Canonical URL: https://elacelerador.es/en/acquisition/sercotel-autumn-rewards-direct-booking-campaign/ --- description: How Sercotel connects its autumn campaign with an offer of up to 30% off for members, registration and direct booking, with contextual data from Spain. title: Sercotel: autumn campaign, Rewards and direct bookings image: https://elacelerador.es/images/social/v1/sercotel-connects-autumn-campaign-rewards-direct-bookings-ffbb0403b55968b168af26431ce192e5.jpg --- 1. [Home](https://elacelerador.es/en/) 2. [Acquisition](https://elacelerador.es/en/acquisition/) # Sercotel connects its autumn campaign with Rewards and direct bookings Four everyday daydreams lead to an offer of up to 30% off for members. Two calendars and enrolment during booking explain the commercial mechanism, alongside contextual data on… By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 at 02:30 CEST 13 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Sercotel+connects+its+autumn+campaign+with+Rewards+and+direct+bookings+https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Sercotel+connects+its+autumn+campaign+with+Rewards+and+direct+bookings&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") ![Facade and entrance of Sercotel Gran Hotel Zurbarán in Badajoz](https://elacelerador.es/images/variants/v1/sercotel-connects-autumn-campaign-rewards-direct-bookings-facade-entrance-gran-hotel-zurbaran-w1280.webp) Sercotel Gran Hotel Zurbarán, Badajoz, September 6, 2024\. Archive photograph by Zarateman, CC0 1.0\. Framing, size and format adapted. Photo: [Zarateman · CC0 1.0](https://commons.wikimedia.org/wiki/File:Badajoz%5F-%5FSercotel%5FGran%5FHotel%5FZurbar%C3%A1n%5F1.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) **In this report** 1. [Four scenes turn a desire for rest into a practical decision](#article-section-four-scenes-turn-a-desire-for-rest-into-a-practical-decision) 2. [Two calendars and an offer tied to membership](#article-section-two-calendars-and-an-offer-tied-to-membership) 3. [Rewards can begin with the first booking](#article-section-rewards-can-begin-with-the-first-booking) 4. [Spain's online accommodation-booking context](#article-section-spain-s-online-accommodation-booking-context) 5. [A searched-for brand beyond the campaign window](#article-section-a-searched-for-brand-beyond-the-campaign-window) 6. [A common promotion leads to different reasons for choosing a hotel](#article-section-a-common-promotion-leads-to-different-reasons-for-choosing-a-hotel) 7. [Connecting acquisition to the start of a loyalty relationship](#article-section-connecting-acquisition-to-the-start-of-a-loyalty-relationship) 8. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures) 2 figures * [Where online accommodation buyers in Spain had booked](#article-figure-1) * [Sercotel: a year of brand search interest in Spain](#article-figure-2) [Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F) Chart values, table cells, source references and the report revision date. [Sercotel](https://elacelerador.es/en/company/sercotel/) has built its autumn campaign around a familiar distraction: getting through everyday responsibilities while mentally planning another trip. Its commercial proposition turns that feeling into an offer of up to 30% off for Sercotel Rewards members, available through two booking channels, the official website and the telephone. The activation runs from 1 October to 15 November 2026\. Its conditions allow bookings during that window for stays between 1 October and 31 December. Creative storytelling, a promotional rate and a loyalty programme consequently occupy specific places in the same commercial journey. Marketing Insider Review reported the initiative on 15 October, drawing on a company announcement. The case illustrates how a hotel chain can use an emotional campaign to lead travellers towards a rate connected to their own relationship with the brand. Advertising introduces the desire to get away; the campaign page asks visitors to turn it into a decision about dates and destination. Rewards provides a financial reason to identify themselves when booking, alongside an ongoing proposition for subsequent stays. Each component performs a different role in digital customer acquisition. ## Four scenes turn a desire for rest into a practical decision The autumn page develops the idea through unusually specific everyday situations. Someone is at the office but imagines going out for tapas in Seville. Another person takes the children to school while picturing a family day at an amusement park. A treadmill at the gym becomes a mental walk along the seafront, while grocery shopping prompts thoughts about choosing breakfast at a hotel. These are associations between routine tasks and leisure experiences that travellers can picture before deciding where to stay. The selection takes the conversation beyond a particular room or city. Seville introduces an urban food experience, the amusement park brings in travel with children, the promenade suggests a change of pace, and breakfast locates the attraction within the hotel itself. The campaign accommodates several reasons to travel without squeezing them into one kind of short break. On the landing page, the next step is to give that imagined weekend a date, select a destination and find one of the chain's hotels. According to the information distributed about the activation, the campaign film uses a voiceover to express the distractions people experience when returning to their responsibilities. Scenes combine workplaces, everyday life and holiday imagery. This gives the fantasy a common starting point even when different people want different trips. Carrying those situations through to the commercial page matters: visitors arriving from the creative message encounter the same argument before facing the practical decisions required to search for accommodation and make a booking. The communication identifies couples interested in city weekends and culture, older travellers who favour a slower pace, families arranging breaks around public holidays, and people travelling with pets. This is segmentation by travel occasion and circumstances. A couple may prioritise a location from which to explore the city, a family needs to coordinate dates with activities, and bringing an animal introduces accommodation requirements of its own. The creative idea provides a shared framework for those needs, while the choice of hotel gives them a concrete expression. ## Two calendars and an offer tied to membership The decisive detail appears in the conditions on Sercotel's own page. New bookings must be made between 1 October and 15 November, but the stay can take place as late as 31 December 2026\. Separating the windows creates an autumn purchasing opportunity for trips later in the quarter. For visitors, the practical question has two parts: when they can buy under the promotion and when they can travel. The page supplies both dates alongside the incentive, allowing the traveller to connect the advertised message with an actual calendar. Its headline advertises up to 30% off, and the accompanying copy explicitly links that maximum to Sercotel Rewards. That qualification defines the proposition: it is a member offer, rather than a uniform reduction across every hotel, date or rate. At the same time, the landing page's footer retains the programme's usual message of up to 20% off after free registration. The autumn activation offers a temporary reason to enter a loyalty programme with its own continuing set of benefits. The promotion includes new bookings made on the official website and by calling Sercotel's customer-service number. Telephone assistance therefore has a commercial role within the same offer. A journey can begin with advertising or a digital page and continue with a person helping the customer make the booking. That combination is relevant to a proposition covering city weekends, family trips and stays with pets: the page organises the offer, while the assisted channel provides a way to pursue questions within a direct relationship with the chain. The November deadline also introduces a time-sensitive decision into the communication. Travel remains possible until the end of December, leaving different occasions open, while the booking deadline establishes a nearer closing date. Understanding the mechanism means keeping those dimensions together. The discount attracts attention, but booking and stay dates determine the accommodation product a traveller can ultimately purchase. They are visible terms of the proposition with immediate consequences for the choice being made, rather than decorative detail surrounding the campaign message. ## Rewards can begin with the first booking The programme page describes free membership, a single tier and benefits from the first reservation. Travellers do not have to build up a previous record of nights to start receiving its advertised advantages. That structure fits a campaign directed at people considering their next break. A visitor can assess the member rate during the same session in which they evaluate a hotel, rather than postponing the usefulness of membership until several stays have been completed. The first purchase can introduce the longer relationship. Sercotel describes three ways to join: the registration form, selecting a Rewards rate while booking online, and telephone assistance. Its frequently asked questions explain that choosing this rate on the website allows enrolment within the booking process itself. Acquiring a programme member is consequently connected to a particular purchase. Separate registration remains available for someone who wants to understand the terms before choosing a stay, while the rate option brings membership closer to the point at which the traveller is evaluating the price. The rules also explain what identification means in practice. The account holder must make the reservation and sign in before completing it; they must also stay at the hotel to receive the relevant advantages. Booking for other people without joining the stay does not confer the same entitlement. These conditions define the relationship the chain is recognising: a registered person, a reservation they make and a stay in which they participate. Membership therefore has an operational function during purchasing as well as a place in the promotional message. The benefits combine price, attention and services during the stay. Sercotel's website mentions discounts, a price-matching guarantee if a lower price is found, special attention and free wifi. Flexibility around leaving the hotel depends on availability and the applicable conditions; the questions and answers also contemplate additional charges in certain circumstances. That mix allows Rewards to be presented as useful beyond the autumn discount. For an individual traveller, the comparison includes both the selected rate and the services that actually accompany it at the chosen property. ## Spain's online accommodation-booking context The campaign's direct-booking destination gains perspective when placed alongside a historical survey of online accommodation purchasing in Spain. Among the providers and routes selected for the chart, [Booking.com](https://elacelerador.es/en/company/booking-com/) was mentioned by 73% of participants, [Airbnb](https://elacelerador.es/en/company/airbnb/) by 30%, [Trivago](https://elacelerador.es/en/company/trivago/) by 13%, and booking directly with a hotel or private accommodation by another 13%. These were responses from people who had already booked accommodation online, collected between July 2024 and June 2025, before the current autumn activation. The data behind the story ### Where online accommodation buyers in Spain had booked Four selected responses from a historical survey covering hotels and private accommodation; respondents could name several providers. Respondents % of respondents Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Source:** Statista Source: Statista, chart updated 24 July 2025\. Survey July 2024 to June 2025; 1,598 people aged 18–64 who had booked accommodation online during the previous 12 months; multiple answers. Four-category selection, not a complete or exclusive breakdown. Direct booking includes hotels and private accommodation. Historical context preceding the campaign, not Sercotel results. Explore the data table Scroll left or right to see all columns __Where online accommodation buyers in Spain had booked (% of respondents)__ | Category | Respondents | | -------------------------------------------- | ------------------- | | Booking.com | 73 % of respondents | | Airbnb | 30 % of respondents | | Trivago | 13 % of respondents | | Directly with hotel or private accommodation | 13 % of respondents | The sample contains 1,598 people aged 18–64, and multiple answers were permitted. An individual could have used several providers during the twelve months covered by the question. The bars therefore describe presence in that group's reported habits, rather than sales shares that should add up to a hundred. The direct category includes both hotels and private accommodation. This provides background for the environment in which a chain presents its own booking channel, while keeping the historical survey separate from the performance of its current promotion. The comparison introduces a specific commercial question: what reason does a traveller have to complete the next booking directly with a brand, even if they already use familiar intermediaries? Sercotel's visible response combines content, conditions and programme membership. Its page explains the occasion for travel, presents the chain's accommodation and connects a temporary incentive to identification that remains useful for later bookings. The channel matters because it gives the hotel company a place to present these components of its proposition together. ## A searched-for brand beyond the campaign window Search activity in Spain provides a different view of timing. Within the observed period, the weekly maximum for the term Sercotel falls on 2–8 August 2026, with an index of 100\. The week of 27 September–3 October records 89, followed by 90 on 4–10 October. Brand interest was consequently still in a relatively high part of its own scale as the autumn campaign began, although the maximum for the period had occurred earlier, during the summer. The data behind the story ### Sercotel: a year of brand search interest in Spain Weekly movement on one relative scale, 19 October 2025 to 10 October 2026. Sercotel interest index (0–100) Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Source:** Google Trends Explore the data table Scroll left or right to see all columns __Sercotel: a year of brand search interest in Spain (interest index (0–100))__ | Category | Sercotel | | --------------------- | -------------------------- | | 2025-10-19/2025-10-25 | 86 interest index (0–100) | | 2025-10-26/2025-11-01 | 85 interest index (0–100) | | 2025-11-02/2025-11-08 | 90 interest index (0–100) | | 2025-11-09/2025-11-15 | 93 interest index (0–100) | | 2025-11-16/2025-11-22 | 89 interest index (0–100) | | 2025-11-23/2025-11-29 | 94 interest index (0–100) | | 2025-11-30/2025-12-06 | 81 interest index (0–100) | | 2025-12-07/2025-12-13 | 74 interest index (0–100) | | 2025-12-14/2025-12-20 | 73 interest index (0–100) | | 2025-12-21/2025-12-27 | 72 interest index (0–100) | | 2025-12-28/2026-01-03 | 67 interest index (0–100) | | 2026-01-04/2026-01-10 | 69 interest index (0–100) | | 2026-01-11/2026-01-17 | 81 interest index (0–100) | | 2026-01-18/2026-01-24 | 91 interest index (0–100) | | 2026-01-25/2026-01-31 | 77 interest index (0–100) | | 2026-02-01/2026-02-07 | 78 interest index (0–100) | | 2026-02-08/2026-02-14 | 75 interest index (0–100) | | 2026-02-15/2026-02-21 | 88 interest index (0–100) | | 2026-02-22/2026-02-28 | 86 interest index (0–100) | | 2026-03-01/2026-03-07 | 81 interest index (0–100) | | 2026-03-08/2026-03-14 | 84 interest index (0–100) | | 2026-03-15/2026-03-21 | 85 interest index (0–100) | | 2026-03-22/2026-03-28 | 90 interest index (0–100) | | 2026-03-29/2026-04-04 | 92 interest index (0–100) | | 2026-04-05/2026-04-11 | 87 interest index (0–100) | | 2026-04-12/2026-04-18 | 89 interest index (0–100) | | 2026-04-19/2026-04-25 | 79 interest index (0–100) | | 2026-04-26/2026-05-02 | 79 interest index (0–100) | | 2026-05-03/2026-05-09 | 81 interest index (0–100) | | 2026-05-10/2026-05-16 | 83 interest index (0–100) | | 2026-05-17/2026-05-23 | 91 interest index (0–100) | | 2026-05-24/2026-05-30 | 89 interest index (0–100) | | 2026-05-31/2026-06-06 | 94 interest index (0–100) | | 2026-06-07/2026-06-13 | 90 interest index (0–100) | | 2026-06-14/2026-06-20 | 90 interest index (0–100) | | 2026-06-21/2026-06-27 | 87 interest index (0–100) | | 2026-06-28/2026-07-04 | 84 interest index (0–100) | | 2026-07-05/2026-07-11 | 91 interest index (0–100) | | 2026-07-12/2026-07-18 | 85 interest index (0–100) | | 2026-07-19/2026-07-25 | 94 interest index (0–100) | | 2026-07-26/2026-08-01 | 91 interest index (0–100) | | 2026-08-02/2026-08-08 | 100 interest index (0–100) | | 2026-08-09/2026-08-15 | 91 interest index (0–100) | | 2026-08-16/2026-08-22 | 92 interest index (0–100) | | 2026-08-23/2026-08-29 | 94 interest index (0–100) | | 2026-08-30/2026-09-05 | 88 interest index (0–100) | | 2026-09-06/2026-09-12 | 84 interest index (0–100) | | 2026-09-13/2026-09-19 | 86 interest index (0–100) | | 2026-09-20/2026-09-26 | 88 interest index (0–100) | | 2026-09-27/2026-10-03 | 89 interest index (0–100) | | 2026-10-04/2026-10-10 | 90 interest index (0–100) | The useful reading is continuity in a brand searched for at different times of year. The index measures relative interest within a single query and period, rather than people or bookings. The complete weeks displayed end on 10 October, while the press report announcing the initiative is dated the 15th. The line provides earlier context and covers the promotion's opening days. Attributing a particular week's movement to an advertisement would require other information; here the series positions the commercial window within an existing pattern of brand interest. ## A common promotion leads to different reasons for choosing a hotel The official site gives the campaign an additional route to visitors: its homepage links to the autumn offer while retaining access to Rewards and individual hotels. Someone can therefore encounter the proposition through a campaign message or during a normal visit to the chain's website. That presence connects a temporary offer with established accommodation-discovery routes. A visitor beginning with a destination may subsequently recognise the member benefit, while someone arriving because of the incentive still needs to decide where they want to stay. Public hotel descriptions supply distinctions that a national creative message cannot fully develop. Sercotel Rosellón in Barcelona highlights its Eixample location, proximity to the Sagrada Familia and a terrace with views. Sercotel Caspe combines an urban location with rooms, breakfast, a gym and meeting spaces. These examples translate a broad promise of a getaway into selection criteria: walking, views, facilities or a stay combining work with leisure. The relevance of each attribute depends on the travel occasion that brought the visitor to the offer in the first place. Caspe's description also mentions parking and assistance from the hotel team in finding one's way around the city. This adds concrete information to a decision that cannot be settled by comparing percentages alone. The same destination can accommodate a cultural weekend or a schedule of meetings, with different priorities for each. Within Sercotel's commercial journey, the campaign opens up an occasion and the property pages develop reasons why a particular hotel might fit. Accommodation content and the member incentive perform complementary roles. The company's corporate presentation describes a network of 100 three- and four-star hotels, 7,797 rooms and 1,300 direct employees. These are the figures in that institutional description, which covers urban and beach accommodation. The legal notice identifies the website operator as Sagatu Asociados Comercial Hotelera SLU, based in Barcelona and entered in that city's commercial registry. This places the campaign within a hotel business spanning different destinations and services, across which the brand can organise a shared digital proposition for prospective guests. The journey extends to the financial conditions of the stay. Rewards' questions and answers explain that a card is used for the reservation and, unless the stay has been prepaid, the guest settles the outstanding balance at the hotel. Customer assistance is available around the clock. Member pricing, identification, payment arrangements and assistance are information the direct channel can present before someone confirms their choice. That proximity between promotion and purchasing is particularly visible in an offer accepting both website and telephone bookings. ## Connecting acquisition to the start of a loyalty relationship The campaign moves the moment of joining Rewards close to an immediate purchasing need. Free entry and a single tier simplify the commercial explanation: someone considering a reservation can understand the advertised benefit and the identification required to receive it. Conditions concerning the account holder and their stay carry that promise through into the booking process. Instead of appearing only as an invitation at the end of a visit, programme membership becomes part of the rate the customer is assessing. Advertising and the customer relationship also operate on different timescales. The offer stops accepting reservations on 15 November; Rewards continues presenting its general conditions beyond that window. Sercotel's autumn campaign uses a temporary motivation to introduce a relationship that can accompany other trips. The commercial significance lies in connecting a recognisable reason to get away, a selection of accommodation and an account the guest uses when purchasing directly. The page's specific dates and membership terms make that connection tangible for the traveller evaluating the next stay. ## Who's who and how to read the figures Sercotel is the hotel brand presenting the campaign and operating its booking website; Sagatu Asociados Comercial Hotelera SLU is the company identified as the site's operator. Sercotel Rewards is the free, single-tier programme associated with member rates and benefits. The autumn offer advertises a maximum reduction of 30% for that group, with bookings available until 15 November and stays until 31 December 2026\. General programme benefits and the conditions applying to a particular stay complete the proposition a guest needs to consider. The accommodation-provider figures come from a historical, multiple-response survey: they describe reported use among 1,598 online purchasers, rather than Sercotel sales. The search line is a relative index for the brand term in Spain. Both charts provide context for an initiative whose main mechanism is visible across its own contact points: a creative idea about wanting to travel, an offer with a calendar and a direct booking connected to guest registration. Together, those elements explain how the autumn message becomes an actionable hotel proposition. [Back to top ↑](#article-top) ## In this article ### Companies * [Airbnb](https://elacelerador.es/en/company/airbnb/) * [Booking.com](https://elacelerador.es/en/company/booking-com/) * [Sercotel](https://elacelerador.es/en/company/sercotel/) * [Trivago](https://elacelerador.es/en/company/trivago/) ### Sources and documents * [Marketing Insider Review · anuncio de campaña del15de octubre](https://marketinginsiderreview.com/sercotel-estrena-campana-digital-lleva-tu-cuerpo-donde-tienes-la-cabeza/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Marketing Insider Review * [Sercotel · oferta y condiciones de otoño](https://www.sercotelhoteles.com/es/promociones/hoteles-para-otono?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Sercotel * [Sercotel Rewards](https://www.sercotelhoteles.com/es/sercotel-rewards?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Sercotel * [Sercotel · portada y rutas de reserva](https://www.sercotelhoteles.com/es?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Sercotel * [Sercotel · presentación corporativa](https://www.sercotelhoteles.com/es/quienes-somos?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Sercotel * [Sercotel · identidad de la sociedad titular](https://www.sercotelhoteles.com/es/paginas-legales/aviso-legal?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Sercotel * Statista * Google Trends Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Sercotel+connects+its+autumn+campaign+with+Rewards+and+direct+bookings+https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Sercotel+connects+its+autumn+campaign+with+Rewards+and+direct+bookings&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fsercotel-autumn-rewards-direct-booking-campaign%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") ![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) About the author ## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) Marian Vasile is a MarTech and growth professional. 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[Four scenes turn a desire for rest into a practical decision](#article-section-four-scenes-turn-a-desire-for-rest-into-a-practical-decision) 2. [Two calendars and an offer tied to membership](#article-section-two-calendars-and-an-offer-tied-to-membership) 3. [Rewards can begin with the first booking](#article-section-rewards-can-begin-with-the-first-booking) 4. [Spain's online accommodation-booking context](#article-section-spain-s-online-accommodation-booking-context) 5. [A searched-for brand beyond the campaign window](#article-section-a-searched-for-brand-beyond-the-campaign-window) 6. [A common promotion leads to different reasons for choosing a hotel](#article-section-a-common-promotion-leads-to-different-reasons-for-choosing-a-hotel) 7. [Connecting acquisition to the start of a loyalty relationship](#article-section-connecting-acquisition-to-the-start-of-a-loyalty-relationship) 8. 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