Canonical URL: https://elacelerador.es/en/acquisition/mayoral-es-ahora-parenting-study-campaign-shop/ --- description: Es ahora connects an LLYC film, research among 1,000 parents and a creator gathering. Its owned page leads from family scenes and findings towards a catalogue organised by childhood stage. title: Mayoral turns childhood’s last times into a brand territory connected with its shop image: https://elacelerador.es/images/social/v1/mayoral-turns-childhood-s-last-times-into-brand-territory-connected-shop-4b5a9ebe6a7a082d6a5983fe91c81695.jpg --- 1. [Home](https://elacelerador.es/en/) 2. [Acquisition](https://elacelerador.es/en/acquisition/) # Mayoral turns childhood’s last times into a brand territory connected with its shop Es ahora connects an LLYC film, research among 1,000 parents and a creator gathering. Its owned page leads from family scenes and findings towards a catalogue organised by… By [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 at 00:58 CEST 14 min read [ Add as preferred source ](https://www.google.com/preferences/source?q=elacelerador.es&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Mayoral+turns+childhood%E2%80%99s+last+times+into+a+brand+territory+connected+with+its+shop+https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Mayoral+turns+childhood%E2%80%99s+last+times+into+a+brand+territory+connected+with+its+shop&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") ![An open book in the foreground with people out of focus behind it in a library](https://elacelerador.es/images/variants/v1/mayoral-turns-childhood-s-last-times-into-brand-territory-connected-shop-open-w1280.webp) Reading in a library, June 1, 2025\. Archive photograph by Shixart1985, CC BY 2.0\. Framing, size and format adapted. Photo: [Shixart1985 · CC BY 2.0](https://commons.wikimedia.org/wiki/File:Reading%5Fbooks%5Fin%5Fa%5Flibrary%5Fwith%5Fchild.jpg?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) **In this report** 1. [A children’s brand also wants to speak about their parents](#article-section-a-children-s-brand-also-wants-to-speak-about-their-parents) 2. [An advertisement made with families and everyday sounds](#article-section-an-advertisement-made-with-families-and-everyday-sounds) 3. [Research gives numbers to three different experiences](#article-section-research-gives-numbers-to-three-different-experiences) 4. [A gathering connecting research, conversation and collection](#article-section-a-gathering-connecting-research-conversation-and-collection) 5. [An owned page turns one idea into several entry points](#article-section-an-owned-page-turns-one-idea-into-several-entry-points) 6. [Growth also organises the online catalogue](#article-section-growth-also-organises-the-online-catalogue) 7. [The searches that preceded the new territory](#article-section-the-searches-that-preceded-the-new-territory) 8. [A childrenswear company broadens its perspective](#article-section-a-childrenswear-company-broadens-its-perspective) 9. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures) 2 figures * [Three parenting experiences reported by Mayoral](#article-figure-1) * [Search interest in Spain: ropa Mayoral](#article-figure-2) [Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F) Chart values, table cells, source references and the report revision date. The last time a child asks for help getting dressed rarely announces itself as an occasion. It may be an ordinary morning, with a stuck zip and everyone rushing to leave the house. [Mayoral](https://elacelerador.es/en/company/mayoral/) has placed that kind of scene at the centre of Es ahora, its new communication territory with [LLYC](https://elacelerador.es/en/company/llyc/) . The childrenswear brand shifts its attention from children towards the parents accompanying them as they become more independent, giving an everyday clothing task a place within a family story. The proposition appeared in campaign coverage published by MarketingNews on October 14\. A detailed announcement distributed two days later explains its three components: a film, research among 1,000 parents in Spain and a gathering with media and creators specialising in families. The campaign also has an owned space on mayoral.com, where the advertisement’s scenes sit alongside study findings and links to the age stages within its childrenswear catalogue. The idea has a destination inside the brand’s retail channel. The research gives the concept a specific foundation. According to the findings published by the brand, 94.6% feel that daily pace prevents them enjoying the here and now with their children; 86.1% would like to slow the current stage; and 96.1% keep objects their children no longer use because they recall when they were younger. These are three different responses about parenting experience, which Mayoral uses to build a brand narrative around the present and the changes taking place within ordinary routines. ## A children’s brand also wants to speak about their parents [Alejandro González Bravo](https://elacelerador.es/en/person/alejandro-gonzalez-bravo/) , Mayoral’s marketing and customer experience director, explains the shift through a distinction between family memories. First times are anticipated and celebrated; last times tend to pass without warning. The approach brings the emotions of the people buying clothes, helping children dress and accompanying them into the brand’s world. Clothing still belongs to the daily life being shown, while the conversation opens towards the people sharing those moments with their children. The campaign selects recognisable gestures: holding hands in the street, carrying a child, helping them get dressed and taking part in their routines. Their meaning changes when viewers consider that they could be happening for the last time. That is the creative tension of Es ahora. A scene shows something familiar, and the narrative invites recognition of its value before it disappears from the routine as a child starts doing the task alone. The territory has been conceived for the medium term. The announcement distributed in October presents this as a first campaign within a wider perspective on real parenting. That strategic duration explains the combination of research, a meeting with influential voices and an owned web destination. Mayoral has an idea that can be developed through different family situations, with children’s growth supplying a common thread between communication and the business of providing clothes for successive stages of childhood. The choice also defines whom the message addresses. Mayoral dresses children, but here speaks to parents about their own experience. [Julio Alonso](https://elacelerador.es/en/person/julio-alonso/) , LLYC’s executive creative director, says the client’s objective was to address parents and their concerns with warmth. Creative work begins from that relationship: adults recognise themselves in a scene and understand why a company present throughout childhood wants to participate in the conversation, extending the role of the brand beyond the individual garment. ## An advertisement made with families and everyday sounds [Miguel Angulo](https://elacelerador.es/en/person/miguel-angulo/) directed the film, with production by [Agosto](https://elacelerador.es/en/company/agosto/) . The cast consists mainly of real parents and children, according to the project’s communication. That choice seeks natural performances. Scenes are presented as small, imperfect moments, with an everyday aesthetic keeping attention on the gesture and the relationship between the people shown. The visual approach draws its material from familiar family situations, giving the intended adult audience specific actions through which to recognise the campaign’s subject. [Carmen Lancho](https://elacelerador.es/en/person/carmen-lancho/) ’s original composition, Una vez más, accompanies that point of view. The song expresses the wish to repeat a moment that could be happening for the last time. The creative announcement describes an intimate performance, close to the way a parent might sing to a child. Its title supplies an emotional response to Es ahora: wanting to prolong what is happening in front of you when you recognise that the relationship or routine is changing. The sound mix leaves room for the family experiences within the scenes. Music coexists with those details, particularly when children indicate that they want to do something themselves. Their changing independence appears through both action and sound. It gives the passing of time a specific expression without requiring a major occasion such as a graduation or birthday: a task that previously called for help can become the significant event in the relationship being shown. The campaign carries the same perspective onto the website. The official video is embedded within the Es ahora page, making the story available through Mayoral’s owned channel. The film works inside a broader collection of content, with situations developed separately and research findings alongside them. The brand retains the audiovisual argument and offers other ways to explore the idea around it, giving visitors more than one route into the everyday experiences on which the story is based. [ Mayoral · Es ahora, official video ](https://www.youtube-nocookie.com/embed/fXGN1LvGq64) ## Research gives numbers to three different experiences Mayoral commissioned the study among 1,000 parents in Spain with children aged 0–22\. The announcement explains that the research was intended to supply information for the communication territory. One finding, expressed as a rounded ratio, is that two in three parents acknowledge not having experienced their children’s last times with full awareness. That observation provides a starting point for connecting memory, attention and growth within the brand’s chosen narrative, rather than beginning the campaign from a particular collection or item. The campaign page publishes three further percentages about related experiences. For 94.6%, the frenetic pace of daily life is an obstacle to enjoying the here and now with their children. The figure connects the idea with a specific friction: the present exists, but competes with tasks and the speed of routine. The advertisement places its scenes within that context of ordinary actions that can pass unnoticed while parents are dealing with the practical demands around them. A further 86.1% would like to slow the current stage they are experiencing. This response relates to a wish to prolong a moment, the emotion the song expresses in Una vez más. Meanwhile, 96.1% keep objects their children no longer use because they evoke an earlier stage. Here the relationship with time takes material form: an object becomes associated with a period and retains emotional value after it loses the function for which it was bought. The data behind the story ### Three parenting experiences reported by Mayoral Independent responses published by Mayoral in its Es ahora campaign. The study covered 1,000 parents in Spain with children aged 0–22. Parents surveyed Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Sources:** Mayoral · campaign and study findings; MarketingNews · study population Three independent responses, not parts of a single total. Research commissioned by Mayoral among 1,000 parents in Spain with children aged 0–22. Explore the data table Scroll left or right to see all columns __Three parenting experiences reported by Mayoral (%)__ | Category | Parents surveyed | | ----------------------------------------------- | ---------------- | | Daily pace makes enjoying the present difficult | 94.6% | | Would like to slow the current stage | 86.1% | | Keep objects their children no longer use | 96.1% | The three questions illuminate different aspects of the creative idea: difficulty pausing, the wish for a stage to last and the preservation of memories. The study also mentions shared meals, play, bedtime stories and accompanying children to school. The nostalgia described centres on activities occupying a repeated place in family life. The campaign selects that repertoire to give its message specific scenes that the people being addressed can recognise, connecting the research’s subject with the situations chosen for the film. ## A gathering connecting research, conversation and collection The project also took physical form. Mayoral organised a meeting with journalists and content creators associated with family life. The research supplied the thread for a conversation about last times, everyday haste and self-imposed expectations. The brand used a participatory format to develop the concept with people whose work involves telling parenting stories and sharing experiences with their own communities and audiences, bringing another group of voices into the same communication territory. [Lucía Galán](https://elacelerador.es/en/person/lucia-galan/) , known as Lucía, mi pediatra, participated as an expert voice. The owned study page describes her contribution to interpreting the findings through parenting, childhood and emotional wellbeing. In communication about the gathering, her role is to accompany discussion of the small milestones that families often perceive once they have passed. The campaign brings research promoted by the brand into a conversation with someone recognisable within that subject area, alongside the journalists and creators attending. Attendees received an experiential kit of analog tools intended to help them connect with the present and spend time together as families. They could also see Mayoral’s new collection, according to the event page. That proximity places garments within the situations under discussion: an afternoon in the park, the journey to school or help getting dressed. The meeting moves the conversation from research towards the everyday setting in which the company’s products are worn and used. ## An owned page turns one idea into several entry points The Es ahora space on mayoral.com develops four moments. The first concerns children who still need help on a swing; the second concerns the zip they cannot yet fasten themselves. The other two focus on shared stories and the hand a child seeks while walking. These are specific versions of the idea, each placing an object or action at the centre of the scene and making the wider territory tangible through a small family experience. The zip offers a particularly direct connection with the company’s activity. Getting dressed belongs to children’s independence and is an occasion in which a garment forms part of a relationship. The brand can talk about care and patience through a gesture belonging to its category. Stories and holding hands extend the territory into other moments while keeping families and everyday changes as the protagonists. The subject can therefore develop beyond a clothing task while remaining close to childhood. The page incorporates study findings and a link to content about the gathering. That link leads to an owned piece bringing together conversation, parenting and the collection’s presentation, from which visitors can return to the campaign space. Mayoral connects its content within the same domain. Visitors can move from the film to the scenes, consult figures and find the event’s development, encountering different levels of detail around one brand story rather than a single isolated advertisement. Links to newborn, baby, children and pre-teen collections appear at the end. They give the page commercial continuity through destinations corresponding to catalogue stages. The emotional argument exists inside an online shop with collections and categories, alongside the practical decisions facing people choosing childrenswear. That proximity between content and navigation is an observable part of how Mayoral has brought its new territory into an owned digital channel, providing a route from the campaign space towards the product offer. ## Growth also organises the online catalogue Mayoral’s homepage explains the age ranges used to present its offer. Newborn covers 0–18 months; baby, 6 months–4 years; children, 2–10 years; and pre-teen, 8–16 years. The ranges overlap because they provide commercial entry points for different clothing requirements. Their role is to help visitors explore the collection as children grow, the same process that the campaign considers through parents’ experience. The categories translate a broad childhood narrative into an organisation through which people can browse particular products and collections. Store content combines those stages with specific occasions and products. The homepage presents a wardrobe change, coats, jumpers and a Winter Edit selection for pre-teens. It also gives visibility to character and licensed collections. Navigation can begin with an age or a seasonal need. Es ahora adds another entry point: a recognisable story about growing up, located alongside an offer already organised around that change, with several paths through the shop for people approaching the brand from different interests. In its ecommerce presentation, Mayoral mentions wishlists, order tracking, multilingual support and express shipping options. Its newsletter is proposed as a way to receive news, trends and inspiration. These are elements of service and an ongoing customer relationship that the brand displays on its current website. The new campaign space sits within that environment, where attention to a story coexists with information and shopping tools, bringing communication into the same domain as the offer and customer services. That context explains the page’s role beyond hosting a video. The site combines narrative, research findings, event content and access to products by stage. Its relationship with the business appears through the routines chosen for the campaign and through the organisation of a shop accompanying different parts of childhood. The brand can tell a story about a parent helping with a zip while also providing a nearby destination for someone exploring clothes for the stage being experienced. ## The searches that preceded the new territory The query “ropa Mayoral” offers another point of contact with the brand: people searching for it alongside its product category, clothing. The Google Trends comparison for Spain shows several periods of elevated interest across the 51 complete weeks preceding the announcement. The peak, set at 100 within this series, falls on March 22–28\. January 4–10 reaches 98 and May 24–30, 97\. Later, September 6–12 records 94, while October 4–10 reaches 88. The data behind the story ### Search interest in Spain: ropa Mayoral Relative Google Trends indices. 2025-10-19 / 2026-10-10. ropa Mayoral interest index (0–100) Tap or hover for details. All values are also available in the data table. Expand notesCollapse notes **Source:** Google Trends Explore the data table Scroll left or right to see all columns __Search interest in Spain: ropa Mayoral (interest index (0–100))__ | Category | ropa Mayoral | | --------------------- | -------------------------- | | 2025-10-19/2025-10-25 | 63 interest index (0–100) | | 2025-10-26/2025-11-01 | 46 interest index (0–100) | | 2025-11-02/2025-11-08 | 61 interest index (0–100) | | 2025-11-09/2025-11-15 | 69 interest index (0–100) | | 2025-11-16/2025-11-22 | 81 interest index (0–100) | | 2025-11-23/2025-11-29 | 62 interest index (0–100) | | 2025-11-30/2025-12-06 | 53 interest index (0–100) | | 2025-12-07/2025-12-13 | 66 interest index (0–100) | | 2025-12-14/2025-12-20 | 69 interest index (0–100) | | 2025-12-21/2025-12-27 | 73 interest index (0–100) | | 2025-12-28/2026-01-03 | 89 interest index (0–100) | | 2026-01-04/2026-01-10 | 98 interest index (0–100) | | 2026-01-11/2026-01-17 | 95 interest index (0–100) | | 2026-01-18/2026-01-24 | 76 interest index (0–100) | | 2026-01-25/2026-01-31 | 58 interest index (0–100) | | 2026-02-01/2026-02-07 | 58 interest index (0–100) | | 2026-02-08/2026-02-14 | 43 interest index (0–100) | | 2026-02-15/2026-02-21 | 69 interest index (0–100) | | 2026-02-22/2026-02-28 | 74 interest index (0–100) | | 2026-03-01/2026-03-07 | 78 interest index (0–100) | | 2026-03-08/2026-03-14 | 81 interest index (0–100) | | 2026-03-15/2026-03-21 | 89 interest index (0–100) | | 2026-03-22/2026-03-28 | 100 interest index (0–100) | | 2026-03-29/2026-04-04 | 63 interest index (0–100) | | 2026-04-05/2026-04-11 | 91 interest index (0–100) | | 2026-04-12/2026-04-18 | 81 interest index (0–100) | | 2026-04-19/2026-04-25 | 95 interest index (0–100) | | 2026-04-26/2026-05-02 | 71 interest index (0–100) | | 2026-05-03/2026-05-09 | 80 interest index (0–100) | | 2026-05-10/2026-05-16 | 88 interest index (0–100) | | 2026-05-17/2026-05-23 | 69 interest index (0–100) | | 2026-05-24/2026-05-30 | 97 interest index (0–100) | | 2026-05-31/2026-06-06 | 57 interest index (0–100) | | 2026-06-07/2026-06-13 | 49 interest index (0–100) | | 2026-06-14/2026-06-20 | 52 interest index (0–100) | | 2026-06-21/2026-06-27 | 64 interest index (0–100) | | 2026-06-28/2026-07-04 | 52 interest index (0–100) | | 2026-07-05/2026-07-11 | 69 interest index (0–100) | | 2026-07-12/2026-07-18 | 58 interest index (0–100) | | 2026-07-19/2026-07-25 | 0 interest index (0–100) | | 2026-07-26/2026-08-01 | 73 interest index (0–100) | | 2026-08-02/2026-08-08 | 78 interest index (0–100) | | 2026-08-09/2026-08-15 | 66 interest index (0–100) | | 2026-08-16/2026-08-22 | 53 interest index (0–100) | | 2026-08-23/2026-08-29 | 81 interest index (0–100) | | 2026-08-30/2026-09-05 | 70 interest index (0–100) | | 2026-09-06/2026-09-12 | 94 interest index (0–100) | | 2026-09-13/2026-09-19 | 54 interest index (0–100) | | 2026-09-20/2026-09-26 | 89 interest index (0–100) | | 2026-09-27/2026-10-03 | 63 interest index (0–100) | | 2026-10-04/2026-10-10 | 88 interest index (0–100) | The last of those weeks ends before Es ahora was presented. The chart places clothing searches for the brand in the period preceding the new narrative: a channel expressing product interest alongside which the company now introduces a proposition about family experience. The scale describes relative search interest within the same query and period, rather than purchases or individual people. This allows the campaign’s editorial destination and interest in its catalogue to be considered together, without attributing earlier peaks to the advertisement. ## A childrenswear company broadens its perspective Mayoral dates its origins to 1941, when it began as a hosiery company. Its current presentation describes an evolution towards designing, making and distributing childrenswear. The company places design at the centre of its activity and says it creates its garments at its Spanish headquarters. That is the trajectory from which it now explains an intention to accompany parents as well as dress children, bringing the adult experience into a brand whose products are organised around childhood. The website reports a presence in 100 countries and a network of 10,000 points of sale. Those figures describe the brand’s commercial reach and place its owned channel within a wider network. The online offer includes clothes, footwear and accessories for different ages, while the group presents other fashion brands. Es ahora selects a specific relationship within that activity: the connection between a child’s growth and the family’s experience of it, giving a larger business an identifiable subject for its communication. The collaboration with LLYC brings that relationship together under a common idea. The film dramatises moments; the research gathers experiences; the meeting takes them into discussion with media and creators; and the owned page organises them as accessible content alongside collections. Each component contributes different material to the territory. The brand preserves a recognisable formulation while adapting how it is presented through video, figures, a physical encounter and navigation within its shop, linking the creative proposition with concrete publication formats. ## Who's who and how to read the figures Mayoral is the childrenswear brand, and Mayoral Moda Infantil SAU is the company identified in its legal notice, headquartered in Málaga. Alejandro González Bravo leads marketing and customer experience. LLYC develops the communication territory; Julio Alonso is its executive creative director quoted in the announcement. Miguel Angulo directed the film, Agosto produced it and Carmen Lancho composed Una vez más. Lucía Galán participated in the meeting and in interpreting the research, as described in the brand’s account of the project. Mayoral commissioned the study among 1,000 parents in Spain with children aged 0–22\. The 94.6%, 86.1% and 96.1% concern different questions and are not parts of one total. Two in three remains a separate rounded finding. The 100 countries and 10,000 points of sale concern the commercial scale reported by the company. The age ranges within the shop organise its catalogue and have a different purpose from the research sample, connecting the article’s different quantities with the specific subjects they describe. [Back to top ↑](#article-top) ## In this article ### Companies * [Agosto](https://elacelerador.es/en/company/agosto/) * [LLYC](https://elacelerador.es/en/company/llyc/) * [Mayoral](https://elacelerador.es/en/company/mayoral/) ### People * [Alejandro González Bravo](https://elacelerador.es/en/person/alejandro-gonzalez-bravo/) * [Carmen Lancho](https://elacelerador.es/en/person/carmen-lancho/) * [Julio Alonso](https://elacelerador.es/en/person/julio-alonso/) * [Lucía Galán](https://elacelerador.es/en/person/lucia-galan/) * [Miguel Angulo](https://elacelerador.es/en/person/miguel-angulo/) ### Sources and documents * [MarketingNews · presentación de Es ahora, 14 de octubre](https://www.marketingnews.es/marcas/noticia/1195659054305/mayoral-pone-el-foco-en-los-padres-con-su-nuevo-territorio-de-comunicacion.1.html?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · MarketingNews * [Mayoral y LLYC · anuncio detallado distribuido por Roastbrief](https://roastbrief.com.mx/2026/10/mayoral-se-hace-mayor-y-presenta-es-ahora-su-nuevo-territorio-de-marca-con-el-foco-puesto-en-la-realidad-de-la-crianza/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Roastbrief * [Mayoral · campaña, vídeo y resultados del estudio](https://www.mayoral.com/es/es/es-ahora?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Mayoral * [Mayoral · encuentro sobre crianza y presentación de colección](https://www.mayoral.com/es/es/estudio-crianza?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Mayoral * [Mayoral · historia, alcance comercial y catálogo actual](https://www.mayoral.com/es/es/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Mayoral * [Mayoral · actividad y presentación de la compañía](https://www.mayoral.com/es/es/about-us?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) · Mayoral * Google Trends * [Mayoral · Es ahora, official video](https://www.youtube.com/watch?v=fXGN1LvGq64&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) Share [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on LinkedIn") [ ](https://wa.me/?text=Mayoral+turns+childhood%E2%80%99s+last+times+into+a+brand+territory+connected+with+its+shop+https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on WhatsApp") [ ](https://t.me/share/url?url=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dtelegram%26utm%5Fmedium%3Dsocial&text=Mayoral+turns+childhood%E2%80%99s+last+times+into+a+brand+territory+connected+with+its+shop&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Telegram") [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Felacelerador.es%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F%3Futm%5Fsource%3Dfacebook%26utm%5Fmedium%3Dsocial&utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es "Share on Facebook") ![Portrait of Marian Vasile](https://elacelerador.es/images/variants/v1/marian-vasile-autor-acelerador-retrato-w320.webp) [LinkedIn](https://www.linkedin.com/in/nairamelisav/?utm%5Fsource=elacelerador.es&utm%5Fcampaign=elacelerador.es) About the author ## [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) Marian Vasile is a MarTech and growth professional. His work spans product marketing, SEO, paid advertising and deep online tracking, including behavioral analytics and attribution. ## Related articles [Acquisition](https://elacelerador.es/en/acquisition/) Analysis ### [Yatekomo turns its old recipe into a €100,000 digital challenge](https://elacelerador.es/en/acquisition/yatekomo-sayonara-old-recipe-digital-challenge/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 18 October 2026 12 min [Acquisition](https://elacelerador.es/en/acquisition/) Analysis ### [Sercotel connects its autumn campaign with Rewards and direct bookings](https://elacelerador.es/en/acquisition/sercotel-autumn-rewards-direct-booking-campaign/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 13 min [Acquisition](https://elacelerador.es/en/acquisition/) Analysis ### [Llaollao links a frozen-yogurt cup to a Latin Grammy video entry](https://elacelerador.es/en/acquisition/llaollao-latin-grammy-cup-video-competition/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 13 min **In this report** 1. [A children’s brand also wants to speak about their parents](#article-section-a-children-s-brand-also-wants-to-speak-about-their-parents) 2. [An advertisement made with families and everyday sounds](#article-section-an-advertisement-made-with-families-and-everyday-sounds) 3. [Research gives numbers to three different experiences](#article-section-research-gives-numbers-to-three-different-experiences) 4. [A gathering connecting research, conversation and collection](#article-section-a-gathering-connecting-research-conversation-and-collection) 5. [An owned page turns one idea into several entry points](#article-section-an-owned-page-turns-one-idea-into-several-entry-points) 6. [Growth also organises the online catalogue](#article-section-growth-also-organises-the-online-catalogue) 7. [The searches that preceded the new territory](#article-section-the-searches-that-preceded-the-new-territory) 8. [A childrenswear company broadens its perspective](#article-section-a-childrenswear-company-broadens-its-perspective) 9. [Who's who and how to read the figures](#article-section-who-s-who-and-how-to-read-the-figures) [Download data (CSV)](https://elacelerador.es/en/download.csv?article=%2Fen%2Facquisition%2Fmayoral-es-ahora-parenting-study-campaign-shop%2F) [Back to top ↑](#article-top) ## Related articles [Acquisition](https://elacelerador.es/en/acquisition/) Analysis ### [Yatekomo turns its old recipe into a €100,000 digital challenge](https://elacelerador.es/en/acquisition/yatekomo-sayonara-old-recipe-digital-challenge/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 18 October 2026 12 min [Acquisition](https://elacelerador.es/en/acquisition/) Analysis ### [Sercotel connects its autumn campaign with Rewards and direct bookings](https://elacelerador.es/en/acquisition/sercotel-autumn-rewards-direct-booking-campaign/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 13 min [Acquisition](https://elacelerador.es/en/acquisition/) Analysis ### [Llaollao links a frozen-yogurt cup to a Latin Grammy video entry](https://elacelerador.es/en/acquisition/llaollao-latin-grammy-cup-video-competition/) [Marian Vasile](https://elacelerador.es/en/author/marian-vasile/) 19 October 2026 13 min ```json {"@context":"https://schema.org","@graph":[{"@type":["Organization","NewsMediaOrganization"],"@id":"https://elacelerador.es/#publisher","name":"El Acelerador","url":"https://elacelerador.es/","description":"Marketing and growth hacking with examples from Spanish companies.","email":"pr@elacelerador.es","publishingPrinciples":"https://elacelerador.es/en/editorial-policy/","correctionsPolicy":"https://elacelerador.es/en/editorial-policy/","verificationFactCheckingPolicy":"https://elacelerador.es/en/editorial-policy/","masthead":"https://elacelerador.es/en/about/","ownershipFundingInfo":"https://elacelerador.es/en/about/","logo":{"@type":"ImageObject","url":"https://elacelerador.es/icon-512.png?v=20261017-stacked"}},{"@type":"Person","@id":"https://elacelerador.es/author/marian-vasile/#person","name":"Marian Vasile","url":"https://elacelerador.es/en/author/marian-vasile/","description":"Marian Vasile is a MarTech and growth professional. 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