Canonical URL: https://elacelerador.es/en/experimentation/

---
description: Latest articles in Experimentation.
title: Experimentation | El Acelerador
image: https://elacelerador.es/images/social/v1/publication-en.jpg
---

1. [Home](https://elacelerador.es/en/)
2. Experimentation

# Experimentation

Analysis 

## [Prioritize improvements by usage and demand](https://elacelerador.es/en/experimentation/prioritize-improvements-by-usage-and-demand/)

Prioritization means understanding active tasks, their obstacles and the dependencies that turn a proposed improvement into practical value, rather than counting requests alone.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 4 min 

Analysis 

## [Design around customers’ actual work](https://elacelerador.es/en/experimentation/design-around-customers-actual-work/)

Observing actual tasks helps distinguish common needs, individual preferences and dependencies that a product proposal has not yet addressed.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 4 min 

Analysis 

## [Separate attribution from incremental impact](https://elacelerador.es/en/experimentation/separate-attribution-incremental-impact/)

Assigning credit to a channel and establishing how many outcomes it added are different questions. Understand overlaps, time comparisons and the limits of causal claims.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min 

News 

## [Telefónica recruits interview participants to study adaptive advertising](https://elacelerador.es/en/experimentation/telefonica-adaptive-advertising-emotion-conversion/)

The September 7 notice proposes 60-minute in-person sessions in Madrid and Barcelona. Barcelona sessions will use sensors; no study results are published.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 6 min

```json
{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://elacelerador.es/en/experimentation/#webpage","url":"https://elacelerador.es/en/experimentation/","name":"Experimentation","description":"Latest articles in Experimentation.","inLanguage":"en-GB","isPartOf":{"@id":"https://elacelerador.es/en/#website"},"breadcrumb":{"@id":"https://elacelerador.es/en/experimentation/#breadcrumbs"},"mainEntity":{"@id":"https://elacelerador.es/en/experimentation/#items"}},{"@type":"ItemList","@id":"https://elacelerador.es/en/experimentation/#items","numberOfItems":4,"itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"Article","@id":"https://elacelerador.es/en/experimentation/prioritize-improvements-by-usage-and-demand/#article","url":"https://elacelerador.es/en/experimentation/prioritize-improvements-by-usage-and-demand/","name":"Prioritize improvements by usage and demand","datePublished":"2026-10-13T01:47:38.670Z"}},{"@type":"ListItem","position":2,"item":{"@type":"Article","@id":"https://elacelerador.es/en/experimentation/design-around-customers-actual-work/#article","url":"https://elacelerador.es/en/experimentation/design-around-customers-actual-work/","name":"Design around customers’ actual work","datePublished":"2026-10-13T01:46:29.704Z"}},{"@type":"ListItem","position":3,"item":{"@type":"Article","@id":"https://elacelerador.es/en/experimentation/separate-attribution-incremental-impact/#article","url":"https://elacelerador.es/en/experimentation/separate-attribution-incremental-impact/","name":"Separate attribution from incremental impact","datePublished":"2026-10-13T01:22:23.934Z"}},{"@type":"ListItem","position":4,"item":{"@type":"NewsArticle","@id":"https://elacelerador.es/en/experimentation/telefonica-adaptive-advertising-emotion-conversion/#article","url":"https://elacelerador.es/en/experimentation/telefonica-adaptive-advertising-emotion-conversion/","name":"Telefónica recruits interview participants to study adaptive advertising","datePublished":"2026-10-12T22:19:09.476Z"}}]},{"@type":"BreadcrumbList","@id":"https://elacelerador.es/en/experimentation/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://elacelerador.es/en/"},{"@type":"ListItem","position":2,"name":"Experimentation","item":"https://elacelerador.es/en/experimentation/"}]}]}
```