Canonical URL: https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/

---
description: The alliance lets guests spread a booking over up to twelve months while the hotel receives the full amount from the outset. Payment joins acquisition, booking and commercial tools.
title: Paraty and seQura bring instalments into direct hotel booking
image: https://elacelerador.es/images/social/v1/paraty-sequra-bring-instalments-into-direct-hotel-booking-cb1ab90c2f3a583c4bfc4652f178240e.jpg
---

1. [Home](https://elacelerador.es/en/)
2. [Conversion](https://elacelerador.es/en/conversion/)

# Paraty and seQura bring instalments into direct hotel booking

The alliance lets guests spread a booking over up to twelve months while the hotel receives the full amount from the outset. Payment joins acquisition, booking and commercial…

By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 18 October 2026 at 15:47 CEST 12 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Paraty+and+seQura+bring+instalments+into+direct+hotel+booking+https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Paraty+and+seQura+bring+instalments+into+direct+hotel+booking&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") 

![The façade of the Ritz Hotel in Madrid with its sign and balconies](https://elacelerador.es/images/variants/v1/paraty-sequra-bring-instalments-into-direct-hotel-booking-facade-ritz-madrid-sign-w1280.webp) 

 The Ritz Hotel façade in Madrid on February 27, 2011\. Archive photograph. Framing and size adapted. Photo: [Luis García · CC BY-SA 3.0](https://commons.wikimedia.org/wiki/File:Hotel%5FRitz%5F%28Madrid%29%5F03.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

**In this report** 

1. [Direct booking is a commercial journey](#article-section-direct-booking-is-a-commercial-journey)
2. [Two schedules within the same transaction](#article-section-two-schedules-within-the-same-transaction)
3. [Attracting the guest and completing the purchase belong to the same system](#article-section-attracting-the-guest-and-completing-the-purchase-belong-to-the-same-system)
4. [Price, availability and payment answer different questions](#article-section-price-availability-and-payment-answer-different-questions)
5. [Summer data puts the direct channel's market in perspective](#article-section-summer-data-puts-the-direct-channel-s-market-in-perspective)
6. [Two Spanish providers with international activity](#article-section-two-spanish-providers-with-international-activity)
7. [More than a single payment screen](#article-section-more-than-a-single-payment-screen)
8. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures)

2 figures 
* [Maximum instalment term announced in two travel agreements](#article-figure-1)
* [International tourist arrivals in Spain by main accommodation](#article-figure-2)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F) 

Chart values, table cells, source references and the report revision date.

[Paraty Tech](https://elacelerador.es/en/company/paraty-tech/)  announced an alliance with [seQura](https://elacelerador.es/en/company/sequra/)  on June 24, 2026 , to add instalment payments to hotels' direct sales. The proposition separates the guest's payment experience from the property's collection of the booking amount: travellers can spread the reservation cost over up to twelve months, while the hotel receives the full amount from the outset, according to the announcement. The integration places payment flexibility inside the booking process, alongside the tools a property uses to attract demand and sell through its own channel. 

The initial announcement identified one [Soho Hotels](https://elacelerador.es/en/company/soho-hotels/)  property as the planned first activation. The communication published by seQura on July 7  subsequently described the group as the first to activate the technology at one property. Expansion to additional hotels and chains was presented as the next step. Paraty reported a network of more than 3,500 hotels in more than 40 countries; the identified start of the deployment concerned that single establishment, in a chronology beginning in June. 

The new function sits within an offering that combines a booking engine, digital marketing, revenue management, loyalty and commercial support. It is more than an option appearing at the end of an isolated transaction. The hotel uses tools to attract a guest, present availability and services, compete on price and complete the purchase. The agreement adds the possibility of separating the customer's payment schedule from the collection arrangement announced for the property. 

## Direct booking is a commercial journey 

Paraty Tech focuses its activity on increasing sales through a property's official website. In the commercial pages reviewed in October, it offers website design and a booking engine with functions for promotions, additional services and packages. It also presents geolocation, a simulator, timers, alerts and information on availability and capacity. The offering brings together elements through which a hotel configures and presents its proposition, as well as processing a request for a room. 

The commercial distinction is that this reservation belongs to the property's own channel. The hotel organises its offering, promotions and relationship with the visitor within an experience managed through its website and booking engine. The addition of seQura is announced inside that purchase process. Payment is connected to the selection the guest has already made, while Paraty supplies the direct-sales technology in which the option is presented. 

The announcement identifies increased conversion, higher-value reservations and repeat business as objectives. [Daniel Romero](https://elacelerador.es/en/person/daniel-romero/) , Paraty Tech's director of Communication and Alliances, places the agreement within the partner network through which the company expands hotels' available tools. His explanation focuses on removing friction from the booking process and strengthening the guest relationship. That is the stated commercial purpose of the integration, alongside the payment function described in the release. 

## Two schedules within the same transaction 

The announced structure distinguishes the traveller from the property. The former can distribute the cost in instalments over up to twelve months. For the latter, the communication says the reservation amount is received in full from the beginning. This separation is the central feature of the agreement: offering one schedule to the buyer does not mean applying the same schedule to the hotel's collection of the amount. The two sides of the transaction have different roles and conditions within the proposed solution. 

The integration point also matters. The option is incorporated directly into Paraty Tech's booking process. The guest arrives there after comparing and selecting a stay; payment is part of completing that choice. The agreement connects the booking engine's commercial technology with seQura's flexibility, rather than presenting instalments as a subsequent arrangement detached from the original reservation. 

seQura's current catalogue distinguishes configurations of three to twenty-four instalments, with or without fees, within its general merchant offering. Adaptation by sector forms part of its commercial proposition. For Paraty, the announced scope is up to twelve months and the presentation does not describe the entire offer as interest-free. These configurable options explain each agreement's role: the provider supplies infrastructure, while the individual alliance specifies the arrangement incorporated into the property's purchase process. 

A comparison with another travel agreement by the same provider illustrates that configuration. On July 1, seQura announced three interest-free months with iryo, together with six- and ten-month options for amounts up to €3,000\. The hotel integration presents a different maximum, twelve months. The durations describe two specific offers from the same platform, intended for transport and accommodation purchases. Comparing them illustrates adaptation to the business without turning the longer term into a ranking of price or financing cost. 

The data behind the story 

### Maximum instalment term announced in two travel agreements

The iryo announcement specifies options up to ten months; the Paraty hotel agreement specifies up to twelve. The comparison concerns maximum duration, not financing cost, availability or approval rates.

 Announced maximum 

months

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** seQura · iryo; Paraty Tech · seQura

Different merchant configurations. Only iryo’s three-month option is expressly described as interest-free; the hotel announcement does not label all twelve-month arrangements interest-free.

Explore the data table 

Scroll left or right to see all columns 

__Maximum instalment term announced in two travel agreements (months)__
| Category    | Announced maximum |
| ----------- | ----------------- |
| iryo        | 10 months         |
| Paraty Tech | 12 months         |

## Attracting the guest and completing the purchase belong to the same system 

The current Paraty Digital Suite offering  locates the agreement within customer acquisition. The company lists paid search, SEO, social media, newsletters, display, metasearch connections and retargeting. These are different ways to attract interested audiences and reach them again. The booking engine and payment option occupy another part of the journey: converting that interest into a reservation. The alliance connects with the preceding marketing activity by acting on the process in which the purchase is completed. 

Paraty Metas adds connectivity, strategy and metasearch management. The company describes market selection, bid or commission adjustments and investment optimisation. It also presents its relationship with Google Hotel Ads and Free Booking Links within that offering. This brings demand from environments where travellers compare alternatives, while the official website and engine provide the destination in which a hotel can develop its direct proposition. 

Rescue Seeker appears in the catalogue as a retargeting and remarketing tool. Newsletters and social media provide other ways to maintain contact. The seQura agreement is framed around that ecosystem and an ambition to encourage repeat business. The components have different jobs: generating visits, recovering interest, presenting the offer, managing the reservation and providing a payment option. The announcement's commercial significance is the addition of a function to a journey that already brings several of these activities together. 

In its current pages, seQura markets a payment experience embedded in the merchant's website and prefilled information for registered or returning customers. It also presents instalment simulators and information tools used before purchase. This is the payment partner's product context: the proposition includes how an arrangement is displayed and completed, as well as its duration. The Paraty alliance focuses on incorporating the option into the booking process, where the visitor is already working with the hotel's offering. 

## Price, availability and payment answer different questions 

Paraty also presents revenue-management tools: rate shopping, rate checking, price intelligence, comparison and matching against online travel agencies, and sales and availability indicators. These functions address how the hotel's offer is positioned in its market. The new seQura option acts on another dimension of the decision: distributing the purchase cost over time. A guest can find a rate and then choose between the arrangements displayed in the payment process. 

The additional services and packages listed in the engine's catalogue provide context for the objective of encouraging higher-value bookings. They are elements the hotel can present alongside its accommodation offer. The alliance expresses that commercial ambition by introducing another way to spread the cost. The release describes a capability and a direction of development for the direct channel, with one identified property as the starting point. 

## Summer data puts the direct channel's market in perspective 

Summer figures published after the alliance help establish the Spanish market in which part of that network operates. The [Instituto Nacional de Estadística](https://elacelerador.es/en/organization/instituto-nacional-de-estadistica/)  recorded 12,256,087 international tourist arrivals in August 2026, up 9.2% from August 2025\. The January-to-August total reached 70,362,493, an increase of 5.4%. The FRONTUR release was published on October 2 and its August results are provisional. It describes international demand observed during the summer, after the June announcement. 

Within those arrivals, 8,043,507 tourists had a hotel as their main accommodation, 6.6% more than a year earlier. Another 1,570,585 used rented housing as their main accommodation, an increase of 13.7%. The hotel category was larger, while rented accommodation recorded faster annual growth. The comparison distinguishes scale from the pace of expansion in two accommodation segments. These are arrivals by non-residents classified according to their trip's main accommodation, a different unit from rooms sold or overnight stays. 

The data behind the story 

### International tourist arrivals in Spain by main accommodation

Hotel and rented-housing categories in August 2026\. Hotels recorded 8,043,507 arrivals, up 6.6% year on year; rented housing recorded 1,570,585, up 13.7%. These selected categories do not represent the complete accommodation distribution.

 August 2026 

international tourist arrivals

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Source:** Instituto Nacional de Estadística · FRONTUR

Provisional figures for non-resident tourists classified by the trip’s main accommodation. Arrivals are not rooms, nights, direct bookings or customers of Paraty or seQura.

Explore the data table 

Scroll left or right to see all columns 

__International tourist arrivals in Spain by main accommodation (international tourist arrivals)__
| Category       | August 2026                              |
| -------------- | ---------------------------------------- |
| Hotel          | 8,043,507 international tourist arrivals |
| Rented housing | 1,570,585 international tourist arrivals |

FRONTUR provides another useful distinction when reading travel sales: almost 9.2 million tourists arrived in August without a package holiday, 9.3% more than in the previous year. The group travelling with a package approached 3.1 million and increased by 8.8%. This classification identifies how a trip is organised, rather than the channel that sold each room. A trip without a package and a direct booking on the hotel's website are different categories. Paraty's specific objective is to work on the latter commercial relationship, within a market that includes several ways to organise and purchase accommodation. 

That scale helps explain why its catalogue combines acquisition with availability, pricing and purchase completion. A campaign or metasearch service takes a visitor to an offer for particular dates and services; the engine must present that offer and complete the transaction. Flexible payment is added to this final process. The INE figures establish the country's tourism activity, while the alliance communications describe the capability offered to a property competing for a booking through its own channel. 

## Two Spanish providers with international activity 

Paraty's corporate website places its headquarters in Málaga and describes international activity. Its legal notice identifies Paraty Hoteles S.L.U. , based in Torremolinos and registered in Málaga. seQura identifies SeQura Worldwide S.A. in Barcelona. The collaboration therefore brings together two businesses with documented Spanish identities and different roles: technology for hotels' direct channel, and infrastructure for commerce and flexible payments. 

Paraty's corporate description adds branches in Albufeira, Portugal, and Cancún, Mexico, and use of its engine in European, American and Asian markets. That distribution explains the context of the network cited in the announcement. Integration of a new payment provider becomes part of a company already combining technology and service across different markets. The hotels and countries express the reach of that activity, while the new function is presented as a progressive extension of the ecosystem. 

## More than a single payment screen 

Paraty's offering also covers assisted sales. Its frequently asked questions present Ring2Travel as commercial support that a property can use even if it has a different booking engine. Call Seeker is described as a tool for generating quotations and preliminary reservations when a hotel operates its own reservation centre. This is another expression of the direct-sales objective: contact can arrive through different channels and require human assistance before becoming a booking. 

The company also says its engine can be integrated into an existing website and works with payment gateways and platforms in the markets where it operates. The seQura agreement expands the options presented within that offering. Choosing a payment method belongs to the property's commercial system, alongside the information displayed, the channels generating contact and the tools its team uses to manage demand. 

The technical answer about that integration mentions iframes and code injection as ways to incorporate the engine into an existing page. Paraty also describes internal development covering both the engine and its revenue-management tools. In its presentation, it connects that organisation with the ability to undertake improvements and resolve incidents. The product thus combines the point of sale a guest sees with tools used by the property's team, within an offering that can adapt to a website already in operation. 

Local collection methods also appear in the provider's answers. Paraty explicitly mentions Bizum in Spain among the platforms integrated into its engine. A local payment option and an instalment schedule address different aspects of a purchase: the former makes a familiar method available; the latter distributes the outlay over time. The June agreement expands this second area. The range of the catalogue shows why configuring collection involves decisions specific to each market and property. 

The engine's commercial scope includes hotels, chains, aparthotels, holiday apartments, boutique properties, resorts, campsites, hostels and rural accommodation, according to its page. Online check-in is also offered to manage guests' arrival and reduce reception tasks. Reservation and stay therefore contain different processes within the same catalogue. Instalment payment occupies the purchase stage; availability information organises the offer, and check-in relates to subsequent access to the accommodation. 

Its frequently asked questions also distinguish how other tools can be contracted. Some revenue-management functions can be used with third-party booking engines; others are linked to Paraty's own engine. The company presents integration with the main channel managers and the possibility of undertaking additional connections. This modularity shows an offering with several entry points: working on acquisition, pricing, commercial support or the property's direct-sales operation as a whole. 

Support also forms part of the proposition. Paraty describes an assigned account manager for regular requests and an on-call service for urgent issues. This connects the hotel's requirements with the provider's different departments. Within a system bringing together website, reservations, pricing, marketing and collection, that organisation provides a contact for coordinating changes and operations. The new payment option is announced as part of this technological and commercial combination, with the first deployment and subsequent expansion identified in the communications. 

## Who's who and how to read the figures 

Paraty Tech is the brand specialising in technology and marketing for hotels' direct sales. Its legal owner is Paraty Hoteles S.L.U. seQura supplies commerce and flexible-payment technology and identifies itself in its legal notice as SeQura Worldwide S.A., registered in Barcelona. Soho Hotels is the group to which the property identified as the first activation belongs. The roles differ: reservation-ecosystem provider, payment provider and the first accommodation establishment communicated. 

Twelve months is the maximum instalment term announced for this integration. More than 3,500 hotels and more than 40 countries express the network Paraty reports in the alliance. The property's collection of the full amount and the guest's schedule describe different parts of the transaction. Conversion is the move from a visit or intention to a reservation; average booking value is the average amount of those reservations; and repeat business means a guest purchasing again. In the announcement, these last three concepts appear as the agreement's commercial objectives. 

[Back to top ↑](#article-top) 

## In this article

### Companies

* [Paraty Tech](https://elacelerador.es/en/company/paraty-tech/)
* [Soho Hotels](https://elacelerador.es/en/company/soho-hotels/)
* [seQura](https://elacelerador.es/en/company/sequra/)

### People

* [Daniel Romero](https://elacelerador.es/en/person/daniel-romero/)

### Organizations

* [Instituto Nacional de Estadística](https://elacelerador.es/en/organization/instituto-nacional-de-estadistica/)

### Sources and documents

* [Paraty Tech: anuncio original de la alianza, 24 de junio de 2026](https://www.paratytech.com/noticias/paraty-tech-incorpora-la-tecnologia-de-sequra-para-incrementar-las-reservas-directas-y-su-ticket-medio.html?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Paraty Tech
* [seQura: comunicación posterior de la alianza, 7 de julio de 2026](https://www.sequra.com/es/post/paraty-tech-crea-alianza-con-sequra?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · seQura
* [Paraty Tech: motor de reservas, marketing, revenue management y respuestas frecuentes](https://www.paratytech.com/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Paraty Tech
* [Paraty Tech: perfil corporativo y presencia internacional](https://www.paratytech.com/nosotros.html?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Paraty Tech
* [Paraty Hoteles S.L.U.: identidad y Registro Mercantil de Málaga](https://www.paratytech.com/es/?sectionContent=aviso-legal.html&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Paraty Tech
* [SeQura Worldwide S.A.: identidad y Registro Mercantil de Barcelona](https://legal.sequra.com/aviso%5Flegal?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · seQura
* [seQura: pagos flexibles y configuraciones por sector](https://www.sequra.com/es/merchant/pagos-flexibles?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · seQura
* [seQura: Divide en 3 y experiencia de compra](https://www.sequra.com/es/merchant/divide-en-3?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · seQura
* [seQura: modalidades anunciadas en iryo, 1 de julio de 2026](https://www.sequra.com/es/post/iryo-incorpora-la-tecnologia-de-sequra?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · seQura
* [FRONTUR: agosto de 2026, datos provisionales; publicación del 2 de octubre](https://www.ine.es/dyngs/Prensa/FRONTUR0826.htm?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Instituto Nacional de Estadística

Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Paraty+and+seQura+bring+instalments+into+direct+hotel+booking+https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Paraty+and+seQura+bring+instalments+into+direct+hotel+booking&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") 

![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es)

About the author

## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/)

Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.

## Related articles

[Conversion](https://elacelerador.es/en/conversion/) Analysis 

### [Lola Casademunt turns fashion photographs into a journey through its catalogue](https://elacelerador.es/en/conversion/lola-casademunt-ai-total-look-catalogue-recommendations/)

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 20 October 2026 14 min 

[Conversion](https://elacelerador.es/en/conversion/) Analysis 

### [Neotel combines 400 numbers and branded caller ID for telephone acquisition](https://elacelerador.es/en/conversion/neotel-400-numbers-hiya-branded-calling-acquisition/)

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 18 October 2026 11 min 

[Conversion](https://elacelerador.es/en/conversion/) Analysis 

### [Differentiate an offer through clarity and usefulness](https://elacelerador.es/en/conversion/differentiate-an-offer-through-clarity-and-usefulness/)

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 4 min 

**In this report** 

1. [Direct booking is a commercial journey](#article-section-direct-booking-is-a-commercial-journey)
2. [Two schedules within the same transaction](#article-section-two-schedules-within-the-same-transaction)
3. [Attracting the guest and completing the purchase belong to the same system](#article-section-attracting-the-guest-and-completing-the-purchase-belong-to-the-same-system)
4. [Price, availability and payment answer different questions](#article-section-price-availability-and-payment-answer-different-questions)
5. [Summer data puts the direct channel's market in perspective](#article-section-summer-data-puts-the-direct-channel-s-market-in-perspective)
6. [Two Spanish providers with international activity](#article-section-two-spanish-providers-with-international-activity)
7. [More than a single payment screen](#article-section-more-than-a-single-payment-screen)
8. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F) [Back to top ↑](#article-top) 

## Related articles

[Conversion](https://elacelerador.es/en/conversion/) Analysis 

### [Lola Casademunt turns fashion photographs into a journey through its catalogue](https://elacelerador.es/en/conversion/lola-casademunt-ai-total-look-catalogue-recommendations/)

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 20 October 2026 14 min 

[Conversion](https://elacelerador.es/en/conversion/) Analysis 

### [Neotel combines 400 numbers and branded caller ID for telephone acquisition](https://elacelerador.es/en/conversion/neotel-400-numbers-hiya-branded-calling-acquisition/)

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 18 October 2026 11 min 

[Conversion](https://elacelerador.es/en/conversion/) Analysis 

### [Differentiate an offer through clarity and usefulness](https://elacelerador.es/en/conversion/differentiate-an-offer-through-clarity-and-usefulness/)

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 4 min

```json
{"@context":"https://schema.org","@graph":[{"@type":["Organization","NewsMediaOrganization"],"@id":"https://elacelerador.es/#publisher","name":"El Acelerador","url":"https://elacelerador.es/","description":"Marketing and growth hacking with examples from Spanish companies.","email":"pr@elacelerador.es","publishingPrinciples":"https://elacelerador.es/en/editorial-policy/","correctionsPolicy":"https://elacelerador.es/en/editorial-policy/","verificationFactCheckingPolicy":"https://elacelerador.es/en/editorial-policy/","masthead":"https://elacelerador.es/en/about/","ownershipFundingInfo":"https://elacelerador.es/en/about/","logo":{"@type":"ImageObject","url":"https://elacelerador.es/icon-512.png?v=20261017-stacked"}},{"@type":"Person","@id":"https://elacelerador.es/author/marian-vasile/#person","name":"Marian Vasile","url":"https://elacelerador.es/en/author/marian-vasile/","description":"Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.","sameAs":["https://marianvasile.com/","https://www.linkedin.com/in/nairamelisav/"],"image":{"@type":"ImageObject","url":"https://elacelerador.es/images/marian-vasile-autor-acelerador-retrato.webp","contentUrl":"https://elacelerador.es/images/marian-vasile-autor-acelerador-retrato.webp","width":519,"height":519,"caption":"Marian Vasile"}},{"@type":"ImageObject","url":"https://elacelerador.es/images/paraty-sequra-bring-instalments-into-direct-hotel-booking-facade-ritz-madrid-sign.webp","contentUrl":"https://elacelerador.es/images/paraty-sequra-bring-instalments-into-direct-hotel-booking-facade-ritz-madrid-sign.webp","width":1920,"height":1470,"caption":"The Ritz Hotel façade in Madrid on February 27, 2011. Archive photograph. Framing and size adapted.","@id":"https://elacelerador.es/images/paraty-sequra-bring-instalments-into-direct-hotel-booking-facade-ritz-madrid-sign.webp#image","creditText":"Luis García · CC BY-SA 3.0","isBasedOn":"https://commons.wikimedia.org/wiki/File:Hotel_Ritz_(Madrid)_03.jpg"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-1","name":"Paraty Tech: anuncio original de la alianza, 24 de junio de 2026","url":"https://www.paratytech.com/noticias/paraty-tech-incorpora-la-tecnologia-de-sequra-para-incrementar-las-reservas-directas-y-su-ticket-medio.html","creditText":"Paraty Tech"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-2","name":"seQura: comunicación posterior de la alianza, 7 de julio de 2026","url":"https://www.sequra.com/es/post/paraty-tech-crea-alianza-con-sequra","creditText":"seQura"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-3","name":"Paraty Tech: motor de reservas, marketing, revenue management y respuestas frecuentes","url":"https://www.paratytech.com/","creditText":"Paraty Tech"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-4","name":"Paraty Tech: perfil corporativo y presencia internacional","url":"https://www.paratytech.com/nosotros.html","creditText":"Paraty Tech"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-5","name":"Paraty Hoteles S.L.U.: identidad y Registro Mercantil de Málaga","url":"https://www.paratytech.com/es/?sectionContent=aviso-legal.html","creditText":"Paraty Tech"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-6","name":"SeQura Worldwide S.A.: identidad y Registro Mercantil de Barcelona","url":"https://legal.sequra.com/aviso_legal","creditText":"seQura"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-7","name":"seQura: pagos flexibles y configuraciones por sector","url":"https://www.sequra.com/es/merchant/pagos-flexibles","creditText":"seQura"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-8","name":"seQura: Divide en 3 y experiencia de compra","url":"https://www.sequra.com/es/merchant/divide-en-3","creditText":"seQura"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-9","name":"seQura: modalidades anunciadas en iryo, 1 de julio de 2026","url":"https://www.sequra.com/es/post/iryo-incorpora-la-tecnologia-de-sequra","creditText":"seQura"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-10","name":"FRONTUR: agosto de 2026, datos provisionales; publicación del 2 de octubre","url":"https://www.ine.es/dyngs/Prensa/FRONTUR0826.htm","creditText":"Instituto Nacional de Estadística"},{"@type":"Dataset","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#dataset","url":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-top","name":"The data behind the story: Paraty and seQura bring instalments into direct hotel booking","description":"Data accompanying the article, with the published research figures, tables, sources and methodological notes. The CSV download contains the complete article data export.","inLanguage":"en-GB","isPartOf":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article","hasPart":[{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-figure-1-dataset"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-figure-2-dataset"}],"isAccessibleForFree":false,"isBasedOn":["https://www.sequra.com/es/post/iryo-incorpora-la-tecnologia-de-sequra","https://www.paratytech.com/noticias/paraty-tech-incorpora-la-tecnologia-de-sequra-para-incrementar-las-reservas-directas-y-su-ticket-medio.html","https://www.ine.es/dyngs/Prensa/FRONTUR0826.htm"],"publisher":{"@id":"https://elacelerador.es/#publisher"},"distribution":{"@type":"DataDownload","name":"Download data (CSV)","contentUrl":"https://elacelerador.es/en/download.csv?article=%2Fen%2Fconversion%2Fparaty-sequra-instalments-direct-hotel-booking%2F","encodingFormat":"text/csv","requiresSubscription":true,"isAccessibleForFree":false}},{"@type":"Dataset","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-figure-1-dataset","url":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-figure-1","name":"Maximum instalment term announced in two travel agreements","description":"The iryo announcement specifies options up to ten months; the Paraty hotel agreement specifies up to twelve. The comparison concerns maximum duration, not financing cost, availability or approval rates. Different merchant configurations. Only iryo’s three-month option is expressly described as interest-free; the hotel announcement does not label all twelve-month arrangements interest-free.","inLanguage":"en-GB","isPartOf":{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#dataset"},"isAccessibleForFree":false,"publisher":{"@id":"https://elacelerador.es/#publisher"},"variableMeasured":[{"@type":"PropertyValue","name":"Announced maximum","unitText":"months"}],"isBasedOn":["https://www.sequra.com/es/post/iryo-incorpora-la-tecnologia-de-sequra","https://www.paratytech.com/noticias/paraty-tech-incorpora-la-tecnologia-de-sequra-para-incrementar-las-reservas-directas-y-su-ticket-medio.html"]},{"@type":"Dataset","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-figure-2-dataset","url":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-figure-2","name":"International tourist arrivals in Spain by main accommodation","description":"Hotel and rented-housing categories in August 2026. Hotels recorded 8,043,507 arrivals, up 6.6% year on year; rented housing recorded 1,570,585, up 13.7%. These selected categories do not represent the complete accommodation distribution. Provisional figures for non-resident tourists classified by the trip’s main accommodation. Arrivals are not rooms, nights, direct bookings or customers of Paraty or seQura. FRONTUR provisional survey estimates of international non-resident tourist arrivals, classified by main accommodation; August 2026.","inLanguage":"en-GB","isPartOf":{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#dataset"},"isAccessibleForFree":false,"publisher":{"@id":"https://elacelerador.es/#publisher"},"variableMeasured":[{"@type":"PropertyValue","name":"August 2026","unitText":"international tourist arrivals"}],"isBasedOn":["https://www.ine.es/dyngs/Prensa/FRONTUR0826.htm"],"provider":{"@type":"Organization","name":"Instituto Nacional de Estadística","url":"https://www.ine.es/"},"temporalCoverage":"2026-08-01/2026-08-31","spatialCoverage":{"@type":"Place","name":"Spain","identifier":"ES"},"measurementTechnique":"FRONTUR provisional survey estimates of international non-resident tourist arrivals, classified by main accommodation; August 2026."},{"@type":"Article","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article","url":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/","headline":"Paraty and seQura bring instalments into direct hotel booking","description":"The alliance lets guests spread a booking over up to twelve months while the hotel receives the full amount from the outset. Payment joins acquisition, booking and commercial tools.","datePublished":"2026-10-18T13:47:14.637Z","dateModified":"2026-10-18T13:47:14.637Z","inLanguage":"en-GB","mainEntityOfPage":{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#webpage"},"translationOfWork":{"@id":"https://elacelerador.es/conversion/paraty-sequra-cuotas-reservas-directas-hoteles/#article"},"isPartOf":{"@id":"https://elacelerador.es/en/#website"},"isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"}],"image":[{"@id":"https://elacelerador.es/images/paraty-sequra-bring-instalments-into-direct-hotel-booking-facade-ritz-madrid-sign.webp#image"}],"articleSection":"Conversion","keywords":["Daniel Romero","Instituto Nacional de Estadística","Paraty Tech","Soho Hotels","seQura"],"mentions":[{"@type":"Person","@id":"https://elacelerador.es/en/person/daniel-romero/#entity","name":"Daniel Romero","url":"https://elacelerador.es/en/person/daniel-romero/"},{"@type":"Organization","@id":"https://elacelerador.es/en/organization/instituto-nacional-de-estadistica/#entity","name":"Instituto Nacional de Estadística","url":"https://elacelerador.es/en/organization/instituto-nacional-de-estadistica/"},{"@type":"Organization","@id":"https://elacelerador.es/en/company/paraty-tech/#entity","name":"Paraty Tech","url":"https://elacelerador.es/en/company/paraty-tech/"},{"@type":"Organization","@id":"https://elacelerador.es/en/company/soho-hotels/#entity","name":"Soho Hotels","url":"https://elacelerador.es/en/company/soho-hotels/"},{"@type":"Organization","@id":"https://elacelerador.es/en/company/sequra/#entity","name":"seQura","url":"https://elacelerador.es/en/company/sequra/"}],"wordCount":2490,"timeRequired":"PT12M","citation":[{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-1"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-2"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-3"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-4"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-5"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-6"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-7"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-8"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-9"},{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article-source-10"}],"author":[{"@id":"https://elacelerador.es/author/marian-vasile/#person"}],"publisher":{"@id":"https://elacelerador.es/#publisher"}},{"@type":"WebPage","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#webpage","url":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/","name":"Paraty and seQura bring instalments into direct hotel booking","description":"The alliance lets guests spread a booking over up to twelve months while the hotel receives the full amount from the outset. Payment joins acquisition, booking and commercial tools.","inLanguage":"en-GB","isPartOf":{"@id":"https://elacelerador.es/en/#website"},"mainEntity":{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#article"},"breadcrumb":{"@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://elacelerador.es/images/paraty-sequra-bring-instalments-into-direct-hotel-booking-facade-ritz-madrid-sign.webp#image"}},{"@type":"BreadcrumbList","@id":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://elacelerador.es/en/"},{"@type":"ListItem","position":2,"name":"Conversion","item":"https://elacelerador.es/en/conversion/"},{"@type":"ListItem","position":3,"name":"Paraty and seQura bring instalments into direct hotel booking","item":"https://elacelerador.es/en/conversion/paraty-sequra-instalments-direct-hotel-booking/"}]}]}
```
