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---
description: The OLYMP and Endress+Hauser cases show how product-level environmental traceability connects software, communication and buyer questions.
title: Sphera: environmental data for commercial claims
image: https://elacelerador.es/images/social/v1/sphera-environmental-data-worth-more-when-supports-product-promise-acff899ebcb1a78da1ed2931aea85f4a.jpg
---

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# Sphera: environmental data is worth more when it supports the product promise

OLYMP used life-cycle assessment to support communication about packaging. The case connects data quality with evidence sales and marketing teams can use.

By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 13 October 2026 at 08:57 CEST 4 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

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![Shelves holding paper bags, boxes and other packaging in several colours.](https://elacelerador.es/images/variants/v1/sphera-environmental-data-worth-more-when-supports-product-promise-shelves-holding-paper-w1280.webp) 

 Paper and cardboard packaging at a shop in Singapore, photographed in 2012\. Context photograph of packaging materials; it does not show OLYMP packaging. Framing adapted. Photo: [Ivan Bandura · CC BY 2.0](https://commons.wikimedia.org/wiki/File:Cardboard%5Fboxes%5F%286956651267%29.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) 

**In this report** 

1. [A product reference keeps a figure connected to its subject](#article-section-a-product-reference-keeps-a-figure-connected-to-its-subject)
2. [Renewal also depends on buyers’ questions](#article-section-renewal-also-depends-on-buyers-questions)

2 figures 
* [Identifying a product and trusting its claim are distinct barriers](#article-figure-1)
* [Buyers ask for product changes and an explanation of their impact](#article-figure-2)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Fsphera-environmental-data-product-promise%2F) 

Chart values, table cells, source references and the report revision date.

Environmental data has a commercial consequence when it supports an explanation about a product. Sphera describes OLYMP’s case , using life-cycle assessment of packaging and DEKRA support to substantiate external communication. The information reaches a promise a customer can examine. 

For a business selling sustainability software, data and services, that destination provides a concrete value criterion. A dashboard opened demonstrates tool use. A supported claim identifies work the buyer could accomplish with it. The distinction connects software adoption with communication and selling. 

The data behind the story 

### Identifying a product and trusting its claim are distinct barriers

Barriers reported by people wanting to buy or wear fashion more sustainably. GlobeScan survey for Zalando, February 2025.

 Cite each barrier 

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Statista; Zalando and GlobeScan: It takes many, methodology and subsamples

Online panel in Germany, France, Italy, Sweden and the UK, aged 18–44\. Total study: 5,013; this question: 4,755 people wanting to change their habits, up to five responses. Four selected Statista barriers. Does not represent all Europe or Sphera/OLYMP sales outcomes.

Explore the data table 

Scroll left or right to see all columns 

__Identifying a product and trusting its claim are distinct barriers (%)__
| Category                          | Cite each barrier |
| --------------------------------- | ----------------- |
| Prices too high                   | 41%               |
| Products hard to identify         | 27%               |
| Unsure where to shop              | 24%               |
| Distrust of sustainability claims | 19%               |

The GlobeScan survey for Zalando, compiled by Statista, separates difficulties identifying products, cited by 27%, from distrust of claims, by 19%, among respondents wanting to change their habits. Documentary evidence can address those questions; price, cited by 41%, presents a different barrier. 

## A product reference keeps a figure connected to its subject 

Sphera’s product carbon footprint assessment  collects supplier information and considers quality, method and verification. It also matches product codes with existing systems. The detail matters: a figure lacking the correct reference can become separated from the item a buyer is asking about. 

The sales team needs to know which product the data covers, the calculation’s scope and its supporting document. Changing a material or formulation can require reviewing that connection. A figure stored in a system does not itself establish whether it still describes the product being offered. 

Marketing’s task begins with preserving those conditions when writing. A packaging result does not automatically describe every impact of the garment. Extending the commercial language beyond the assessed subject weakens the evidence the software helped prepare. 

The data behind the story 

### Buyers ask for product changes and an explanation of their impact

Actions requested of brands and retailers by participants expecting help to change their habits. This is a different question from the barriers question.

 Request each action 

Tap or hover for details. All values are also available in the data table.

Expand notesCollapse notes 

**Sources:** Statista; Zalando and GlobeScan: It takes many, methodology and subsamples

Same five-country study, February 2025, ages 18–44\. This question: 4,363 people expecting help from brands and retailers; multiple responses. Five selected actions. Expectations do not prove that disclosing a carbon footprint causes a purchase.

Explore the data table 

Scroll left or right to see all columns 

__Buyers ask for product changes and an explanation of their impact (%)__
| Category                                  | Request each action |
| ----------------------------------------- | ------------------- |
| More affordable prices                    | 38%                 |
| Sustainable or recycled materials         | 33%                 |
| Less packaging waste and greener shipping | 32%                 |
| Disclose environmental and social impacts | 29%                 |
| Care and repair guidance                  | 27%                 |

In a different question from the same study, 29% of those expecting brands to help request disclosure of products’ environmental and social impact. Another 32% request less packaging waste and greener shipping. For a Sphera client, retaining the calculation’s scope allows an explanation of what was assessed without presenting packaging as evidence for a garment’s entire impact. 

## Renewal also depends on buyers’ questions 

Another Sphera case, involving Endress+Hauser , begins with growing demand for reliable product carbon footprints across its portfolio. Its response combines a parameterised model with assessment and calculation tools. The commercial distinction is repeating a documented answer for different products while retaining the relationship between data and reference. 

Expansion of a Sphera account can rest on that usable work: how many references have current evidence and which commercial questions the buyer can answer. Platform access volumes add operational information but do not establish which documents reached sales or which claims could be substantiated. 

The public cases describe capabilities and customer experiences from the supplier’s perspective. They do not isolate additional revenue or guarantee that every communication satisfies all applicable requirements. They do support analysis of continuity between calculation, product and message. 

The next module or service has a purchasing argument when it extends that continuity. For Sphera, demonstrating how a company keeps evidence connected to its catalogue brings software closer to a recognisable commercial need. Value reaches the point where a buyer asks about a product and the answer retains its data, scope and supporting evidence. 

[Back to top ↑](#article-top) 

## In this article

### Sources and documents

* [Sphera: customers put LCAs to work, 12 January 2026](https://sphera.com/resources/blog/sphera-customers-put-lcas-to-work/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · sphera.com
* [Sphera: product carbon footprint assessment](https://sphera.com/solutions/supply-chain-risk-management/supplier-engagement-solution/product-carbon-footprint-assessment/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · sphera.com
* [Sphera: Endress+Hauser product portfolio case, 10 June 2025](https://sphera.com/resources/case-study/endresshauser-sphera-harmonizing-pcf-reporting-of-a-product-portfolio/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · sphera.com
* Statista
* [Zalando and GlobeScan: It takes many, methodology and subsamples](https://corporate.zalando.com/public/media-download/Zalando-SE%5FABGR-2025%5FIt-takes-many.pdf?VersionId=Urx8eZg9Oj8IHmugvSNqG8iwOdBQF5FZ&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Zalando / GlobeScan

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![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es)

About the author

## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/)

Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.

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**In this report** 

1. [A product reference keeps a figure connected to its subject](#article-section-a-product-reference-keeps-a-figure-connected-to-its-subject)
2. [Renewal also depends on buyers’ questions](#article-section-renewal-also-depends-on-buyers-questions)

[Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Fsphera-environmental-data-product-promise%2F) [Back to top ↑](#article-top) 

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