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---
description: How travel and expense support change the commercial assessment of digital trial participation campaigns at Worldwide Clinical Trials.
title: Worldwide: digital campaigns and travel to the site
image: https://elacelerador.es/images/social/v1/worldwide-clinical-trials-travelling-site-also-counts-digital-campaign-6eaf4ab4ab3bee37f4f565227495dd89.jpg
---

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# Worldwide Clinical Trials: travelling to the site also counts in a digital campaign

The offering brings advertising, referral management and travel support together. The combination reveals costs excluded when campaigns are judged only by responses.

By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 at 08:57 CEST 4 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

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![Several people seated on blue chairs in a hospital waiting room.](https://elacelerador.es/images/variants/v1/worldwide-clinical-trials-travelling-site-also-counts-digital-campaign-several-people-seated-w1280.webp) 

 Hospital waiting room photographed in 2018\. Context image about arriving at a care centre; it does not depict a Worldwide Clinical Trials study. Framing adapted. Photo: [El Nuevo Doge · CC0](https://commons.wikimedia.org/wiki/File:Sala%5Fde%5Fespera%5Fen%5Fun%5Fhospital.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

**In this report** 

1. [The response arrives before the journey](#article-section-the-response-arrives-before-the-journey)
2. [The platform records the step; the service must make it possible](#article-section-the-platform-records-the-step-the-service-must-make-it-possible)

3 figures 
* [Participants’ daily routines create a burden beyond first contact](#article-figure-1)
* [A doctor’s recommendation elicits intent without establishing participation](#article-figure-2)
* [Support services and digital channels describe different tasks](#article-figure-3)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Fworldwide-clinical-trials-site-travel-digital-campaign%2F) 

Chart values, table cells, source references and the report revision date.

Worldwide Clinical Trials offers travel assistance and expense reimbursement alongside digital study communication. The combination appears in its participation and continuity services  and reveals a cost advertising cannot resolve: getting to the site after responding. 

The company describes digital advertising and social media directing people to a study website with a referral-management platform. That journey records the response. Its economic consequence also depends on what follows: assessment, site availability and support for completing planned visits. 

## The response arrives before the journey 

A form can confirm interest without establishing that the journey is practical for the person. Eligibility belongs to the protocol and the clinical team’s assessment; travel raises another question. Assistance addresses a specific task between the digital response and the visit. 

Daily burden appears in a historical reference distinct from the form. In 2019, 14% of former participants surveyed by CISCRP described participation as somewhat disruptive and 5% as very disruptive. The report identifies travel and visit duration among the difficulties. These are reported experiences without isolating how much transport assistance could resolve. 

The data behind the story 

### Participants’ daily routines create a burden beyond first contact

Self-reported impact of participation on daily routine, CISCRP international survey, 2019.

 Respondents 

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Statista; Original source and methodology

CISCRP, June–July 2019; online survey, 3,654 former trial participants. Historical reference, not a current distribution or causal effect of a campaign, site or support service.

Explore the data table 

Scroll left or right to see all columns 

__Participants’ daily routines create a burden beyond first contact (%)__
| Category              | Respondents |
| --------------------- | ----------- |
| Not at all disruptive | 44%         |
| Not very disruptive   | 37%         |
| Somewhat disruptive   | 14%         |
| Very disruptive       | 5%          |

For a sponsor purchasing the service, those activities have different budgets. Advertising pays for awareness and contacts. Support requires site time. Transport and expense administration add costs depending on the journey and the assistance provided. One cost-per-response measure leaves part of the contracted service outside the calculation. 

That difference changes how a commercial proposal is designed. Study communication can widen geographical reach; doing so without considering travel can attract interest needing more support than expected. The ability to serve that interest determines which expansion is sustainable. 

Even a doctor’s recommendation leaves delivery open. In Research!America’s October 2023 national US survey, 34% said they would be very likely to participate in that situation and 45% somewhat likely. These are hypothetical intentions. Geographical expansion requires additional information on eligibility and travel alongside initial interest. 

The data behind the story 

### A doctor’s recommendation elicits intent without establishing participation

Stated likelihood of joining a doctor-recommended trial, United States, October 2023.

 Respondents 

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Statista; Original source and methodology

Research!America / ACRO / Zogby: weighted online survey, national sample of 1,005 adults aged 18+. Statista rounds the values. Hypothetical response, not eligibility, actual enrolment or company outcomes.

Explore the data table 

Scroll left or right to see all columns 

__A doctor’s recommendation elicits intent without establishing participation (%)__
| Category              | Respondents |
| --------------------- | ----------- |
| Very likely           | 34%         |
| Somewhat likely       | 45%         |
| Not likely            | 9%          |
| Would not participate | 2%          |
| Not sure              | 10%         |

## The platform records the step; the service must make it possible 

Referral management can show where an application remains pending and who should handle it. It does not replace the support the person needs. A visit confirmation, an expense question and a decision not to continue are different situations even when all follow the same campaign. 

Assistance is also a separate task from the contact channel. In the historical CISCRP series reported by Statista, 21% reported text messaging and 11% concierge services, including travel arrangements. The distinction helps budget communication and support separately; these 2019 figures do not describe Worldwide’s current service. 

The data behind the story 

### Support services and digital channels describe different tasks

Reported use of selected solutions during a trial, CISCRP international survey, 2019.

 Respondents 

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Statista; Original source and methodology

3,654 former participants, June–July 2019; online survey with multiple answers. Concierge services include travel arrangements. Shares of people, not use frequency, clinical effectiveness or 2026 penetration.

Explore the data table 

Scroll left or right to see all columns 

__Support services and digital channels describe different tasks (%)__
| Category           | Respondents |
| ------------------ | ----------- |
| Text messaging     | 21%         |
| Smartphone app     | 15%         |
| Wearable devices   | 13%         |
| Concierge services | 11%         |
| None of the above  | 27%         |

Worldwide’s protocol development and feasibility services  provide another connection: study planning precedes the promise a potential participant receives. Clear communication about attending can make responses more useful to the team without anticipating clinical decisions. 

The service pages describe capabilities without isolating the effect of assistance on retention. Commercial analysis does not need to invent that result. It can compare which parts of the journey each offering includes and the resources required to serve anticipated contact volumes. 

For Worldwide, growth has a more concrete proposition when sponsors can follow communication through to a visit and understand its costs. Advertising expands the first contact. Support for reaching the site determines how much attention can become participation the study is equipped to sustain. 

[Back to top ↑](#article-top) 

## In this article

### Sources and documents

* [Worldwide Clinical Trials: participant outreach and retention services](https://www.worldwide.com/capabilities/patient-recruitment-retention/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · www.worldwide.com
* [Worldwide Clinical Trials: protocol development and feasibility](https://www.worldwide.com/capabilities/feasibility-protocol-development/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · www.worldwide.com
* Statista
* [Original source and methodology](https://www.ciscrp.org/wp-content/uploads/2019/12/Participation-Experiences-04DEC-1.pdf?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · www.ciscrp.org
* [Original source and methodology](https://www.researchamerica.org/sd%5Fquestion/if-your-doctor-found-a-clinical-trial-for-you-and-recommended-you-join-how-likely-would-you-be-to-participate-in-a-clinical-trial/?returl=%2Fsd%5Fsurvey%2F2023-clinical-trial-survey%2F&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · www.researchamerica.org

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About the author

## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/)

Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.

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**In this report** 

1. [The response arrives before the journey](#article-section-the-response-arrives-before-the-journey)
2. [The platform records the step; the service must make it possible](#article-section-the-platform-records-the-step-the-service-must-make-it-possible)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Fworldwide-clinical-trials-site-travel-digital-campaign%2F) [Back to top ↑](#article-top) 

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