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---
description: How partner campaigns and AWS Marketplace connect digital demand, evaluation and cybersecurity procurement at TrendAI.
title: TrendAI: from partner lead to AWS purchasing
image: https://elacelerador.es/images/social/v1/trendai-connects-partner-demonstration-buyer-s-cloud-budget-1c0ee9183de59f61b35cde49bde8d26c.jpg
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# TrendAI connects the partner demonstration with the buyer’s cloud budget

AWS Marketplace enables procurement against committed spending with consolidated billing. Partner campaigns gain a more concrete destination than an information request.

By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 at 08:57 CEST 4 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

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![A person works with a laptop beside data centre equipment.](https://elacelerador.es/images/variants/v1/trendai-connects-partner-demonstration-buyer-s-cloud-budget-person-works-laptop-beside-w1280.webp) 

 Work on servers at NERSC, United States. Context and archive photograph, October 2011\. Framing adapted. Photo: [Derrick Coetzee · CC0](https://commons.wikimedia.org/wiki/File:Technician%5Fwith%5Flaptop%5Fworking%5Fon%5Fserver%5Frack%5Fat%5FNERSC.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

**In this report** 

1. [Assessment starts the sale; procurement determines whether it advances](#article-section-assessment-starts-the-sale-procurement-determines-whether-it-advances)
2. [Service continuity also belongs in the sales argument](#article-section-service-continuity-also-belongs-in-the-sales-argument)

2 figures 
* [AWS accounts for 32% of worldwide cloud-infrastructure spending](#article-figure-1)
* [Software and services require distinct budgets and delivery](#article-figure-2)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Ftrendai-partner-demonstration-cloud-budget%2F) 

Chart values, table cells, source references and the report revision date.

TrendAI exceeded $1 billion in cumulative global AWS Marketplace sales, according to its August 20, 2026 announcement . The commercial detail lies in procurement: customers can purchase against existing AWS committed spending and receive consolidated billing. 

That mechanism gives channel campaigns a specific destination. TrendAI’s partner portal  offers lead generation through co-branded risk assessments and interactive demonstrations. Someone requesting a demonstration must still decide how to buy the service; the marketplace connects that decision with an existing budget. 

## Assessment starts the sale; procurement determines whether it advances 

A risk assessment can give buyers a reason to discuss a specific need. For a partner, its commercial usefulness depends on turning interest into a proposal the customer can assess and purchase. The journey needs to retain what was examined, which service is offered and what subsequent work is included. 

Marketplace procurement can reduce a friction separate from the technical question: using a budget and processing a supplier transaction. TrendAI’s announcement describes private offers and consulting-partner purchasing tools. It does not establish that every purchase bypasses the customer’s internal approvals. 

The data behind the story 

### AWS accounts for 32% of worldwide cloud-infrastructure spending

Provider shares of worldwide spending in the fourth quarter of 2025, according to Omdia. The market includes infrastructure and platforms, not marketplace cybersecurity purchases.

 Share of spending 

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Statista; Omdia: Cloud Channels Analysis, March 26, 2026

Worldwide share by spending, not buyer or license counts. Omdia includes third-party BMaaS, IaaS, PaaS, CaaS and serverless delivered over the Internet. It does not measure AWS Marketplace sales, customers’ committed budgets or TrendAI’s market share.

Explore the data table 

Scroll left or right to see all columns 

__AWS accounts for 32% of worldwide cloud-infrastructure spending (%)__
| Category        | Share of spending |
| --------------- | ----------------- |
| AWS             | 32%               |
| Microsoft Azure | 22%               |
| Google Cloud    | 12%               |
| Other providers | 34%               |

Infrastructure context explains the channel’s scale: Omdia assigns AWS 32% of worldwide spending in Q4 2025\. It does not measure marketplace security purchases. For TrendAI, the opportunity is to connect a specific need with the purchasing process of an account already using that environment. 

The $1 billion figure represents cumulative sales through the global channel. It is neither an annual growth rate, a single year’s revenue nor partners’ margins. Retaining the unit makes scale readable without converting it into an economic result the announcement does not provide. 

## Service continuity also belongs in the sales argument 

TrendAI is the name of Trend Micro’s enterprise business, announced March 23, 2026 . Brand identity and the purchasing channel can make the offering easier to recognise. The commercial relationship still needs clarity about deployment, support and renewal. 

A partner selling a service must explain who interprets the assessment, who configures the solution and who responds to an incident. Those activities consume capacity and affect service pricing. Generating more contacts without defining them increases conversations before increasing repeatable delivery. 

The data behind the story 

### Software and services require distinct budgets and delivery

Worldwide end-user information-security spending by segment. The 2025 and 2026 amounts are Gartner forecasts published in July 2025.

 Security softwareSecurity servicesNetwork security 

million USD

Tap or hover for details. Select a series above to show or hide it.

Expand notesCollapse notes 

**Sources:** Statista; Gartner: information-security spending forecast, July 29, 2025

Estimated or projected worldwide spending; 2025 and 2026 are not realized results. Original amounts are in millions of U.S. dollars. The market includes purchases outside AWS Marketplace and does not estimate TrendAI revenue or partner margins.

Explore the data table 

Scroll left or right to see all columns 

__Software and services require distinct budgets and delivery (million USD)__
| Category        | Security software   | Security services  | Network security   |
| --------------- | ------------------- | ------------------ | ------------------ |
| 2024            | 94,960 million USD  | 77,130 million USD | 21,317 million USD |
| 2025 (forecast) | 105,940 million USD | 83,812 million USD | 23,273 million USD |
| 2026 (forecast) | 121,154 million USD | 92,780 million USD | 25,825 million USD |

Gartner’s forecast, compiled by Statista, separates $121,154 million in security software from $92,780 million in services for 2026\. That distinction matters to the channel: a software contract does not itself define the deployment and support work the partner needs to explain and price. 

Demand investment finds a criterion when the full journey can be followed: a relevant assessment, an understandable proposal and purchasing that fits the customer’s process. Consolidated billing facilitates one part of the transaction; a clear offer allows the partner to retain the relationship beginning in the campaign. Channel growth depends on both pieces accompanying the same account. 

[Back to top ↑](#article-top) 

## In this article

### Sources and documents

* [TrendAI: AWS Marketplace sales milestone, 20 August 2026](https://newsroom.trendmicro.com/2026-08-20-TrendAI-TM-Surpasses-1-Billion-in-AWS-Marketplace-Sales-as-AI-Security-Co-Innovation-with-AWS-Accelerates?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · newsroom.trendmicro.com
* [TrendAI partner portal: lead-generation campaigns](https://partner.trendmicro.com/en-US/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · partner.trendmicro.com
* [Trend Micro enterprise business renamed TrendAI, 23 March 2026](https://newsroom.trendmicro.com/2026-03-23-Trend-Micros-Enterprise-Business-is-now-TrendAI-TM?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · newsroom.trendmicro.com
* Statista
* [Omdia: Cloud Channels Analysis, March 2026](https://omdia.tech.informa.com/pr/2026/mar/global-cloud-infrastructure-spending-rose-29percent-in-q4-2025-as-hyperscalers-scaled-ai-infrastructure-investment?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Omdia
* [Gartner: forecast published July 29, 2025](https://www.gartner.com/en/newsroom/press-releases/2025-07-29-gartner-forecasts-worldwide-end-user-spending-on-information-security-to-total-213-billion-us-dollars-in-2025?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Gartner

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About the author

## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/)

Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.

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**In this report** 

1. [Assessment starts the sale; procurement determines whether it advances](#article-section-assessment-starts-the-sale-procurement-determines-whether-it-advances)
2. [Service continuity also belongs in the sales argument](#article-section-service-continuity-also-belongs-in-the-sales-argument)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Ftrendai-partner-demonstration-cloud-budget%2F) [Back to top ↑](#article-top) 

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