Canonical URL: https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/ --- description: HICARI's study combines 1,012 requests and 53 brands, examining creator selection, video rates and the move from organic content into advertising. title: HICARI: UGC video prices and creator selection in Spain image: https://elacelerador.es/images/social/v1/style-comes-before-price-how-brands-spain-buy-creator-made-video-3d44b1b0e5299929e808f406f2d2f560.jpg --- 1. [Home](https://elacelerador.es/en/) 2. [Cases and research](https://elacelerador.es/en/cases-and-research/) # Style comes before price: how brands in Spain buy creator-made video HICARI's survey of 53 brands places creators' communication ahead of price. Its findings show what buyers commission, what it costs and how content moves from brand channels… By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 16 October 2026 at 04:35 CEST 12 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn. Preview requests: 0") [ ](https://wa.me/?text=Style+comes+before+price%3A+how+brands+in+Spain+buy+creator-made+video+https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp. Preview requests: 0") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Style+comes+before+price%3A+how+brands+in+Spain+buy+creator-made+video&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram. Preview requests: 0") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook. Preview requests: 0") ![A vertically mounted smartphone on a tripod frames a woman seated beside a desk.](https://elacelerador.es/images/variants/v1/style-comes-before-price-how-brands-spain-buy-creator-made-video-vertically-w1280.webp) Preparing a vertical smartphone shot in Rennes, France. Archive photograph published in October 2025; cropped and adapted. Photo: [Afffect / Unsplash](https://unsplash.com/photos/woman-recording-herself-on-smartphone-in-office-MyQuDbteFsg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) A creator's style and communication matter more than price when brands commission UGC video. [HICARI](https://elacelerador.es/en/company/hicari/) 's first study of this market in Spain finds that 95% of surveyed brands name communication among their selection criteria, while 21% mention price. The difference helps explain what companies buy when they commission a piece that resembles an everyday recommendation. They are looking for someone who can present a product in the language of social media. The size of the creator's following plays a different role when the video will appear on the brand's own account or in its advertising. HICARI presented the study on Aug. 25, 2026 , and developed its findings in summaries published during September. The research combines 1,012 content requests from its platform with a survey of 53 brands. These are separate groups: requests describe production activity, while survey responses capture decisions and assessments from people buying UGC. Brands named in the research include [Flexicar](https://elacelerador.es/en/company/flexicar/) , [Iberdrola](https://elacelerador.es/en/company/iberdrola/) and [Impress](https://elacelerador.es/en/company/impress/) . Flexicar's account offers a clue to the commercial journey of these pieces: content commissioned for organic posts subsequently appeared in paid campaigns. That extends the creator's role from producing a post to supplying material for an advertising team. ## A camera, a product and a content purchase UGC stands for user-generated content, although this market also uses the term for videos commissioned from and paid to creators . The distinction matters. A spontaneous customer comment and a piece produced from a commercial brief have different origins, even when they share an informal tone or are recorded on a phone. HICARI's service lets a brand choose a creator, explain its requirements and receive a video for its own channels or advertising. The company also offers assignments in which the creator publishes on their own profile. Each format combines production and distribution differently. A buyer needs to understand which service it is commissioning to evaluate what it receives. Less than 10% of the platform requests analysed were intended for publication on a creator's own social accounts. Most were intended to obtain content that the brand would subsequently use. That places production at the economic centre of this model: the company can supply the audience through its existing community or its advertising investment. ## Style becomes a buying criterion After communication, 68% of the surveyed brands mention editing quality. The creator's demographic profile appears in 16% of responses. These criteria can coexist within a single commission; the percentages should not be added as if they split the market into exclusive groups. Selection has a specific creative consequence. A product that needs a careful explanation calls for a different presentation from a quick demonstration. The fit becomes visible in how a creator organises information, speaks to the camera and uses images or cuts to keep the message understandable. A portfolio lets the buyer observe those decisions before assigning the work. This helps explain why a profile based only on age, location and follower count can be insufficient for buying content. Those attributes help locate people, but the video needs to perform a communication task. A brand explaining a service needs to assess whether a creator can turn it into a sequence that the audience can follow. The finding does not remove the importance of the person appearing on screen. In a demonstration, the product and situation of use still affect who can credibly deliver the message. The survey records buyers' stated priorities when selecting, rather than an instruction to ignore those differences. Communication is assessed within the particular assignment a brand needs to complete. ## The main difficulty is matching brand and creator Content quality or finding the right creator is the biggest challenge for 79% of the brands surveyed. The finding places the fit between the two parties at the centre of the process. A production can be recorded correctly and still use a tone that does not suit the product, or leave out the information that matters to a prospective customer. The brief connects those requirements with the creator's work. On HICARI it can be public, inviting applications, or private, addressed to a selected profile. The distinction allows a combination of discovery and continuity. In the first case, a brand looks for possible solutions across several portfolios; in the second, it can work directly with someone whose style it already knows. For agencies and internal teams, that choice affects campaign coordination. A clear assignment allows the material to be prepared around the offer, format and intended use. It also reduces the chance of receiving an attractive video that is difficult to integrate into a product page or a campaign with a specific commercial message. The platform lets buyers review portfolios before selecting an applicant. That stage provides a sample of completed work that a list of personal attributes cannot supply. A company can observe whether an explanation feels natural, how the product is introduced and the role of editing. Reviewing that material connects the survey's preference for style with a concrete commissioning decision. HICARI's website advertises one round of minor changes without an extra charge if the content does not meet the brief. That condition makes the original assignment a concrete reference for delivery: the team needs to relate what arrives to what it ordered. Reviewing the piece forms part of the commissioned production and its practical coordination. ## What a 30-second piece costs HICARI's price summary , published on Sept. 10, distinguishes three levels for a standard 30-second video: €90 for Standard, €125 for Pro and €160 for Premium. These are platform references based on creator level. Duration is an important part of the comparison: a price per piece without a specified format can describe very different assignments. The data behind the story ### Price per 30-second video, by creator tier Prices published by HICARI for a standard 30-second UGC video at its Standard, Pro and Premium creator tiers, in its September 10 summary of the first Spain UGC Study 2026. Price published by HICARI EUR/video Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Source:** HICARI: UGC video pricing, September 10, 2026 Standard 30-second video. Additional versions and usage rights for paid campaigns are agreed separately. Explore the data table Scroll left or right to see all columns __Price per 30-second video, by creator tier (EUR/video)__ | Category | Price published by HICARI | | -------- | ------------------------- | | Standard | 90 EUR/video | | Pro | 125 EUR/video | | Premium | 160 EUR/video | The step between each level is €35\. That absolute difference helps frame a discussion about what creator selection adds to an assignment, without automatically making the highest price the best purchase. The product, the script's difficulty and the type of presentation affect the value of additional experience. A simple video and a demanding explanation do not set the same task. The price also depends on the number of versions and the terms of use. The summary identifies duration, alternative opening hooks and formats, as well as advertising use or publication on the creator's own account. The relevant budgeting unit is the complete assignment. Comparing two prices requires knowing what the brand receives and where it can use the material. ## The price marketing teams remember paying When asked what they usually pay, 67% of brands place a video between €100 and €150; 19% place it between €50 and €100; and 14% say more than €150\. These answers describe spending recalled by buyers, rather than the separate classification of prices by creator level. The €100 to €150 bracket contains the Pro reference of €125\. That overlap helps locate the commercial discussion: for many respondents, a typical commission sits around that band. It does not mean that every brand buys the same format, or turn a remembered purchase price into a rate that applies to any piece of content. For a buyer, the useful implication is to compare specifications. A company might be paying for a finished production or material its own team will edit; it might need alternative openings or a piece intended for one use. A monetary reference becomes a better starting point for a negotiation when it is accompanied by that definition of the work. ## From organic posts to advertising In the launch communiqué, [Pablo Peñalta](https://elacelerador.es/en/person/pablo-penalta/) , responsible for SEO and social media at Flexicar, described how the use of its content changed. Pieces initially intended for organic distribution subsequently appeared in paid campaigns. He connected the format with the doubts that accompany buying a used car. Someone describing a process can supply information that a creative focused solely on the product leaves undeveloped. In a service or purchase that requires trust, the sequence of questions and answers matters: how the experience begins, what happens during it and what a customer should expect. The video's value lies in making that journey visible. When the brand chooses to advertise that piece, it adds paid distribution to content already produced. The campaign can reach an audience beyond the people following its social accounts. Commissioning the creator and buying media therefore need to be considered together: one determines the message and the other determines the conditions under which it meets its audience. Media investment adds a cost separate from producing the video. HICARI's campaign help page explains that the brand pays for the advertising investment. The distinction matters when reading a creative rate: commissioning a piece and financing the audience that will see it are separate economic decisions within the same campaign, even when the teams coordinate both activities. ## Attention and conversion occupy different places In responses about paid campaigns, improved click-through rate is the most frequently mentioned benefit, ahead of conversion and return on advertising spend. For organic posts, reach comes first. The study records brand managers' perceptions; the ranking describes the change they recognise most often, rather than a common improvement rate across all campaigns. Click-through rate relates clicks to impressions. In advertising, it helps show whether a message encourages someone to move from exposure to the next step. The visit might lead to a product entry, an information request or an offer. A purchase requires what follows to maintain the same promise and suit that visitor. Flexicar's account places that relationship in a recognisable category. A video can help explain the experience and address doubts before someone visits the offer. The destination page and commercial process remain part of that experience. The creative opens a conversation whose usefulness also depends on the information and attention the company provides afterwards. ## Brands combine platforms with direct contact Platforms feature among creator sourcing channels for 84% of surveyed brands, direct contact for 58% and marketing agencies for 16%. The routes overlap. The finding describes a purchase that can begin in a catalogue and continue through an established working relationship with someone the business already knows. For a platform, this makes the service broader than displaying profiles. HICARI brings requests, messages and delivery into one environment and presents billing and usage terms as part of its offering. A marketing manager is purchasing a production, but also needs to coordinate it with the team's deadlines and objectives. Direct contact can be attractive when a satisfactory relationship already exists. The brand retains knowledge of how the creator works, while the creator becomes more familiar with the offer. That continuity allows new pieces to be developed without explaining everything from the beginning, although each commission still needs a clear objective and recognisable terms. Access to HICARI is advertised without a monthly subscription , with payment for commissioned content. That commercial design concentrates the transaction on a production piece and allows assignments to be compared. For a brand making occasional purchases, the material cost depends on what it orders; planning distribution still has its own budget, timing and responsibility within the marketing team. ## A higher assessment than its place in strategy Brands give UGC a strategic importance score of 6.53 out of 10 and a performance assessment of 7.32\. The questions measure different things: its place within the content plan and the experience the respondent reports having had. The distance between those scores is one of the observations HICARI highlights. The commercial reading is that a format can receive a favourable assessment without being fully integrated into planning. A brand might order videos when a need arises while lacking a stable production schedule. Moving from isolated commissions to a planned process affects creator availability, message continuity and the ability to prepare different pieces for a campaign. The study draws on 2026 activity from a platform reporting more than 500 active brands and more than 7,000 registered creators. That scale explains the interest in examining its requests. Registered profiles describe the size of a catalogue; an individual brand's decision remains concentrated on a much smaller group of people suitable for its assignment. ## AI coexistence is considered through communication Among surveyed brands, 68% expect AI-generated content and human creators' work to coexist within the same strategy. The answer records buyers' expectations. It makes sense alongside their most frequently cited selection criterion: the way a person communicates the brand's message. AI can participate in content preparation and adaptation, while a creator supplies a voice, a presence and a way to demonstrate the product. The production decision depends on what the piece needs to express. An explanation built around someone's experience requires that experience to be real and that a script does not turn a commercial interpretation into a fabricated testimonial. For the UGC market, that distinction affects its value proposition. Easier image or text production does not remove the need to choose who speaks and what that person can describe. The style brands value includes performance and editing decisions that a buyer observes in the finished work. Technology enters that process, but the assignment remains a communication task. ## What the figures change about purchasing The study portrays a market in which purchasing centres on delivered content, with different price levels and overlapping routes for finding creators. For a brand, the starting point is knowing what it wants to explain. Choosing the creator, specifying the piece and deciding its distribution are parts of the same commercial decision. Its practical contribution is to bring those elements together. A video's price is easier to understand when its duration and terms are known; a profile's selection makes more sense when its communication can be observed; and an assessment of the format is clearer when organic content is distinguished from a paid campaign. The figures allow those distinctions to be made against a concrete reference from Spain. ## Who's who and how to read the figures HICARI is the creator commissioning platform operated by HICARI BRAND S.L. , a company incorporated in Madrid. [Miguel Palau](https://elacelerador.es/en/person/miguel-palau/) is its cofounder and signs the study summaries. Flexicar is the automotive brand whose experience is cited; Iberdrola and Impress appear among the participants, without attributing identical outcomes to all of them. UGC here means content produced by creators for brands. Paid means advertising distribution; organic means publication without that media investment. CTR is clicks divided by impressions, while ROAS relates attributed advertising revenue to advertising spending. The 53-brand survey and the 1,012 platform requests are separate bases describing different parts of the market. ## In this article ### Companies * [Flexicar](https://elacelerador.es/en/company/flexicar/) * [HICARI](https://elacelerador.es/en/company/hicari/) * [Iberdrola](https://elacelerador.es/en/company/iberdrola/) * [Impress](https://elacelerador.es/en/company/impress/) ### People * [Miguel Palau](https://elacelerador.es/en/person/miguel-palau/) * [Pablo Peñalta](https://elacelerador.es/en/person/pablo-penalta/) ### Sources and documents * [HICARI: Estudio UGC España 2026, resumen de resultados](https://hicari.io/estudio-ugc-espana-2026-resumen/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI: precio de vídeo UGC por nivel y respuestas de compradores](https://hicari.io/cuanto-cuesta-video-ugc-estudio-espana-2026/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI: selección de creadores y canales de contratación](https://hicari.io/que-buscan-marcas-creador-ugc-estudio-ugc-2026/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI: valoración de resultados en paid y orgánico](https://hicari.io/mejora-conversion-ugc-2026/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI: presentación del estudio y sus dos bases de datos](https://hicari.io/estudio-ugc/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI: funcionamiento de peticiones, entrega y precio por contenido](https://hicari.io/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI: campaña y gasto de paid media](https://help.hicari.io/docs/plataforma/campanas-ugc/paid-media/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [HICARI BRAND S.L.: aviso legal](https://hicari.io/aviso-legal/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI * [BORME: constitución de HICARI BRAND S.L., acto 349754](https://www.boe.es/diario%5Fborme/txt.php?id=BORME-A-2025-145-28&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Agencia Estatal Boletín Oficial del Estado * [HICARI: comunicado de presentación del estudio, distribuido en Europa Press](https://www.europapress.es/comunicados/empresas-00908/noticia-comunicado-hicari-presenta-resultados-estudio-ugc-espana-2026-20260825105256.html?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · HICARI, company-issued communiqué mirrored by Europa Press Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn. Preview requests: 0") [ ](https://wa.me/?text=Style+comes+before+price%3A+how+brands+in+Spain+buy+creator-made+video+https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp. Preview requests: 0") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Style+comes+before+price%3A+how+brands+in+Spain+buy+creator-made+video&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram. Preview requests: 0") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook. Preview requests: 0") ![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) About the author ## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution. ## Related articles [Cases and research](https://elacelerador.es/en/cases-and-research/) Analysis ### [SHIELD: a coupon’s cost depends on who claims it again](https://elacelerador.es/en/cases-and-research/shield-coupon-cost-accounts-legitimate-customers/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 17 October 2026 6 min [Cases and research](https://elacelerador.es/en/cases-and-research/) Analysis ### [Safeguard Global: the calculator pricing two routes to expansion](https://elacelerador.es/en/cases-and-research/safeguard-global-calculator-eor-entity-expansion-cost/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 17 October 2026 6 min [Cases and research](https://elacelerador.es/en/cases-and-research/) Analysis ### [AIOS and Bolt: a three-minute promise needs to explain the review that follows](https://elacelerador.es/en/cases-and-research/aios-bolt-consultation-approval-conversion/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 17 October 2026 5 min ```json {"@context":"https://schema.org","@graph":[{"@type":["Organization","NewsMediaOrganization"],"@id":"https://elacelerador.es/#publisher","name":"El Acelerador","url":"https://elacelerador.es/","description":"Marketing and growth hacking with examples from Spanish companies.","email":"pr@elacelerador.es","publishingPrinciples":"https://elacelerador.es/en/editorial-policy/","correctionsPolicy":"https://elacelerador.es/en/editorial-policy/","verificationFactCheckingPolicy":"https://elacelerador.es/en/editorial-policy/","masthead":"https://elacelerador.es/en/about/","ownershipFundingInfo":"https://elacelerador.es/en/about/","logo":{"@type":"ImageObject","url":"https://elacelerador.es/icon-512.png?v=20261017-stacked"}},{"@type":"Person","@id":"https://elacelerador.es/author/marian-vasile/#person","name":"Marian Vasile","url":"https://elacelerador.es/en/author/marian-vasile/","description":"Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution.","sameAs":["https://marianvasile.com/","https://www.linkedin.com/in/nairamelisav/"],"image":{"@type":"ImageObject","url":"https://elacelerador.es/images/marian-vasile-autor-acelerador-retrato.webp","contentUrl":"https://elacelerador.es/images/marian-vasile-autor-acelerador-retrato.webp","width":519,"height":519,"caption":"Marian Vasile"}},{"@type":"ImageObject","url":"https://elacelerador.es/images/style-comes-before-price-how-brands-spain-buy-creator-made-video-vertically.webp","contentUrl":"https://elacelerador.es/images/style-comes-before-price-how-brands-spain-buy-creator-made-video-vertically.webp","width":1440,"height":1920,"caption":"Preparing a vertical smartphone shot in Rennes, France. Archive photograph published in October 2025; cropped and adapted.","@id":"https://elacelerador.es/images/style-comes-before-price-how-brands-spain-buy-creator-made-video-vertically.webp#image","creditText":"Afffect / Unsplash","isBasedOn":"https://unsplash.com/photos/woman-recording-herself-on-smartphone-in-office-MyQuDbteFsg"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-1","name":"HICARI: Estudio UGC España 2026, resumen de resultados","url":"https://hicari.io/estudio-ugc-espana-2026-resumen/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-2","name":"HICARI: precio de vídeo UGC por nivel y respuestas de compradores","url":"https://hicari.io/cuanto-cuesta-video-ugc-estudio-espana-2026/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-3","name":"HICARI: selección de creadores y canales de contratación","url":"https://hicari.io/que-buscan-marcas-creador-ugc-estudio-ugc-2026/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-4","name":"HICARI: valoración de resultados en paid y orgánico","url":"https://hicari.io/mejora-conversion-ugc-2026/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-5","name":"HICARI: presentación del estudio y sus dos bases de datos","url":"https://hicari.io/estudio-ugc/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-6","name":"HICARI: funcionamiento de peticiones, entrega y precio por contenido","url":"https://hicari.io/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-7","name":"HICARI: campaña y gasto de paid media","url":"https://help.hicari.io/docs/plataforma/campanas-ugc/paid-media/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-8","name":"HICARI BRAND S.L.: aviso legal","url":"https://hicari.io/aviso-legal/","creditText":"HICARI"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-9","name":"BORME: constitución de HICARI BRAND S.L., acto 349754","url":"https://www.boe.es/diario_borme/txt.php?id=BORME-A-2025-145-28","creditText":"Agencia Estatal Boletín Oficial del Estado"},{"@type":"CreativeWork","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-10","name":"HICARI: comunicado de presentación del estudio, distribuido en Europa Press","url":"https://www.europapress.es/comunicados/empresas-00908/noticia-comunicado-hicari-presenta-resultados-estudio-ugc-espana-2026-20260825105256.html","creditText":"HICARI, company-issued communiqué mirrored by Europa Press"},{"@type":"Dataset","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#dataset","url":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-top","name":"The data behind the story: Style comes before price: how brands in Spain buy creator-made video","description":"Data accompanying the article, with the published research figures, tables, sources and methodological notes. The CSV download contains the complete article data export.","inLanguage":"en-GB","isPartOf":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article","hasPart":[{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-figure-1-dataset"}],"isAccessibleForFree":false,"isBasedOn":["https://hicari.io/cuanto-cuesta-video-ugc-estudio-espana-2026/"],"publisher":{"@id":"https://elacelerador.es/#publisher"},"distribution":{"@type":"DataDownload","name":"Download data (CSV)","contentUrl":"https://elacelerador.es/en/download.csv?article=%2Fen%2Fcases-and-research%2Fhicari-spain-ugc-study-price-style-creators%2F","encodingFormat":"text/csv","requiresSubscription":true,"isAccessibleForFree":false}},{"@type":"Dataset","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-figure-1-dataset","url":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-figure-1","name":"Price per 30-second video, by creator tier","description":"Prices published by HICARI for a standard 30-second UGC video at its Standard, Pro and Premium creator tiers, in its September 10 summary of the first Spain UGC Study 2026. Standard 30-second video. Additional versions and usage rights for paid campaigns are agreed separately.","inLanguage":"en-GB","isPartOf":{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#dataset"},"isAccessibleForFree":false,"publisher":{"@id":"https://elacelerador.es/#publisher"},"variableMeasured":[{"@type":"PropertyValue","name":"Price published by HICARI","unitText":"EUR/video"}],"isBasedOn":["https://hicari.io/cuanto-cuesta-video-ugc-estudio-espana-2026/"]},{"@type":"NewsArticle","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article","url":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/","headline":"Style comes before price: how brands in Spain buy creator-made video","description":"HICARI's study combines 1,012 requests and 53 brands, examining creator selection, video rates and the move from organic content into advertising.","datePublished":"2026-10-16T02:35:58.716Z","dateModified":"2026-10-16T02:35:58.716Z","inLanguage":"en-GB","mainEntityOfPage":{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#webpage"},"translationOfWork":{"@id":"https://elacelerador.es/casos-y-estudios/hicari-estudio-ugc-espana-precio-estilo-creadores/#article"},"isPartOf":{"@id":"https://elacelerador.es/en/#website"},"isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"}],"image":[{"@id":"https://elacelerador.es/images/style-comes-before-price-how-brands-spain-buy-creator-made-video-vertically.webp#image"}],"articleSection":"Cases and research","keywords":["Flexicar","HICARI","Iberdrola","Impress","Miguel Palau","Pablo Peñalta"],"mentions":[{"@type":"Organization","@id":"https://elacelerador.es/en/company/flexicar/#entity","name":"Flexicar","url":"https://elacelerador.es/en/company/flexicar/"},{"@type":"Organization","@id":"https://elacelerador.es/en/company/hicari/#entity","name":"HICARI","url":"https://elacelerador.es/en/company/hicari/"},{"@type":"Organization","@id":"https://elacelerador.es/en/company/iberdrola/#entity","name":"Iberdrola","url":"https://elacelerador.es/en/company/iberdrola/"},{"@type":"Organization","@id":"https://elacelerador.es/en/company/impress/#entity","name":"Impress","url":"https://elacelerador.es/en/company/impress/"},{"@type":"Person","@id":"https://elacelerador.es/en/person/miguel-palau/#entity","name":"Miguel Palau","url":"https://elacelerador.es/en/person/miguel-palau/"},{"@type":"Person","@id":"https://elacelerador.es/en/person/pablo-penalta/#entity","name":"Pablo Peñalta","url":"https://elacelerador.es/en/person/pablo-penalta/"}],"wordCount":2463,"timeRequired":"PT12M","citation":[{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-1"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-2"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-3"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-4"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-5"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-6"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-7"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-8"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-9"},{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article-source-10"}],"author":[{"@id":"https://elacelerador.es/author/marian-vasile/#person"}],"publisher":{"@id":"https://elacelerador.es/#publisher"}},{"@type":"WebPage","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#webpage","url":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/","name":"Style comes before price: how brands in Spain buy creator-made video","description":"HICARI's study combines 1,012 requests and 53 brands, examining creator selection, video rates and the move from organic content into advertising.","inLanguage":"en-GB","isPartOf":{"@id":"https://elacelerador.es/en/#website"},"mainEntity":{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#article"},"breadcrumb":{"@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://elacelerador.es/images/style-comes-before-price-how-brands-spain-buy-creator-made-video-vertically.webp#image"}},{"@type":"BreadcrumbList","@id":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://elacelerador.es/en/"},{"@type":"ListItem","position":2,"name":"Cases and research","item":"https://elacelerador.es/en/cases-and-research/"},{"@type":"ListItem","position":3,"name":"Style comes before price: how brands in Spain buy creator-made video","item":"https://elacelerador.es/en/cases-and-research/hicari-spain-ugc-study-price-style-creators/"}]}]} ```