supports-renewal/) The 26-minute lessons make starting easier. Twenix’s growth depends on demonstrating continued practice, program usage and the work contributed by its AI addition. [Cases and research](https://elacelerador.es/en/cases-and-research/) ### [Kraken Pro: acquisition is also decided while the deposit arrives](https://elacelerador.es/en/cases-and-research/kraken-pro-acquisition-waiting-deposit/) A transfer sent and a balance available are different moments. Explaining the wait, alongside the fees for the chosen product, helps assess a conversion that a website visit… ## [Acquisition](https://elacelerador.es/en/acquisition/) [View all](https://elacelerador.es/en/acquisition/) ### [“Openbank 3 25” searches surge more than 5,000% in Spain](https://elacelerador.es/en/acquisition/openbank-325-breakout-5000-searches-spain/) Google Trends flags Breakout growth in searches linked to the OPEN325 offer. Official documents and Statista and Eurostat data help explain online acquisition, Bizum activation… ### [Prepare a partner channel for growth](https://elacelerador.es/en/acquisition/prepare-a-partner-channel-for-growth/) Define a deliverable offer, current materials, handoffs, compensation and support before expanding partner participation. ### [Redesign a website while preserving its commercial value](https://elacelerador.es/en/acquisition/redesign-a-website-while-preserving-its-commercial-value/) A commercial redesign starts by preserving the tasks a website already supports: useful information, access through existing links and journeys that enable action. ### [A content system connected to buying decisions](https://elacelerador.es/en/acquisition/a-content-system-connected-to-buying-decisions/) Organizing content around readers' decisions helps identify gaps, consolidate duplication and offer continuations that provide useful information. ## [Conversion](https://elacelerador.es/en/conversion/) [View all](https://elacelerador.es/en/conversion/) ### [Differentiate an offer through clarity and usefulness](https://elacelerador.es/en/conversion/differentiate-an-offer-through-clarity-and-usefulness/) Choose a relevant difference, explain its conditions and evaluate purchasing, activation and reasons for rejection. ### [Design a financially sustainable free product](https://elacelerador.es/en/conversion/design-a-financially-sustainable-free-product/) Define free value, measure cohort contribution and create reasons to pay that address real customer needs. ### [Turn expert knowledge into a clear offer](https://elacelerador.es/en/conversion/turn-expert-knowledge-into-a-clear-offer/) Turn available expertise into an understandable service by defining the problem, deliverable, boundaries, purchase and delivery before expanding acquisition. ### [A sales page that explains the product](https://elacelerador.es/en/conversion/sales-page-explains-product/) A useful sales page shows the task the product solves, explains how it works and supports an informed next step through authentic evidence and visible conditions. ## [Retention](https://elacelerador.es/en/retention/) [View all](https://elacelerador.es/en/retention/) ### [Connect a physical purchase to a digital relationship](https://elacelerador.es/en/retention/connect-a-physical-purchase-to-a-digital-relationship/) Provide useful information after purchase, invite voluntary continuity and coordinate responsibility across sales, distribution and assistance. ### [Retain customers through relevant communication](https://elacelerador.es/en/retention/retain-customers-through-relevant-communication/) Explicit preferences, value-related messages and rules respecting customer state, frequency and the choice to stop receiving communication. ### [Build a community with reasons to return](https://elacelerador.es/en/retention/build-a-community-with-reasons-to-return/) Organize resources, participation and activities around shared tasks, with entry points for different experience levels and clear reasons to return. ### [Turn support questions into improvement opportunities](https://elacelerador.es/en/retention/turn-support-questions-into-improvement-opportunities/) Resolve the original difficulty, distinguish patterns from interpretation and design additional services around a defined need and scope. ## [Experimentation](https://elacelerador.es/en/experimentation/) [View all](https://elacelerador.es/en/experimentation/) ### [Prioritize improvements by usage and demand](https://elacelerador.es/en/experimentation/prioritize-improvements-by-usage-and-demand/) Prioritization means understanding active tasks, their obstacles and the dependencies that turn a proposed improvement into practical value, rather than counting requests alone. ### [Design around customers’ actual work](https://elacelerador.es/en/experimentation/design-around-customers-actual-work/) Observing actual tasks helps distinguish common needs, individual preferences and dependencies that a product proposal has not yet addressed. ### [Separate attribution from incremental impact](https://elacelerador.es/en/experimentation/separate-attribution-incremental-impact/) Assigning credit to a channel and establishing how many outcomes it added are different questions. Understand overlaps, time comparisons and the limits of causal claims. ### [Telefónica recruits interview participants to study adaptive advertising](https://elacelerador.es/en/experimentation/telefonica-adaptive-advertising-emotion-conversion/) The September 7 notice proposes 60-minute in-person sessions in Madrid and Barcelona. Barcelona sessions will use sensors; no study results are published. ## [Data and automation](https://elacelerador.es/en/data-and-automation/) [View all](https://elacelerador.es/en/data-and-automation/) ### [Parques Reunidos connects tickets and annual passes through a shared customer identity](https://elacelerador.es/en/data-and-automation/parques-reunidos-druid-identity-tickets-passes/) The DruID case connects Parques Reunidos ecommerce, annual passes and campaigns. We examine accounts, integrations and experience measures without treating infrastructure as… ### [Automate marketing with clear accountability](https://elacelerador.es/en/data-and-automation/automate-marketing-with-clear-accountability/) Coordinate states, dependencies and information changes to stop or recover authorized work without duplicating commercial consequences. ### [Reduce the effort of joining a platform](https://elacelerador.es/en/data-and-automation/reduce-the-effort-of-joining-a-platform/) Justified requirements, publication control and authorized information reduce repeated administration during onboarding and maintenance. ### [Connect campaigns, product and revenue](https://elacelerador.es/en/data-and-automation/connect-campaigns-product-revenue/) Connect acquisition sources with product use and commercial outcomes through consistent records, minimal data and explicit observation limits. ## [Cases and research](https://elacelerador.es/en/cases-and-research/) [View all](https://elacelerador.es/en/cases-and-research/) ### [.es domains carry different weight across AI platforms: finance and home make the difference](https://elacelerador.es/en/cases-and-research/aleyda-solis-ai-citations-spain-local-domains/) Aleyda Solis compares the sources used by ChatGPT, AI Mode and Gemini. Spain’s results show sector differences and a ranking that changes when Google and YouTube are removed. ### [How INCAPTO turns 7.7 million coffees into B2B marketing](https://elacelerador.es/en/cases-and-research/incapto-coffee-data-report-b2b-acquisition/) The brand publishes an activity barometer covering 1,568 offices and connects the download to a form about the company and its current coffee. The journey links product data,… ### [Housing changes the tourism conversation: what Torres y Carrera detects through digital listening](https://elacelerador.es/en/cases-and-research/torres-carrera-digital-listening-tourism-housing-2026/) The Tourism Barometer 2026 examines 40,000 social and news records. Its reading of summer connects housing, prices, heat and new reasons to travel with destination communications. ### [Town Web and ClerkMinutes: the minutes that justify a subscription must be verifiable](https://elacelerador.es/en/cases-and-research/town-web-clerkminutes-verifiable-minutes-subscription/) Town Web connects its municipal proposition with HeyGov’s ClerkMinutes. 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