Canonical URL: https://elacelerador.es/en/company/metricool/

---
description: News mentioning Metricool, with the latest coverage from El Acelerador.
title: Metricool News | El Acelerador
image: https://elacelerador.es/images/social/v1/publication-en.jpg
---

1. [Home](https://elacelerador.es/en/)
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# Metricool

News mentioning Metricool, with the latest coverage from El Acelerador.

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [Metricool compares 628,969 Meta and TikTok campaigns in its Social Ads 2026 study](https://elacelerador.es/en/acquisition/metricool-social-ads-2026-meta-tiktok-budget/)

The research covers campaigns from 44,355 advertisers and compares six months of 2025 and 2026\. Some 91% of advertisers in the panel use only Meta.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 12 October 2026 5 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Metricool compares 6.2 million short videos from Instagram, TikTok and YouTube](https://elacelerador.es/en/data-and-automation/metricool-short-video-attention-platforms/)

The Aug. 26 report covers 375,462 accounts. Its differences in platform views need to be read with metric definitions and sample limits.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Metricool: only 12% of surveyed professionals have clear rules for AI use](https://elacelerador.es/en/data-and-automation/metricool-ai-social-media-process-policies/)

The Aug. 19 report draws on more than 700 social media professionals. Three in four say they use AI in their day-to-day work.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min 

[Data and automation](https://elacelerador.es/en/data-and-automation/) News 

## [Metricool observes more views and lower average viewing duration in its YouTube 2026 study](https://elacelerador.es/en/data-and-automation/metricool-youtube-2026-play-commercial-explanation/)

The July 28 analysis covers 799,718 videos from 71,177 accounts. Its findings invite a review of format mix before attributing the change to lost interest.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 5 min 

[Acquisition](https://elacelerador.es/en/acquisition/) News 

## [Metricool: carousels receive nine times more saves than single images in its panel](https://elacelerador.es/en/acquisition/metricool-instagram-saving-discovering-brand/)

The Instagram 2026 study analyses 24.4 million posts. Its comparisons favour carousels for saves and Reels for reach, without measuring sales.

[Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 7 min

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